Stanford	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	   	  May	  2,	  2012	         ...
Overview	  •  Background	      –  Actors,	  problems,	  opportuni@es	  •  SIPX	      –  Ac@on	  research	  with	  itera@ve...
The REAL Issueat S T A N F O R D U N I V E R S I T Y                        Deep Knowledge with Wide Applicability        ...
H-­‐STAR	         	                                                                                                       ...
Stanford University Medical Media                                                      !       & Information Technology   ...
Media	  X’s	  Unique	  proposi@on	  •  Pose	  a	  ques@on	  to	  the	  Stanford	  thought	  leaders	     that	  will	  cre...
Publish	  on	  Demand	  Research	  Theme	  – istory	   History                      Publish on Demand H Theme  • 	  2005	 ...
Research Questions	     What	  are	  the	  causes	  of	  content	  licensing	  inefficiencies	  in	            	       Highe...
Causes of Inefficiencies  Problem                                                      COSTLY/INEFFICIENT	  •  Students	  ...
Causes of InefficienciesTradiIonal	  copyright	  clearance	  pracIces	  in	  educaIon	  are	  prohibiIve	                 ...
Causes of InefficienciesProblem          Copy	  Shop	  Piracy	  	            is	  thriving	   	  	            “…	  [P]ubli...
Causes of InefficienciesProblem   File-­‐Sharing	  Piracy	  of	  Academic	                        	                       ...
Causes of Inefficiencies                              	  Problem                    Liability	                            ...
Solution
Solution                                        	                            SIPX	  IMPROVES	  PRINT	  ON	  DEMAND	       ...
Solution                                                                   SIPX	  pilot	  –	  Stanford	  Spring	  2011	  	...
Solution                                                      SIPX	  IMPROVES	  DIGITAL	  DISTRIBUTION	  ü 	  Seamless	  ...
Providing	  affordable	  and	  easy	  access	  to	  cleared	  educaIonal	                         	  content	  requires…	  ...
Building	  from	  the	  user’s	  perspecIve…	   Print	                  Stanford	  Publish	  on	                          ...
HOW	  SIPX	  WORKS:	  PROFESSOR	                                  STUDENT	  retrieves	  reading	                      CONT...
SIPX	  PRINT	  ON	  DEMAND	  DEMO	  
SIPX	  PRINT	  ON	  DEMAND	  DEMO	  User	  authenIcaIon	  to	  find	  pre-­‐exisIng	  rights	  to	  content	  for	  the	  l...
SIPX	  PRINT	  ON	  DEMAND	  DEMO	  –	  Student	  Purchase	                   CustomizaIon	  opIons	  for	  students	  
SIPX	  PRINT	  ON	  DEMAND	  DEMO	  –	  Student	  Purchase	    Royalty	  pricing	  is	  dynamically	  calculated	  through...
SIPX	  PRINT	  ON	  DEMAND	  DEMO	  –	  Teacher	  Assembly	                     Easy	  online	  interface	  for	  educator...
SIPX	  PRINT	  ON	  DEMAND	  DEMO	  –	  Teacher	  Assembly	  Royalty	  informaIon	  and	  content	  drawn	  in	  real-­‐Im...
SIPX	  COURSEWORK	  DEMO	  –	  Using	  SIPX	  Proxy	  Links	                 SIPX	  benefits	  in	  an	  easy	  1-­‐click	 ...
SIPX	  COURSEWORK	  DEMO	  –	  Using	  SIPX	  Proxy	  Links	  Students	  seamlessly	  view	  the	  cleared	  documents	  i...
SIPX	  COURSEWORK	  DEMO	  –	  Using	  SIPX	  Proxy	  Links	            Students	  pay	  their	  SIPX	  bill	  at	  the	  ...
Benefits for YOU•       	     Help	  instructors	  save	  @me	          	  •    Reduce	  liability	  risk	  for	  copyrigh...
May 11 Information Session         	      	        	        	        	        	        	        	        	        	       ...
New Research Questions	 hat	  are	  the	  causes	  of	  content	  licensing	  	  W	  	   inefficiencies	  in	  Higher	  Educ...
Stanford	  IT	  Open	  House	                     	  	  	  	  	  	  	  	  May	  2,	  2010	  Ÿ	  11	  a.m.	  Ÿ	  Frances	...
Upcoming SlideShare
Loading in …5
×

Stanford IT Open House - Cloud-based Copyright Clearance Services 5 3-12 slide share

884 views
812 views

Published on

Today, many obstacles exist in traditional mechanisms for content licensing, commonly resulting in under-utilization of content or copyright piracy. For example, it can be very difficult to locate the appropriate rights holders, or there are often prohibitively high transaction costs involved in getting permission to use content. Used since Spring 2011 at Stanford for print course materials and extended in Spring 2012 quarter to online course materials, the Stanford Intellectual Property Exchange (SIPX) now creates a user-friendly way of clearing rights for both print and online course materials. Personalized course readers have been produced using PrintGroove by Konica Minolta. The SIPX system will be available for all Stanford courses in Fall 2012. mediax.stanford.edu

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
884
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Stanford IT Open House - Cloud-based Copyright Clearance Services 5 3-12 slide share

  1. 1.   Stanford                                        May  2,  2012   at S T A N F O R D U N I V E R S I T Y Cloud-­‐based  Copyright  Clearance  Services     for  Course  Materials  MARTHA  G  RUSSELL,  PhD   FRANNY  LEE   Executive  Director,     Associate  Director,     Media  X  at  Stanford  University   Stanford  Intellectual  Property  Exchange     marthar@stanford.edu   fslee@stanford.edu   h0p://mediax.stanford.edu     h0p://codex.stanford.edu   h0p://innova7on-­‐ecosystem.org   h0p://sipx.stanford.edu  
  2. 2. Overview  •  Background   –  Actors,  problems,  opportuni@es  •  SIPX   –  Ac@on  research  with  itera@ve  use  case   –  What  it  is  and  how  it  works  •  Benefits   –  For  you  and  your  cons@tuents   at S T A N F O R D U N I V E R S I T Y
  3. 3. The REAL Issueat S T A N F O R D U N I V E R S I T Y Deep Knowledge with Wide Applicability IN  THE  HEART  OF  SILICON  VALLEY    IN  A  CULTURE  OF  RAPID  ITERATION,  WHERE  DISRUPTION  IS  CELEBRATED    WHERE  TALENT,  INFORMATION  AND  CAPITAL  RESOURCES  FLOURISH   THE  ISSUE  IS  NOT  THE  RATE    TECHNOLOGY  TRANSFER    THE  ISSUE  IS  THE  EFFECTIVENESS  OF  INNOVATION  AND  KNOWLEDGE  TRANSFER      WE  CALL  THIS  “COLLABORATIVE  DISCOVERY”     The  Media  X  approach    WORK  ON  BOLD  IDEAS  WITH  BUSINESS,  TEST  SUCCESS/FAILURE  CONDITIONS,      ITERATE  RESULTS  QUICKLY,  TRANSFER  INSIGHTS  AT  EVERY  STAGE  
  4. 4. H-­‐STAR     HUMAN  SCIENCES  AND  TECHNOLOGIES    at S T A N F O R D U N I V E R S I T Y ADVANCED  RESEARCH  INSTITUTE   RELATIONSHIP  INTERFACES  FOR  DISCOVERY  COLLABORATIONS     Goal:  Do  something  together  neither  of  us  could  do  by  ourselves.     Research  on  people  and  technology  —  how  people  use  technology,  how  to  beUer  design   technology  to  make  it  more  usable,  how  technology  affects  people’s  lives,  and  the  innovaIve   use  of  technologies  in  research,  educa@on,  art,  business,  commerce,  entertainment,   communica@on,  security,  and  other  walks  of  life.    
  5. 5. Stanford University Medical Media ! & Information Technology ! SUMMIT Distributed Vision Lab ! a t S T A N F O R D U! I V E R S I T Y N DVL Discovery Collaborations ! Electrical Engineering Psychology Span Stanford Labs! Computer Science EE Psy Linguistics Communication Between HumansPhilosophy Ling and Interactive Media CS CHIMe Phil SHL Stanford Humanities Lab Graduate School VHIL GSB Of BusinessVirtual Human Stanford CenterInteraction Lab SCIL for Innovations in Learning Center for the Study Of CSLI Language & Information Art Digital Art CenterEngineeringEng & Product Design School of Education; Ed Education and PBLL Law Learning SciencesWorkTechnology & Center forOrganization SSP Legal Des Stanford Joint PBLL Program in Design Project Based Informatics d.school Learning Symbolic LIFE Laboratory Systems Program Learning in Informal and Formal Environments
  6. 6. Media  X’s  Unique  proposi@on  •  Pose  a  ques@on  to  the  Stanford  thought  leaders   that  will  create     –  Opportuni@es  for  discovery  collabora@ons     –  On  novel  research   –  That  leverages  the  latest  research  interests   –  To  iden@fy  the  new  ques@ons  that  will  lead  to   –  Insights  that  address  edge  ques@ons     –  3  to  5  years  out  •  Par@cipate  in  the  discovery  process  to  learn  •  The  best  ques@ons  and  how  to  pursue  them  •  Ra@onale  of  research  pathways  –  why?  why  not?   at S T A N F O R D U N I V E R S I T Y
  7. 7. Publish  on  Demand  Research  Theme  – istory   History Publish on Demand H Theme •   2005  Media  X  RFP  “Online  Media  Content”       • “…research  into  technological,  procedural  and/or  legal   mechanisms  that  would  facilitate  consumer  publica@on  and  use  of   material  in  online  forums,  such  as  blogs,  P2P  networks...”   •   Law  team  proposes  an  online  marketplace  for  rights  in   content  [SIPX]   •   Legal  feasibility  study  completed  in  September  2006   •   2007:  CodeX  team  organizes  working  groups  of  business  school,   computer  science,  and  law  researchers  to  explore  technical  feasibility     • 2010  Media    X  Theme  “Human-­‐Machine  Interfaces  for  Publish-­‐on-­‐ Demand  Services”     • Con@nues  and  expands  scope  of  “Online  Media  Content”   • “Publish-­‐on-­‐Demand”  ini@a@ve  ac@vates  research  in  law  and   computer  science   • Focus  on  use  case:  SIPX  with  PrintGroove   • 2012  Theme  broadens  to  course  materials  in  higher  educa@on   at S T A N F O R D U N I V E R S I T Y
  8. 8. Research Questions   What  are  the  causes  of  content  licensing  inefficiencies  in   Higher  Educa@on?    How  can  legal  informa@cs  technology  be  used  to  alleviate     licensing  inefficiencies?         Ac@on  research  with  itera@ve  use  cases     at S T A N F O R D U N I V E R S I T Y                         at S T A N F O R D U N I V E R S I T Y
  9. 9. Causes of Inefficiencies Problem COSTLY/INEFFICIENT  •  Students  can  pay  $15-­‐40/reader  for  the  service  of  copyright  clearance  –  not  for  the   license  •  Professors  use  same  course  reader  over  and  over  to  avoid  having  to  deal  with   copyright  clearance  Ime  delays  •  Double  payment  problem  –  oTen  too  complicated  to  determine  each  students’   exisIng  rights  to  use  content           Average  breakdown   of  cost  components   for  a  course  reader   prepared  through  a   tradiIonal  service   (i.e.  costs  paid  by   student)  
  10. 10. Causes of InefficienciesTradiIonal  copyright  clearance  pracIces  in  educaIon  are  prohibiIve   GO TO Copyright Owner - Identify - Locate - Request permission to copy - Receive permission and price REPEAT this process START by the number of - Professor, TA If article/use is not different articles a or bookstore represented by professor wants to wants to copy an Copyright u s e , o r f o r article for Agency, GO TO different types of class Copyright Owner uses GO TO Copyright Agency -Check catalogue -Request permission -Receive permission and price COMMON  PROBLEMS   •   Indeterminable  ownership   •   No  response  to  requests   •   Time  (1-­‐2  month  processing  @meframes)   •   Cost  (manual  processes  create  large  transac@on  fees)   •   Ambiguity  (does  fair  use  apply?)   •   Professor  olen  needs  to  pay  for  en@re  class’  royal@es  up  front      DIFFICULT/IMPOSSIBLE  FOR  PROFESSOR  TO  DISTRIBUTE  NEW  CURRENT  ARTICLES  TO  CLASS  IN  REAL  TIME  
  11. 11. Causes of InefficienciesProblem Copy  Shop  Piracy     is  thriving       “…  [P]ublishers  say  the  underground  industry  across   Canada  costs  $75  million  annually  in  lost   revenue,  a  quarter  of  their  business.  Both  large   and  small  copy  shops  have  been  accused  of  the   pracIce  …”     Kenyon  Wallace,  Textbook  piracy   thriving  around  citys  campuses,   TheStar.com,  hUp:// www.thestar.com/ar@cle/568628       at S T A N F O R D U N I V E R S I T Y
  12. 12. Causes of InefficienciesProblem File-­‐Sharing  Piracy  of  Academic       Content  is  Thriving  too…               “Yet  technology  has  also  presented     tremendous  risks  for  those  who  supply   content  and  those  who  use  it.    In  2009,     college  reading  material  began  to  surface     on  peer-­‐to-­‐peer  file-­‐sharing  websites.  One       site  facilitated  the  exchange  of  nearly     5,500  academic  journal  arIcles  in  just  six     months,  cosIng  journal  publishers     an  esImated  $700,000.”         hUp://www.copyright.com/media/annual-­‐report/               at S T A N F O R D U N I V E R S I T Y
  13. 13. Causes of Inefficiencies  Problem Liability   Cambridge  University  Press  v.  Paon               Schools  and       educators  are     exposed  and  at     risk.                           at S T A N F O R D U N I V E R S I T Y
  14. 14. Solution
  15. 15. Solution SIPX  IMPROVES  PRINT  ON  DEMAND                            WITHOUT   SIPX: $113 $78   $30 $120 (New course)  STUDENTS   SAVE: $64 (57%) $11 (14%)   $6 (19%) $87 (64%) --   (Correlates with student savings of 25-78% measured during original Spring 2011 SIPX pilot.)
  16. 16. Solution SIPX  pilot  –  Stanford  Spring  2011     COPYRIGHT  ROYALTY  CHARGES   TOTAL  COSTS  (incl.  tax,  print  and  any  shipping)     TOTAL  SAVINGS  FOR  STUDENT     Bookstore/Service   SIPX   Bookstore/Service   SIPX     Pilot  1  (Econ)   $44.87   $0.00   $93   $20   $73       Pilot  2  (Psych)   $42.34   $36.45   $83   $62   $21     Pilot  3  (Physics)   $29.63*   $2.88   n/a   $18   n/a   STUDENTS   •   save  25%-­‐78%  because  of  automa@on  and  elimina@on  of  double  payments;    poten@ally  free  with  opt-­‐in  for   cost  subsidy  messages   •   customiza@on  features  to  cater  to  individual  product  and  cost  preferences   EDUCATORS   •   easier  and  faster  to  assemble  course  materials   •   course  materials  can  be  updated  more  frequently     •   no  longer  asked  to  take  full  responsibility  for  assessing  copyright  status  of  materials  used   SCHOOL  ADMINISTRATION  AND  GENERAL  COUNSEL   •   a  very  difficult  problem  is  now  solved  and  the  school’s  copyright  infringement  liability  decreases   •   grows  goodwill  to  jus@fy  school  fees   LIBRARIES   •   able  to  beUer  leverage  the  value  of  purchased  subscrip@ons  and  make  that  value  more  visible  to  students   •   pay-­‐per-­‐use  op@on  can  make  more  content  available  without  commiqng  to  an  en@re  subscrip@on   ParIcipaIon  increasing  rapidly  –  faculIes  and  departments  now  include:   •  Psychology •  Humanities •  Math •  Graduate Sch. of Business •  Economics •  Education •  Law •  Physics •  Languages •  Political Science
  17. 17. Solution SIPX  IMPROVES  DIGITAL  DISTRIBUTION  ü   Seamless  integra@on  into  course  websites  and  learning  management  systems  ü   Student  pays  the  lowest  possible  royalty  with  one-­‐click  access  to  assigned  reading  ü   Reduced  piracy  liability  for  school  administra@on  and  professors  ü   Tracks  and  reports  usage  of  content  for  copyright  owners   Compe@tor  price  (in  print)                                                  $    190.04   SIPX  price                                                                                                              $    131.87     Savings  to  student                                                    $  58.17        (30.6%)  
  18. 18. Providing  affordable  and  easy  access  to  cleared  educaIonal    content  requires…       +   +   Ability  to  locate  actual     Informa@on  about   Integra@on  with   digital  content  with     copyright  pricing  and   content  distribu@on   reliable  metadata     condi@ons  of  use   systems    Aggregators  &  publishers:                         Publishers:    
  19. 19. Building  from  the  user’s  perspecIve…   Print   Stanford  Publish  on   •   Educators  assemble  course  materials  online   Demand:     •   Content  cleared  in  real-­‐@me   PrintGroove/BizHub     •   Students  purchase  online  and  pick  up  book  in  2  business  days  at  bookstore   Digital   •   Educators  post  or  link  to  course  materials  online   Learning  management   systems   •   Students  retrieve  materials  online;  access  to  content  is  allowed  aler  rights   are  authen@cated  or  student  pays  necessary  royalty   Major  systems  in  higher  educa@on:    Blackboard  (subscrip@on  system)  -­‐  used  in  5000  higher  educa@on  ins@tu@ons  worldwide    Sakai  (open  source  solware)  –  used  in  350  universi@es,  including  Stanford’s  Coursework    (hosts  1400  courses)  and  Oxford’s  WebLearn   •   Educators  post  or  link  to  course  materials  online   Online  courses   •   Students  retrieve  materials  online;  access  to  content  is  allowed  aler  rights   are  authen@cated  or  student  pays  necessary  royalty   Stanford’s  online  Introduc7on  to  Ar7ficial  Intelligence  course  had  160,000  enrolled  students   •   Educators  assign  course  materials   e-­‐Readers   •   Students  purchase  online  and  use  e-­‐reader/app  to  access  content  
  20. 20. HOW  SIPX  WORKS:  PROFESSOR   STUDENT  retrieves  reading   CONTENT  OWNER  assembles  content     gets  paid     Through  the  matching  SIPX    Find  arIcles   registra7on,  SIPX…   Receives  collected  through  a  simple   …checks  for  applicable   royalty  payments  keyword  search  by   discounts,   and  usage  analy7cs.  7tle/author  on  the   …transacts  any  necessary  school’s  web  pla[orm   royalty  purchase,  or  directly  on  SIPX.   …delivers  content  to  student   in  their  choice  of  print  or   digital  reading.   SIPX’s  system  also  adapts  for  researchers,  content  creators,  and  many   other  types  of  users  and  ac@vi@es.   Clip art provided by http://pixel-mixer.com
  21. 21. SIPX  PRINT  ON  DEMAND  DEMO  
  22. 22. SIPX  PRINT  ON  DEMAND  DEMO  User  authenIcaIon  to  find  pre-­‐exisIng  rights  to  content  for  the  lowest  possible  price  
  23. 23. SIPX  PRINT  ON  DEMAND  DEMO  –  Student  Purchase   CustomizaIon  opIons  for  students  
  24. 24. SIPX  PRINT  ON  DEMAND  DEMO  –  Student  Purchase   Royalty  pricing  is  dynamically  calculated  through  SIPX’s  cloud  service  
  25. 25. SIPX  PRINT  ON  DEMAND  DEMO  –  Teacher  Assembly   Easy  online  interface  for  educators  to  DIY  their  course  readers   System-­‐generated  cover  page  and  table  of  contents    Create  custom  excerpts   Easy  assembly  tools  
  26. 26. SIPX  PRINT  ON  DEMAND  DEMO  –  Teacher  Assembly  Royalty  informaIon  and  content  drawn  in  real-­‐Ime  from  SIPX’s  cloud  service  
  27. 27. SIPX  COURSEWORK  DEMO  –  Using  SIPX  Proxy  Links   SIPX  benefits  in  an  easy  1-­‐click  purchase  
  28. 28. SIPX  COURSEWORK  DEMO  –  Using  SIPX  Proxy  Links  Students  seamlessly  view  the  cleared  documents  in  their  own  browsers  
  29. 29. SIPX  COURSEWORK  DEMO  –  Using  SIPX  Proxy  Links   Students  pay  their  SIPX  bill  at  the  end  of  the  course  
  30. 30. Benefits for YOU•  Help  instructors  save  @me    •  Reduce  liability  risk  for  copyright  infringement      •  Promote  respect  for  intellectual  property      •  Save  students  money      •  Spread  good  karma!          •  AUend  informa@on  session  to  get  started               at S T A N F O R D U N I V E R S I T Y
  31. 31. May 11 Information Session                                Friday,  May  11:  9  AM,  #235  Wallenberg  Hall    
  32. 32. New Research Questions hat  are  the  causes  of  content  licensing    W     inefficiencies  in  Higher  Educa@on?        How  can  mul@-­‐disciplinary  research  about       intellectual  property  in  course  materials     help  to  alleviate  inefficiencies  and  improve       the  educa@onal  experience  –  for     instructors  and  students?                 at S T A N F O R D U N I V E R S I T Y
  33. 33. Stanford  IT  Open  House                  May  2,  2010  Ÿ  11  a.m.  Ÿ  Frances  C.  Arrillaga  Alumni  Center   Cloud-­‐based  Copyright  Clearance  Services   for  Course  Materials  MARTHA  G  RUSSELL,  PhD   FRANNY  LEE   Executive  Director,     Associate  Director,     Media  X  at  Stanford  University   Stanford  Intellectual  Property  Exchange     marthar@stanford.edu   fslee@stanford.edu   h0p://mediax.stanford.edu     h0p://codex.stanford.edu   h0p://innova7on-­‐ecosystem.org   h0p://sipx.stanford.edu   at S T A N F O R D U N I V E R S I T Y

×