Current Disruptions in Media: Earthquakes or New Openings? Stanford as Catalyst
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Current Disruptions in Media: Earthquakes or New Openings? Stanford as Catalyst

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Across the globe, new word-of-mouth messaging methods are emerging. Many of these involve new technologies. The strategic use of media has become a game changer for both local and global businesses. ...

Across the globe, new word-of-mouth messaging methods are emerging. Many of these involve new technologies. The strategic use of media has become a game changer for both local and global businesses. Traditional media platforms are outpaced by the speed of flash movements as they unfold. Technical discoveries outpace the scientific journals available to announce them. Journalists, entertainers, academics, scientists, and citizens are experimenting with new tools and platforms for content creation, consumption and curation.

When the news about Tahir Square, or Occupy Wall Street or, more recently the Brazilian protests, hit the headlines of newspapers and magazines, they were already outdated. Documentaries were equally incapable of tracking and fully describing these movements. Traditional narratives – and the technologies used to tell them - fall short of accurately portraying the ideas and behaviors that are emerging through new modes of communication. Information travels so fast, that news is no longer "new". Ubiquitous media disintermediates traditional business ecosystems. And every company must take on roles of a media company.

The world of digital content is experiencing an explosion of innovation in both creation and consumption of media. It may well have been consumer applications that ignited the transformation, but business, enterprise and government interests have joined the party. Across the entire innovation ecosystem of media, new technologies and new uses of it by people are creating a sea change in the way people participate and in the responses they expect, Streaming coverage, both amateur and professional – both business and community, is powered by cutting edge technology in combinations of smartphones, 4G, drone cameras and, even, Google Glass can report on events and movements, products and services. The new role of the Chief Digital Officer has emerged in many organizations - to help management bridge the changing roles usually played by Chief Information Officers, Chief Marketing Officers, and Chief Technology Officers.

Labs affiliated with mediaX at Stanford University study how people and information technology interact. We invite discovery collaborations on the future of content for business, education, and entertainment.

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Current Disruptions in Media: Earthquakes or New Openings? Stanford as Catalyst Current Disruptions in Media: Earthquakes or New Openings? Stanford as Catalyst Presentation Transcript

  • Current  Disrup,ons  in  Media:   Earthquakes  or  New  Openings?   Stanford  as  Catalyst   @martharussell   hGp://mediax.stanford.edu   Martha  G  Russell   Execu0ve  Director,     mediaX  at  Stanford  University   Senior  Research  Scholar,  HSTAR   December  10,  2013  
  • In  a  period  of  Exponen,al  Change   Empowerment  is  key  to  Abundance   •  •  •  •  •  mediaX  at  Stanford  University  as  Catalyst   Transforma0ons   Changed  Expecta0ons     New  Algorithms  for  People  and  Technology   Opportuni0es  for  Co-­‐Crea0on   Who  is  the  CDX  in  your  organiza0on?  
  • Stanford University What  can  we  do  together     that  neither  of  us     can  do  alone?  
  • mediaX at Stanford University Deep Knowledge with Wide Applicability IN  THE  HEART  OF  SILICON  VALLEY    IN  A  CULTURE  OF  RAPID  ITERATION,  WHERE  DISRUPTION  IS  CELEBRATED,  WHERE  TALENT,                        INFORMATION  &  CAPITAL  RESOURCES  FLOURISH   THE  ISSUE  IS  NOT  THE  RATE  OF  TECHNOLOGY  TRANSFER    THE  ISSUE  IS  THE  EFFECTIVENESS  OF  INNOVATION  AND  KNOWLEDGE  TRANSFER      WE  CALL  THIS  “COLLABORATIVE  DISCOVERY”   The  mediaX  approach    WORK  ON  BOLD  IDEAS  WITH  BUSINESS,  TEST  SUCCESS/FAILURE  CONDITIONS,      ITERATE  RESULTS  QUICKLY,  TRANSFER  INSIGHTS  AT  EVERY  STAGE   at S T A N F O R D U N I V E R S I T Y H-­‐STAR     HUMAN  SCIENCES  AND  TECHNOLOGIES     ADVANCED  RESEARCH  INSTITUTE  
  • Intellectual and Thinking Futures hGp://www.youtube.com/watch?v=FgZ204lvbUI  
  • Stanford University Medical Media & Information Technology ! ! ! a t S T A N F O R D U! I V E R S I T Y N Discovery Collaborations ! Span Stanford Labs! Distributed Vision Lab SUMMIT DVL Electrical Engineering Computer Science Philosophy EE Psychology Psy CS Linguistics Communication Between Humans and Interactive Media Ling CHIMe Phil SHL VHIL Stanford Humanities Lab Graduate School Of Business GSB Virtual Human Interaction Lab Center for the Study Of CSLI Language & Information SCIL Art EngineeringEng & Product Design Law PBLL Work Technology & Organization Project Based Learning Laboratory PBLL SSP Symbolic LIFE Systems Program Center for Legal Informatics Ed Stanford Center for Innovations in Learning Digital Art Center School of Education; Education and Learning Sciences Des Stanford Joint Program in Design d.school Learning in Informal and Formal Environments
  • Stanford University today §  2,043  faculty  members   §  22  living  Nobel  laureates   §  8897  graduate  students  and   6890  undergraduate  students   §  2012-­‐2013  budget  for   sponsored  research  support  at   $1.35  B   §  5,100  externally  sponsored   projects   §  About  10%  a  year  from   corpora0ons,  founda0ons  and   individuals  
  • We LOVE Grand Challenges Changing  Residen0al  Energy  Behavior   COLLECT   &   CAPTURE   TECHNOLOGY   PLATFORM   PROGRAMS   MODELING   12/8/13   ECONOMETRIC ESTIMATION COMMUNICATION NETWORK MEDIA PROGRAMS SEGMENTATION POLICY PROGRAMS PRESENT   &   INFORM   MULTI-AGENT SIMULATION ANALYTICS ENERGY   USE   FOUNDATIONAL WORK DATABASE   PERVASIVE   SENSORS   SENSOR DEVELOPMENT SYSTEM   COMMUNITY PROGRAMS   TRANSFORMATION   ENGINE    WEB  ENABLED   DEVICES   INDIVIDUAL   GROUP   BEHAVIOR   CHANGE   9  
  • Knowledge Worker Productivity Productivity of Knowledge Workers 7 projects selected from 25 proposals Measuring  &  Increasing  Knowledge  Worker  Produc0vity   Detecting States of Mind Through Non-Verbal Behavior Technologically Mediated Cooperation and Collaboration EteRNA: Accelerating Knowledge Creation for RNA Bioengineering through Internet-Scale Gaming Process Integration Platform: Enabling Process Transparency Within Teams and scaling of Process Knowledge Across the Entire Firm The Utility of Calming Technologies in Improving Productivity Creativity and Culture: Understanding Team Creativity and What Fosters It A Journey from Islands of Knowledge to Mutual Understanding In Global Business Meetings 10 at S T A N F O R D U N I V E R S I T Y
  • Alumni Leadership Networks The unique culture at Stanford: •  Is strongly oriented toward world-class research •  Expects socially-conscious, business-relevant intellectual leadership at every level of its research, education, and service •  Facilitates frequent and fluid interaction with the business community •  Respects contributions from non-academic colleagues •  Fosters expectation that alumni will become innovators •  12% students involved in startups
  • •  •  •  •  •  •  Par,cipate  in  the  Media  X  HSTAR  Community   Membership Visiting Scholars Research Initiatives Workshops Seminars Conferences at S T A N F O R D U N I V E R S I T Y
  • Memberships  for  Discovery  Collabora0ons  
  • What Can We Do Together That Neither of Us Could Do Alone?
  • We are in the midst of major transformations It has happened before . . .
  • Prin0ng   From this . . . . . . to this.
  • Medicine  
  • Tools As Social Actors http://www.google.com/imgres?q=smart+machine
  • Decision  systems  that  are     hybrid  of    AI  and  HI  
  • Microsensors Drive Macro Impacts Users  and  content   Device  components  and  design,  compu0ng  plakorm,     Social Network service  opera0ons,  human  behavior,  and  content       Technology Infrastructure and Support  Compu0ng  Infrastructure   hGp://www.vaqueronet.com/coloca0ng.php   Service Operations hGp://www.alpheuscommunica0ons.com  
  • New organizational structures
  • Personal is Global
  • Other  Transforma0ons  Were      Never  Quite  Like  This!   •  Mobile  Devices   •  Social  Media   •  Big  Data   •  Sensors   •  Loca0on-­‐based  Services  
  • Mobile  Devices   •  Cell  phones     –  2012  –  #  mobile  phones  surpassed  people   •  Tablet  computers   –  120million  in  2012;  665  m  in  2016*   •  Wearable  computers   –  15million  units  in  2013;  70m  units  in  2017**   •  Mobile  aps   –  Average  6  aps  per  person  on  Earth  &  growing*   *Gartner  Group   **Juniper  Research  
  • Social  Media   •  1.5  B  people  on  social  networks*   •  2013:  a  billion  tweets  posted  every  48  hrs**   •  Two-­‐way  communica0on  channel  woven  into   fabric  of  business   •  Integrates  mobile,  data,  sensors  and  LBT   •  Fount  of  personalized  content  that  allows  IT   to  understand  CONTEXT   *Searchenginewatch   **MediaBistro  
  • Big  Data   •  The  OXYGEN  of  the  era  of  CONTEXT   •  90%  of  world’s  data  was  created  in  last  2  yrs*   –  Every  day  more  data  is  uploaded  than  was  created   in  your  life0me,  un0l  several  years  ago   •  The  miracle  of  liGle  data   –  Page  Rank,  Social  Graph,  Graph  API,  Graph  Search   •  Finding  paGerns  in  unstructured  data   *IBM  
  • Sensors   •  Measure  and  report  on  change   –  Barometer,  error  detec0on,  Mars’  Curiosity   •  •  •  •  Machine  to  machine  communica0on   Diges0ble  sensor  –  Protonics   Smart  phones  include  average  7  sensors   Coming  –  sensor  fusion  
  • Loca0on  Based  Services   •  Mobile  mapping   –  Crowd-­‐sourced  data   –  Track  changes   –  Personalize  through  integra0on     •  Foursquare  –  20m  reg  users  in  first  2  yrs*   •  Living  on  connected  GRIDS   –  Energy  grid,  transporta0on  grid,  smart  ci0es,   health  care,  security  (weather,  retail),  educa0on   *Wikipedia  
  •   THE  PERFECT  STORM   •  Mobile  Devices   •  Social  Media   •  Big  Data   •  Sensors   •  Loca0on-­‐based  Services   TO  USHER  IN  THE  AGE  OF  CONTEXT  
  • New Expectations •  •  •  •  •  •  Engagement   Immersion   Mul0tasking   Choice   Iden0ty   Meaning    
  • •  What  can  we  learn  from  past  transforma,ons?   •  What  ques,ons  do  we  need  to  ask  about  people   and  technology?   •  What  are  the  new  algorithms  for  an  abundant   future?  
  • New Algorithms •  Total  Engagement     •  Shared  AGen0on   •  Balance  of  Par0cipa0on   –  Crea0ng,  consuming,  cura0ng   •  Hybrid  and  blended  iden00es   –  Personaliza0on,  collec0ve  intelligence,  context   •  Ecosystems  of  Value  
  • Gamification at Work and Play New  Algorithm     -­‐   Total   Engagement  
  • Gamification at Work and Play hGp://www.youtube.com/watch?v=GRvoC3cBbk0   at S T A N F O R D U N I V E R S I T Y
  • Multitasking – Productivity & Memory New  Algorithm  -­‐  Shared  AGen0on   Cogni0ve  and  Affec0ve  Load  
  • Social Awareness – Shared Attention Detec,ng  States  of  Mind  Through  Nonverbal  Behavior   •  Preliminary  results  show  that  gesture  can   predict  the  quality  of  a  two-­‐person,  face-­‐to   face-­‐interac0on       at S T A N F O R D U N I V E R S I T Y
  • Knowledge Worker Productivity hGp://www.youtube.com/watch?v=8W3V4S6P0Gw   at S T A N F O R D U N I V E R S I T Y
  • New  Algorithm  –  Blended  Iden0ty  
  • Iden0ty  is  Dynamic:  Mo0va0on  &  Persuasion  
  • Iden0ty  is  Personal   Trust,  Transparency,  Security  
  • Iden0ty  is  Contextual        
  • Art & Science of Feedback hGp://www.youtube.com/watch?v=u5xNG7lb100   at S T A N F O R D U N I V E R S I T Y
  • New  Algorithms  –  Par0cipa0on   I  AM  my  Content   I  Create  –  I  Curate  –  I  Consume  
  • Rapid Prototyping Based on Research On-­‐body  Systems  &  Wearable  Compu0ng   at S T A N F O R D U N I V E R S I T Y
  • Knowledge Worker Productivity Using  Self  Tracking  Data  to   Design  Habits  of  Mind   at S T A N F O R D U N I V E R S I T Y
  • Sensor  technology  ecosystem   Device  components  and  design,  compu0ng  plakorm,  service  opera0ons,  human  behavior,  and  content       Users  and  content   Social Network Technology Infrastructure and Support  Compu0ng  Infrastructure   hGp://www.vaqueronet.com/coloca0ng.php   Service Operations hGp://www.alpheuscommunica0ons.com  
  • Knowledge Worker Productivity hGp://www.youtube.com/watch?v=1Q-­‐Unnokxw   at S T A N F O R D U N I V E R S I T Y
  • Publish on Demand New Algorithm – Value Ecosystems What insights are needed to optimize technologies, user experiences and business infrastructures for content in the publish on demand mediascape? at S T A N F O R D U N I V E R S I T Y
  • Publish on Demand hGp://www.youtube.com/watch?v=h5KTnRrjhXs   at S T A N F O R D U N I V E R S I T Y
  • SIPX   CloudLeap  
  • Innovation Ecosystems Stakeholder  Infrastructure  =  Rela0onships   The Way We USED to Think About Organizations New  Organiza0onal  Chart  Based  on  Rela0onships   Relationship-Focused Co-Creation Infrastructure (Companies  are  interlocked  through  key   people  –  informaQon  flow,  norms,   mental  models.(Davis,1996)  
  • Innovation Ecosystems Networks  Show  Ecosystem  Changes   DIGITAL  MEDIA  GROWTH  INDUSTRY   •  Acquisi,ons  &  mergers   •       Eager  investors   •       Opportuni,es  for  change   Innova,on  Ecosystem  Visualiza,on  and  Analysis:  A  Study  of  the  Emerging  Digital  Media  Industry   Martha  G  Russell,  Stanford  University;  Neil  Rubens,  University  of  Electro-­‐Communica0ons;  Rahul  C.  Basole,  Georgia  Ins0tute  of  Technology;  Jukka  Huhtämaki,  Tampere  University  of  Technology,    Tim  McCormick,  Palo  Alto,  CA;  Russell  Thomas,   George  Mason  University;  Kaisa  S0ll,  VTT;  and  Jiafeng  Yu,  Shanghai,  CA,  Presented  at  Workshop  on  Innova0ons  in  Networks,  New  York  Stern  School  of  Business,  September  29-­‐30,  2010.    
  • Innovation Ecosystems   STARTUPS  IN  DIGITAL  MEDIA  INDUSTRY   Dynamic  innova,on     University  par,cipa,on   Eager  investors     Many  related  sectors   Digital  media,  Saas   Social  media,  mobile   eBooks     Many  geographic  areas    NY,  SF,  LA,  London,           Innova,on  Ecosystem  Visualiza,on  and  Analysis:  A  Study  of  the  Emerging  Digital  Media  Industry   Martha  G  Russell,  Stanford  University;  Neil  Rubens,  University  of  Electro-­‐Communica0ons;  Rahul  C.  Basole,  Georgia  Ins0tute  of  Technology;  Jukka  Huhtämaki,  Tampere  University  of  Technology,    Tim  McCormick,  Palo  Alto,  CA;  Russell  Thomas,   George  Mason  University;  Kaisa  S0ll,  VTT;  and  Jiafeng  Yu,  Shanghai,  CA,  Presented  at  Workshop  on  Innova0ons  in  Networks,  New  York  Stern  School  of  Business,  September  29-­‐30,  2010.    
  • 21st Century Skill = Network Orchestration 55
  • In  sum   •  We’re  in  the  midst  of  a  perfect  storm  of  transforma0ons   –  Mobile,  social,  data,  sensor,  loca0on-­‐based  technologies   •  New  Expecta0ons  require  new  algorithms  for  media  &  content   –  Total  engagement,  shared  aGen0on,  hybrid  iden0ty,  par0cipa0on,  unlimited   choice,  value  &  meaning   •  With  shared  vision  transforma0ons  can  be  accelerated   –  mediaX  at  Stanford  University  is  a  catalyst   at S T A N F O R D U N I V E R S I T Y
  • Empowerment  is  the  key  to  abundance   at S T A N F O R D U N I V E R S I T Y
  • What Can We Do Together That Neither of Us Could Do Alone Thank You Martha.Russell@stanford.edu http://mediax.stanford.edu
  • mediaX  –  Hong  Kong   •  Educa0on’s  Digital  Future   –  Life  long,  life-­‐wide  learning  support  for  change   •  Urban  Beyond  Measure   –  Social  economy,  governance,  technology   –  Social  impacts  of  reform  on  urban  growth  and   development   •  Human-­‐Technology  Interfaces   –  Eastern  social  psychology  for  tech  development   –  Iden0ty,  immersion,  boundaries,  choices