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Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
Adaptive Personalized Persuasion
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Adaptive Personalized Persuasion

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Keynote Presentation at Persuasive Technology Conference, June 2, 2011, Columbus Ohio. There is a privacy friendly alternative in the world of personalized adaptive persuasion. Call to action for …

Keynote Presentation at Persuasive Technology Conference, June 2, 2011, Columbus Ohio. There is a privacy friendly alternative in the world of personalized adaptive persuasion. Call to action for designers, developers, marketers and advertisers to respect digital identity of the people on whom their businesses depend.

Published in: Technology, News & Politics
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  • 1. Adap%ve  Mediated  Persuasion   Martha  G.  Russell   June  2,  2011  
  • 2. The  Universe  that  is  ME!  
  • 3. The  Universe  that  is  ME!  
  • 4. The  Universe  that  is  ME!  
  • 5. The  Universe  that  is  ME!  
  • 6. Seman%c  Integra%on  Technologies  •  Sensors  •  Mobile  devices  
  • 7. Quan%fied  Self  
  • 8. Persuasive  Technologies  Use     In%mate  Personal  Informa%on  content  tagging  -­‐  geoloca%on  interference  maps  -­‐  personal  iden%fica%on  -­‐  device  synchroniza%on  -­‐  privacy  protocols  
  • 9. $300B  US  ad-­‐based  Internet  industry  Addicted  to  in%mate  personal  data  
  • 10. Preferences  and  Permissions  
  • 11. Argumenta%on,  Appeal  &  Nego%a%on  
  • 12. Erosion  of  Privacy  In%mate  Personal  Informa%on  Preferences  &  Permissions  Argumenta%on,  Nego%a%on  &  Appeal   Personal  Informa%on  Exposed   Preferences  Revealed   Nego%a%on  Compromised     No  ForgeTng  
  • 13. Personal  Informa%on  Exposed  
  • 14. Preferences  Revealed  
  • 15. Nego%a%on  Compromised  
  • 16. No  ForgeTng  
  • 17. Informa%on  Security  –  Material  World  Informa(on  Collec(on:  Surveillance,  interroga%on  Informa(on  Processing:  Aggrega%on,  iden%fica%on,  insecurity,  Secondary  Use,  Exclusion  Informa(on  Dissemina(on:  Breach  of  confiden%ality,  disclosure,  exposure  Increased  Accessibility:  Blackmail,  Appropria%on,  Distor%on,  Invasion,  Intrusion,  Decisional  Interference  
  • 18. Data  Privacy  &  Self-­‐Regula%on   Consumer Bill of Digital Rights Information Disclosure Confidentiality of Information Security of Information Participation in Advertising Decisions Respect and Nondiscrimination Complaints and Appeals
  • 19. Disclosure  
  • 20. Confiden%ality  of  Informa%on  
  • 21. Security  
  • 22. Par%cipa%on  in  Adv  Decisions  
  • 23. Respect  &  Nondiscrimina%on  
  • 24. Complaints  &  Appeals  
  • 25. A  Revolu%on  is  Coming!  
  • 26. Privacy  Friendly  Alterna%ve  Personalized  Intelligent  Adapta%on  
  • 27. An  Alterna%ve  Cloud  Business  Model  •  Perform  computa%on  using  customer   equipment  •  Store  private  informa%on  in  data  centers  that   can  be  decrypted  only  using  the  customers’   private  keys  •  Service  adver%sing  using  customer  equipment  •  Perform  social  compu%ng  using  customer   equipment  
  • 28. Call  to  Ac%on  •  Develop  protocols  and  measures  of  audience   engagement  that  will  protect  the  privacy  of   individual  users  at  the  same  %me  as  they   support  the  mone%za%on  of  persuasion   technologies  in  new  media  and  the   effec%veness  of  posi%ve  societal  changes  
  • 29. Adap%ve  Mediated  Persuasion  Technologies   Personalized  and  Intelligent   Martha  G  Russell   Senior  Research  Scholar,  HSTAR  Ins%tute   Innova%on  Ecosystems  Network   Associate  Director,  Media  X  at  Stanford  University   With  Apprecia%on  to  Carl  Hewi`,  Visi%ng  Professor  Stanford  

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