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Martela history presentation

Martela history presentation



Martela creates solutions to

Martela creates solutions to
inspire people in their work.

Furniture, offices, design and spaces are a part of our solution map together with services.



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    Martela history presentation Martela history presentation Presentation Transcript

    • MARTELA1945-The History of Martela Oyj
    • ”On new Year’s Eve1937-1938 I hada conversationwith the head ofseveral sawmillsat his home. He saidthat Finland wouldnever be able to exportanything other thansawn timber. I objectedto this, saying that I couldmake furniture, forexample, and export it too”- Matti S. Martela
    • The 1940s Martela, then called Tehokaluste Oy, was established in 1945. Operations did not begin with production first, as with many competitors. Instead, the company focused on designing products and marketing them to customers. The founders of the company with business degrees were Matti S. Martela, Henrik Virkkunen, Unto Eskola , Jonne Jahnukainen and Svante Nurmiranta plus interior architect Wladimir Rumjantsew.The 1940s
    • The 1940sThe rebuilding of societyawaits Finns in the1940s. The war is over,but there is still ashortage of supplies andmassive war reparationsto pay.Office culture also needs renewing, as Finland has adopted the DINdocument standard in 1942. The A4 paper size that has beenintroduced as a result will require all new office furniture; this hasto be kept in mind when designing new furniture for storing files.The 1940s
    • The 1940s
    • The 1950s- 1952 Summer Olympics in Helsinki- The space race begins; a 184-pound (83 kg) satellite was launched by the Russians. They named it Sputnik 1. Four months later the United States launch a smaller satellite.- Elvis Presley became the leading figure of the newly popular sound of rock and roll- The Chevrolet Corvette becomes the first car to have a all-fiberglass body in 1953.- In 1950 Paper Mate made its first leak free ball point pen.
    • The 1950sThe 1950s is a decade of design.Althougn Finland is still apredominantly agricultural societywhose industry relies primarily on theforest sector, expertiese in art anddesign is beginning to be appliedeffectively within Finnish industry. Theperiod is characterised by growinginternationalisation and the recovery ofcultural life.The rapidly increasing number ofinterior architects have growingemployment prospects within thecommercial and public buildingsectors.The 1950s
    • Pop’s like popcornPolystyrene, the miracle material, was usedto create the form for Kilta chairs.Tehokaluste’s Kilta chair becomes Finland’sfirst plastic compound chair. Introducing theuse of plastic represents a revolution infurniture design. The shapes were formed bycasting polysyrene in moulds, allowing chairsto be shaped to fit the anatomy with the seat,arms and backrest as a single piece. Inaddition to plastic, the use of steel tubes isgetting popular the furniture industry, leading tothe introduction of lightweight chairsfor general use.The 1950s
    • The 1950s
    • The 1960s- The Soviets managed to have Yuri Gagarin the first man in outer space during the Vostok 1 mission on 12 April 1961 and in July 1969 the Apollo 11 mission landed the first humans on the Moon.- 1969 Arpanet, the research-oriented prototype of the Internet, was introduced- The first heart transpartation operation was made by Professor Christian Barnard in South Africa- The Beatles were formed in Liverpool 1960- Mary Quant invented the mini-skirt which became the rage in the late 1960s
    • The 1960sDesign activities were focused on industrial design that emphasised the synergiesbetween design, manufacturing and trade. The partnership between industrialdesign and exports was quite successful in Finland in the 1960s. Finnish industryonce again had the courage to invest in even experimental design, thanks to thestability of the economy. Tehokaluste was awarded the Ornamo Silver Ball in 1964by the Finnish Association of Designers in recognition of its design work.Towards the end of the decade, however, the personal designer cult that was bornin the 1950s began to be criticised. Ilmari Tapiovaara explains the situation thus:“After a design conference held in Suomenlinna in 1968, design principles werequestioned for the first time. Instead of a cult of star designers, a new sloganarose: “anonymous design”. In architecture, for example, the young generationemphasised common values, industrial production systems and the diluting of therole of individuals, which had previously been so central.”The 1960s
    • The 1960sThe Tehka series designed by Olli Mannermaa led to the creation of new workspaces.The 1960s
    • The 1960sYoung people became a new generation of consumers, one that went dancing andfollowed fashion. The 60s’ fashion adjective “nasta” (“cool”) was also the namegiven to a line of Tehokaluste’s chairs (in the picture).The 1960s
    • The 1970s- The 1970s were marked by the energy crisis which peaked in 1973 and 1979- The first e-mail transmission in 1971- The World Trade Center towers were opened in New York in 1973- In clothing, prints, especially from India and other parts of the world, were fashionable- Microwave ovens became commercially available- Abba was the most successful musical act of the 1970s, topping approx. 370 million sales since 1972
    • The 1970s In 1974 Tehokaluste merges with Martela Oy, formerly Nummela Production. Ever since the company has been known as Martela. The choice of the name is partly dictated by the fact that it is easy to pronounce overseas and it is the family name. Export becomes increasingly relevant in the 1970s, as sales grow and exports overseas increase. In response to the shortage of labour at the Nummela plant, a new factory is opend in Kitee in the mid-1970s.The 1970s
    • The 1970sClose to sculpture. VoittoHaapalainen’s Prisma reclinerintroduced a collection withstrong lines and edgesto compete with all the otherseries with rounded and softlines. In its own way, Prismaprovided a kind of contrast toYrjö Kukkapuro’s Carouselchair. For Tehokaluste, Prismawas an impressive series thatwas photographed a lot, andHaapalainen had to makeseveral adaptions of the seriesto meet the demands ofindividual customers.The 1970s
    • The 1980s- This time period saw a great social, economic, and general change as wealth and production migrated to newly industrializing economies- The IBM PC, launched in 1981, become the dominant computer for professional users- The first Macintosh was introduced on January 24, 1984- National safety campaigns raised awareness of seat belt usage to save lives in car accidents- Michael Jackson is considered one of the most successful male Pop and R&B artists of the 1980s
    • The 1980sComputers featuring two disk drives represented the peak oftechnology. IT headaches soon began to effect work, however. Thecomputers created heat, took hours to carry out their tasks, and theworst thing was that you could lose work that you were just about tofinish. The heavy Conti table looks light enough to float in thisadvertising image.The 1980s
    • The 1980s
    • The 1990s- The European Union was formally established when the Maastricht Treaty came into force on 1 November 1993- The 1990s were an incredibly revolutionary decade for digital technology- Advancements in computer moderms, ISDN, cable moderms and DSL lead to faster connection to the Internet.- The first MP3 Player, the MPMan, is released in late spring of 1998- The Global Positioning System (GPS) becomes fully operational- The film Titanic becomes a cultural phenomenon throughout the world, and eventually becomes the highest grossing film of all time grossing over $1.8 billion worldwide
    • The 1990sStanding work became a trend atthe end of the 1990s, regardlessof the fact that electricallyadjustable tables were initiallyexpensive and hard to use.“When the price of electric motorscame down due to high demand,it began to make sense to offeroffice tables with electric heightadjustment. Martela R&D teamhad to work fast to realize thisopportunity,” Toivola remembers.The 1990s
    • The 1990s
    • The 1990s
    • The 2000s- A common currency for most EU member states, the euro, was established electronically in 1999, officially tying all the currencies of each participating nation to each other. The new currency was put into circulation in 2002 and the old currencies were phased out.- Wireless internet became prominent by the end of the decade- Digital cameras become widely popular due to rapid decreases in size and cost while photo resolution steadily increases- The best-selling artist of the decade was the American rapper Eminem, who sold 32 million albums
    • The 2000sPreviously, office working titles,furniture and its size were statussymbols, but since then thetrend has been towardseliminating hierarchies to createnew ways of working and newtypes of offices. Chairs couldinspire workers to stand up, andlaptop computers are easy tocarry with. Today the emphasisis on making fluent work flow,sharing information betweenworkers and helping them moveabout within an environment ofconstant change.The 2000s
    • MARTELA TODAYMartela Group 2011
    • MARTELAIN BRIEFMartela has approximately 600 employees (2010).56% of the personnel are salaried and 44% areworkers.75% of the personnel is working in Finland.Martela Group 2011
    • MARTELAIN BRIEFSubsidiaries in Finland, Sweden, Norway, Denmark,Poland, Hungary and RussiaProduction plants in Nummela, Kitee and Raisio inFinland, Bodafors in Sweden,and Warsaw in PolandMartela Group 2011
    • ENVIRONMENTAND QUALITYOur objective is to provide excellent customer service anddurable, safe and long-lasting products, having as littleenvironmental impact as possible.ISO 9001 certification for high quality.ISO 14001 certification for sustained attention toenvironmental issues.Martela Group 2011
    • RESPONSIBILITYResponsibility is included in Martela’s values,operational policies and strategy.Furthermore, we have set goals to defineseparate management principles to guideour corporate responsibility work in:• Code of Conduct for the whole Martela Group• Human Relations Principles• Group Environmental Policy• Procurement Code of Conduct• Supplier Code of ConductMartela Group 2011
    • INSPIRINGSPACESAn inspiring space is one of the most important resources in the workplace:it brings together people with shared goals and hopes. An inspiring space improvescreativity. It encourages us to think, act and engage.Martela creates solutions that inspire. Inspiration is a source of energy that youcarry with you everywhere you go, whether at work, home or elsewhere. Every space can inspire. Every person can be inspired.
    • INSPIRING OFFICEInspiring working places bring together oursolutions for people who want to enjoy their officehours. They have a real effect on human resourcemanagement. We listen and understand ourclients’ needs, then present and offer them new,more inspiring office solutions..Martela Group 2011
    • INSPIRING MEETINGMeetings become really creative and inspiringwhen everything involving the people and teamsis forgotten except for issue that brought themtogether. When inspiring meeting spaces arereally well planned and executed, people focus ontheir own creativity.Martela Group 2011
    • INSPIRING MATERIALMartela is an expert in the puzzle of differentcombinations of material for various spaces. Ourgreatest resources are architects and partnerswith whom we are involved in hundreds ofprojects and interesting solutions. We listen, sothat we can create better solutions for our clients.Martela Group 2011
    • INSPIRING SERVICETime is the most valuable resource. Thatis why we offer inspiring service. It allowspeople in new working spaces to shortcuttheir way to a new environment thatworks.We have collected a lot of knowhowabout inspiring spaces. Our servicecommunicates the concept in a waywhich our clients can easily understand.We stay close by also after the project isexecuted. We can provide the completingproducts, maintenance service, movalsand recycling. We are inspired by ourclients’ needs.Martela Group 2011
    • INSPIRING SCHOOLIt’s important to inspire individuals and increasetheir initiative to learn more and give peopleIdeas on how to find out more by themselves.We provide solutions to keep this happening.Educational spaces are one of the key areas ofour expertise. It’s a playground where manyinterests meet. We want these meetings to beinspiring events where information, skills, andemotions can be shared. Teaching principleschange constantly. We participate in the latestdevelopments in school environments, trainingspaces and university campus areas.We are learning ourselves, too to provide ourclients the best possible environments to puttheir minds to work.
    • INSPIRING WELFAREWe have a track record ofhundreds of interiors in the welfaresector.Inspiration can also be a part ofthese environments. There’s greatdemand for health and wellnessservices, and more individuals witha claim to receive the best.Health care professionals meetindividuals and their relatives, andspaces should be a mix of publicwork and privacy.Every detail and idea combiningfunctionality, efficiency and humaninteraction has real value.Martela Group 2011
    • MARTELAVALUES- Family Business- Passion for Innovations- User Driven Design- Finnish