09.04.2014 Webit CEE Digital Summit, Sofia, Bulgaria
Goal: "Addressing the mobility by tapping into human experience" http://www.webit.bg/index.php
Short description: Loads was said about mobile. It is the future, it is now, it is irrelevant, it is .... Exactly what it is?
Marta Klepka will speak about mobile from the perspective of how people live their lives in a busy, hectic, always-on-the-go world. Yesterday's consumers are today's Participants. We do not have the mission of informing uninformed anymore. Participants expect seamless experience across all channels, it requires integrated planning and management.
How to do that? By tapping into human experience...