Online marketing handout

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  • 1. ONLINE MARKETING CHECKLIST STEP 1: STRATEGY 1. What is your goal?Decide what you want to achieve with your marketing strategy. Set measurablegoals, for example getting 5 new clients in the next 6 months, or expanding yourservices to a new group of clients. 2. How much time and effort can you commit?You have to commit to a set time and effort from your side every week. Seeingmarketing as an essential part of running your business is a key element. Plan yourmarketing within your working routine. 3. Who is your target audience?Think of who may need your services. Try to walk in their shoes for a while: whatdo they expect, where do they spend time, how do they look for providers, what istheir lingo. Use that knowledge to target your clients. 4. What is your unique selling proposition?Finding the factor that differentiates you from other specialists in your area is agreat starting point. Unique selling proposition is the added value you offer. It canbe anything from availability during unsociable hours, through extra services, toDTP. STEP 2: PREPARATION STEP 3: GOING FORWARD Branding Branding  1. Create consistent image on your printed (business  1. Consider ordering new branded elements, such as a cards, letterhead) and online materials. Twitter background, notepad, PowerPoint template.  2. Prepare your USP.  2. Come up with a slogan. Website Website  1. Set up a professional website.  1. Review and update if needed every 3 months.  2. Mention your website on all your profiles.  2. Add your professional development as you go.  3. Add your website to your email signature.  3. Leave links to your website when commenting online.  4. Provide information about you and services.  4. Share it with friends and colleagues. Blogging Blogging  1. Host your blog on your website to generate traffic.  1. Share your posts online.  2. Blog about professional issues.  2. Invite guest bloggers.  3. Plan the posts in advance.  3. Take part in viral events, such as blogging contests or  4. Decide when you are going to post them. blogger awards. Social Media Social Media  1. Separate private from professional.  1. Share professionally relevant content.  2. Check security and privacy options.  2. Approach your target clients.  3. Delete unnecessary profiles.  3. Prepare a weekly plan.  4. Apply consistent branding. CV & Cover Letters CV and Cover Letters  1. Apply elements of branding.  1. Review your CV every 3 months.  2. Add interactive elements.  2. Send your CV for proofreading.  3. Consider having a visual CV.  3. Make a list of clients to send it to.  4. Plan your letters to be short, to the point, and  4. Upload your portfolio online. include your online presence. RESOURCESSend an email to ineed@websitesfortranslators.co.uk and request a free copy of “Online Marketing for Language Professionals” ebook.Find online: Adventures in Freelance Translation, Rainy London Translations, Speechmarks Translation, Business School for Translators,Wordpreneur, Freelance Folder, Men with Pens, Internet Marketing for Language Professionals, Business Link, Smashing Magazine,Social Media Today. Read: Internet Freelancing by Oleg Rudavin, The Entrepreneurial Linguist by Judy and Dagmar Jenner, How toSucceed as a Freelance Translator by Corinne McKay. WWW.WEBSITESFORTRANSLATORS.CO.UK