Language show live career boosting social media for linguists

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Language show live career boosting social media for linguists

  1. 1. Career Boosting Social Media for Linguists Tips, Strategies and Best Practice21 Oct 2012 © Marta Stelmaszak
  2. 2. Agenda • About the speaker • Languages as business and communication • What is social media? • Who uses social media? • What is social media for? • How to use social media? • Facebook • Twitter • LinkedIn21 Oct 2012 © Marta Stelmaszak
  3. 3. About the speaker • BA in Applied Translation • MSc in Forensic Linguistics • DPSI and experience in court interpreting • Management Committee of ID • E-business training at LSE • Pg Certificate in the law of new technologies • IT as area of specialisation21 Oct 2012 © Marta Stelmaszak
  4. 4. Languages = communication• Communication is… • Source of our work • Purpose of our work • Tool to do our job21 Oct 2012 © Marta Stelmaszak
  5. 5. Can you imagine working in languages without… • Pen and Paper • Computer • Telephone • Internet • Email • Downloading/sending files • Social media?21 Oct 2012 © Marta Stelmaszak
  6. 6. This is the age of social media. You should be part of it.21 Oct 2012 © Marta Stelmaszak
  7. 7. What is social media?21 Oct 2012 © Marta Stelmaszak
  8. 8. What are we concentrating on?21 Oct 2012 © Marta Stelmaszak
  9. 9. Who uses social media? Teacher Interpreter Student Linguist Translator Company Agency21 Oct 2012 © Marta Stelmaszak
  10. 10. Teachers• Katarina VolarićI love meeting new people, learning new things,getting to know new cultures and social media(Twitter, Facebook, LinkedIn - to name the ones Iresort to most) provide me with just that.Sometimes I feel like the social media breaksbarriers, and it did for me because it makes mefeel like I have stepped out of my freelance officeinto the brave new world populated withwonderful linguists who inspire me, teach meand hear what I want to say! 21 Oct 2012 © Marta Stelmaszak
  11. 11. Teachers• Nina HanakovaWhen it comes to the freelance business, Istrongly believe in attraction marketing andsocial networking. Why not showcase whatyou´ve got to offer in the online world, the rightpeople will show up (both clients and interestingcontacts/colleagues). Blog, post on FB/twitter,promote yourself on Youtube! It works! 21 Oct 2012 © Marta Stelmaszak
  12. 12. Teachers• Aleksandra Milcic RadovanovicMy students use social media to communicate with friends andplay games, of course. I decided to use SM as a language learningresource and I had an excellent feedback. In our spring 2012classes we used Twitter, Facebook and Pinterest as a resources inlanguage exploration tasks. For instance, students had to findblogs on a certain subject in English (i.e. translation of childrenliterature) and then tweet about some chosen article while tryingto extract the essence of it in 140 characters. They also had totranslate to Serbian some of the FB content in English and explainif there is something lost in translation and how that change canaffect readers/followers. This semester we’re going tocreate a blog for the whole class and they will have to postaccording to the theme and schedule we’ll create. They will alsohave a Pinterest board where they will share interesting thingsand facts regarding various languages. 21 Oct 2012 © Marta Stelmaszak
  13. 13. Students “I am constantly using social media (G+, Twitter) not only to stay in touch with friends, but to be completely up-to-date (too much, perhaps) on everything related to the areas that interest me, such as language, films and music.” I’m on social media to stay in touch with other students and to share interesting articles. I study a rare language, so it’s much easier to find helpful people and useful resources online.21 Oct 2012 © Marta Stelmaszak
  14. 14. Agencies• Kobalt LanguagesWe use different social media for different purposes.We use Facebook to keep in touch with ourtranslators, to let them know whats going on in thecompany and also to find suitable candidates for ourprojects. Linkedin, on the other hand, is very usefulto identify potential clients and approach them topropose our services. Twitter is an in-between for usand we use it to market our services, build our brandimage, but also to keep our translators engaged withthe company. 21 Oct 2012 © Marta Stelmaszak
  15. 15. Agencies• Global LingoGlobal Lingo utilises social media across the company as a way toengage on a personal level with our clients, suppliers and internalteams. It’s crucial for us to show a human side to our businessand social media allows us to do that to great effect.• Translate MediaTranslateMedia uses social media for a wide range of differentactivities ranging from customer service to building communitiesfor our translators. We also use social platforms to promotedigital marketing campaigns like our recently launchedInternational Guide to Social Media(www.translatemedia.com/igsm.html)."21 Oct 2012 © Marta Stelmaszak
  16. 16. Translators and interpreters21 Oct 2012 © Marta Stelmaszak
  17. 17. Translators and interpreters21 Oct 2012 © Marta Stelmaszak
  18. 18. Translators and interpreters • Judy Jenner In order to grow a translation business – or any business, as a matter of fact – it’s imperative to grow one’s circle of influence. We need to spread the word about our services so potential clients know that we exist. 20 years ago, we were limited to going to networking events and had to rely on traditional (and very expensive) advertising to spread the word about our business. The advent of social media has changed all that. Most of it is free, and it allows small business owners to expand their network with the click of a mouse, from the comfort of a home office. It’s easy and fast and I really don’t see a downside to the use of social media for professional purposes, although I highly recommend establishing a daily time limit so you don’t spend all day online rather than doing actual work. This is the age of social media. You should be part of it.21 Oct 2012 © Marta Stelmaszak
  19. 19. What is social media for? Networking Marketing Development21 Oct 2012 © Marta Stelmaszak
  20. 20. Facebook (1)• Friends• Chat 21 Oct 2012 © Marta Stelmaszak
  21. 21. Facebook (2)• Pages 21 Oct 2012 © Marta Stelmaszak
  22. 22. Facebook (3)• Groups 21 Oct 2012 © Marta Stelmaszak
  23. 23. Facebook – Best Practice Reader or publisher? Professional not private Page or profile? Sharing relevant information Liking relevant pages Joining groups21 Oct 2012 © Marta Stelmaszak
  24. 24. Twitter (Stelmaszak, 2011)21 Oct 2012 © Marta Stelmaszak
  25. 25. Twitter • Tools available on Twitter21 Oct 2012 © Marta Stelmaszak
  26. 26. Twitter – Best Practice Professional not private Profile description Hashtags Sharing relevant information Branding Who to follow?21 Oct 2012 © Marta Stelmaszak
  27. 27. LinkedIn• Tools available on LinkedIn » Profile » Messages » Keywords » Search » Groups » Company pages » Jobs » Questions » News 21 Oct 2012 © Marta Stelmaszak
  28. 28. LinkedIn – Best Practice Complete profile Adding keywords Using applications Joining groups Connecting with experts21 Oct 2012 © Marta Stelmaszak
  29. 29. How to use social media? • What do you want to achieve? • Who is your target audience? • Which platforms do you want to concentrate on? • How much presence do you need? • How much time do you have? • What is your plan?21 Oct 2012 © Marta Stelmaszak
  30. 30. Any Questions? • Connect with me @mstelmaszak WantWords Marta Stelmaszak marta@wantwords.co.uk • Practical guide to social media • Business School for Translators • www.iol.org.uk21 Oct 2012 © Marta Stelmaszak

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