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Making it Better: Taking Your Innovative Documentation to the Next Level
 

Making it Better: Taking Your Innovative Documentation to the Next Level

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Innovative documentation projects, including documentation for Kindle, tablets, and smartphones, screencasts, blogs, Twitter, user comments and ratings, web analytics, process improvements for ...

Innovative documentation projects, including documentation for Kindle, tablets, and smartphones, screencasts, blogs, Twitter, user comments and ratings, web analytics, process improvements for aaccessibility, and translation time and cost savings. Based on a webinar by Marta Rauch and Gail Chappell for the Society for Technical Communication in 2011.

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    Making it Better: Taking Your Innovative Documentation to the Next Level Making it Better: Taking Your Innovative Documentation to the Next Level Presentation Transcript

    • <Insert Picture Here>Making It Better! Taking Your Innovative Documentation to theNext Level @martarauchMarta Rauch, Gail ChappellSTC Webinar, 2/24/2011 +Marta Rauch
    • Your Presenters Today Marta Rauch Gail Chappell Principal Information Developer Senior Principal Technical Writer Planning ID Team Lead JavaFX Team Lead EPM Documentation Portal Page JavaFX Technical DocumentationMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 2
    • Agenda  Kindle, Tablets, Smart Phones  Screencasts  Translation  Blogs, Twitter  Web Analytics  Fresh Content  Accessibility  User Comments, Ratings  Question and Answer SessionMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 3
    • Kindle, Tablets, Smart Phones: The New PC Good Market 2010 2011 2012  Online library Growth Tablets 17 million 44 million 70 million  Usability testing eReaders 10 million 14 million 16 million  Doc portal Making it Better  Kindle-compatible format  Versatile  iPad, iPhone, Droid, tablets  Market leader  Free eReadersMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 4
    • Screencasts: A Supplement to Written Docs Good  Written docs + screencasts Making it Better  Know your audience  Know your content http://download.oracle.com/javafx/1.3/tutorials/image_slideshow/video.htmlMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 5
    • Translation: Word Reduction is a Good Thing Good  Training  Style guidelines Making it Better  Word reduction  One glossary % Words Savings Savings for All Reduced per Guide Languages  XML 10% $2,880 $74,880 20% $5,760 $149,760  Content Management System 30% $8,640 $219,960  Automation 40% $11,520 $299,520 50% $14,400 $374,400Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 6
    • Blogs and Twitter: A Quick Dose of Information Good  Promotions  Tidbits  A day in the life Making it Better  Credibility  Group accounts  AccountabilityMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 7
    • Web Analytics: A Way to Measure Your Success Good  Usability tests  Productivity metrics  Customer feedback Making it Better  Track usage data  Downloads  Click-maps  Entry and exit pages  Automated reportsMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 8
    • Fresh Content: A Hook to Keep Users Interested Good  Live website with changing content Making it Better  Cohesive organization  Showcase design  End-of-life process http://download.oracle.com/javafx/Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 9
    • Accessibility: Reaching All of Your Customers Good  Accessibility guidelines  Alternative text Making it Better  Built in to template  Reports  Usability tests  Screen readers  Keyboard equivalents  Accessibility checkerMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 10
    • Comments and Ratings: Conversations With Users Good  Kudos, questions, improvements, and bugs Making it Better  Guidelines  Moderators  Close-out policyMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 11
    • Key Takeaways • Kindle, Tablets, Smart Phones: The new PC • Screencasts: A supplement to written docs • Translation: Word reduction is a good thing • Blogs, Twitter: A quick dose of information • Web Analytics: A way to measure your success • Fresh Content: A hook to keep users interested • Accessibility: Reaching all your customers • Comments, Ratings: Conversations with usersMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 12
    • Q U E S T I O N S & A N S W E R SMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 13
    • Final ThoughtMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 14
    • Thank You! For more information, contact us: @martarauch +Marta Rauch Attend our presentations at these 2011 conferences:  Content Management Strategies/DITA 2011, April 2-4 in Baltimore, MD  STC Summit 2011 May 15-18 in Sacramento, CA  Lavacon 2011 November 13-16 in Austin, TXMarta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. 15