Making It Better! Taking Your Innovative Documentation to the Next Level
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Making It Better! Taking Your Innovative Documentation to the Next Level

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Marta Rauch and Gail Chappell provide valuable tips and best practices for success as they present their innovative documentation strategies and how they made them even better. They share insights and ...

Marta Rauch and Gail Chappell provide valuable tips and best practices for success as they present their innovative documentation strategies and how they made them even better. They share insights and lessons learned from their implementation of social media, multimedia, online feedback, translation, accessibility, web metrics, and docs for mobile devices, and how they took our strategies to the next level.

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Making It Better! Taking Your Innovative Documentation to the Next Level Making It Better! Taking Your Innovative Documentation to the Next Level Presentation Transcript

  • Making It Better! Taking Your Innovative Documentation to the Next Level Marta Rauch, Gail Chappell STC Webinar, 2/24/2011
  • Your Presenters Today Marta Rauch Principal Information Developer Planning ID Team Lead Gail Chappell Senior Principal Technical Writer JavaFX Team Lead JavaFX Technical Documentation EPM Documentation Portal Page Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011.
  • Agenda
    • Kindle, Tablets, Smart Phones
    • Screencasts
    • Translation
    • Blogs, Twitter
    • Web Analytics
    • Fresh Content
    • Accessibility
    • User Comments, Ratings
    • Question and Answer Session
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. View slide
  • Kindle, Tablets, Smart Phones: The New PC
    • Good
    • Online library
    • Usability testing
    • Doc portal
    • Making it Better
    • Kindle-compatible format
    • Versatile
    • iPad, iPhone, Droid, tablets
    • Market leader
    • Free eReaders
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. Market Growth 2010 2011 2012 Tablets 17 million 44 million 70 million eReaders 10 million 14 million 16 million View slide
  • Screencasts: A Supplement to Written Docs
    • Good
    • Written docs + screencasts
    • Making it Better
    • Know your audience
    • Know your content
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. http://download.oracle.com/javafx/1.3/tutorials/image_slideshow/video.html
  • Translation: Word Reduction is a Good Thing
    • Good
    • Training
    • Style guidelines
    • Making it Better
    • Word reduction
    • One glossary
    • XML
    • Content Management System
    • Automation
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. % Words Reduced Savings per Guide Savings for All Languages 10% $2,880 $74,880 20% $5,760 $149,760 30% $8,640 $219,960 40% $11,520 $299,520 50% $14,400 $374,400
  • Blogs and Twitter: A Quick Dose of Information
    • Good
    • Promotions
    • Tidbits
    • A day in the life
    • Making it Better
    • Credibility
    • Group accounts
    • Accountability
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011.
  • Web Analytics: A Way to Measure Your Success
    • Good
    • Usability tests
    • Productivity metrics
    • Customer feedback
    • Making it Better
    • Track usage data
    • Downloads
    • Click-maps
    • Entry and exit pages
    • Automated reports
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011.
  • Fresh Content: A Hook to Keep Users Interested
    • Good
    • Live website with changing content
    • Making it Better
    • Cohesive organization
    • Showcase design
    • End-of-life process
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. http://download.oracle.com/javafx/
  • Accessibility: Reaching All of Your Customers
    • Good
    • Accessibility guidelines
    • Alternative text
    • Making it Better
    • Built in to template
    • Reports
    • Usability tests
    • Screen readers
    • Keyboard equivalents
    • Accessibility checker
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011.
  • Comments and Ratings: Conversations With Users
    • Good
    • Kudos, questions, improvements, and bugs
    • Making it Better
    • Guidelines
    • Moderators
    • Close-out policy
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011.
  • Key Takeaways
    • Kindle, Tablets, Smart Phones : The new PC
    • Screencasts : A supplement to written docs
    • Translation : Word reduction is a good thing
    • Blogs, Twitter : A quick dose of information
    • Web Analytics : A way to measure your success
    • Fresh Content : A hook to keep users interested
    • Accessibility : Reaching all your customers
    • Comments, Ratings : Conversations with users
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011.
  • Q U E S T I O N S & A N S W E R S Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011. A Q &
  • Final Thought Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011.
  • Thank You!
    • For more information, contact us:
    • [email_address]
    • [email_address]
    • Attend our presentations at these 2011 conferences:
    • Content Management Strategies/DITA 2011, April 2-4 in Baltimore, MD
    • STC Summit 2011 May 15-18 in Sacramento, CA
    Marta Rauch and Gail Chappell, “Making It Better! Taking Your Innovative Documentation to the Next Level” STC Webinar, 2/24/2011. Copyright 2011.