Google Glass is Here!
What’s Real, What’s Hype,
and What’s Just Cool
Marta Rauch
Marta Rauch @martarauch,

"Google Glass i...
What We’ll Look At
• The importance of augmented reality
• Glass features, UI, user experience, apps

• Enterprise use cas...
The importance of
Augmented Reality (AR)

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
What is augmented reality?
"AR is an enhanced view of
a real-world environment.
It uses technology to
supplement the user’...
AR is everywhere
• 864 million phones AR enabled in 2014
• 103 million cars AR enabled by 2020

http://camicusdotorg.wordp...
It is big money
By the end of 2016, revenue of $600 billion

http://www.semico.com/content/augmented-reality-envision-more...
It's influencing many fields
• Publishing

• Repair
• Automotive

• Mobile
• Translation

• Medical
• Education

• Adverti...
AR is replacing manuals

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.autob...
AR car repair
guide

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.bitrebels...
Volkswagen’s MARTA service guide

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://...
AR printer setup
and repair manuals

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http...
How does Google Glass fit in?
Augmented reality apps are being developed
for Google Glass

Marta Rauch @martarauch,

"Goog...
A Glass Explorer’s
Perspective

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
What’s Hype
Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.google.com/glass/start/what-it...
Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.google.com/glass/start/what-it...
Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.google.com/glass/start/what-it...
Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.google.com/glass/start/what-it...
What’s Real

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

Confessions of a Google Glas...
Glass UX

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Glass UI

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
What’s Cool!
Get traffic information

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Post on social networks

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Read email

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Get reminders

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Get birthday greetings

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Paint your room

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://colorsnapglass.co...
Translate your voice

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.google.c...
Interact with your Mercedes

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.w...
Interact with your Tesla

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://translog...
Train medical
school
students

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://rgr...
Identify objects
Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

www.engadget.com/2013/08...
“I am a New Yorker, a law student, a quadriplegic…
With Glass, paralysis doesn't have to be paralyzing.”
- Alex Blaszczuk
...
Make a
fashion
statement

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

bits.blogs.nyti...
Nintendo Glass!

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

David Lee,
https://plus....
A Sample of Current
Glass Apps

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Some of my Glassware…

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Shop

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://glass-apps.org/google-glass-...
Cook

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.kitchme.com/googleglass
Watch news

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://www.theverge.com/2013/...
Work out

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://glassappz.com/apps/glass...
Care for ER
patients

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

https://medrefglass...
Get fit
Gamification + AR +
fitness + Glass =
Awesome!

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Co...
Enterprise Use Cases

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporati...
Engage
customers

The statements and opinions expressed here are the author’s own and do not necessarily represent those o...
Control the Internet of Things (IoT)

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

htt...
Monitor the
market

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

https://www.fidelityl...
Track finances

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://glass-apps.org/goo...
Buy or sell a house

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://glass-apps.or...
Monitor Social Networks

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://glass-app...
Be productive

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://glass-apps.org/goog...
Meet up

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.

http://silicalabs.com/#product
Selected Resources

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Selected Resources
• Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch
• Marta Rauch, augmented reality and Go...
What We Looked At
• The importance of augmented reality
• Glass features, UI, user experience, apps

• Enterprise use case...
And Now…
Try on Glass
yourself!

Marta Rauch @martarauch,

"Google Glass is Here!"

LavaCon 2013 Copyright 2013.
Thank You!
•
•
•

•
•

@martarauch
Marta Rauch
+Marta Rauch
Marta Rauch
Marta Rauch

Marta Rauch @martarauch,

"Google Gla...
About the Speaker
Marta Rauch enjoys using Google Glass as a Glass explorer,
and is looking at use cases for gamification ...
Upcoming SlideShare
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Google Glass is Here! What's Real, What's Hype, and What's Just Cool

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Google Glass is Here! What's Real, What's Hype, and What's Just Cool, presented at LavaCon 2013 by Google Glass Explorer, Marta Rauch

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Google Glass is Here! What's Real, What's Hype, and What's Just Cool

  1. 1. Google Glass is Here! What’s Real, What’s Hype, and What’s Just Cool Marta Rauch Marta Rauch @martarauch, "Google Glass is Here!" @martarauch LavaCon 2013 Copyright 2013.
  2. 2. What We’ll Look At • The importance of augmented reality • Glass features, UI, user experience, apps • Enterprise use cases • Resources Augmented reality is a valuable tool in your content strategy tool kit! • Try them on! Tip! Details are in my slides posted on SlideShare: http://www.slideshare.net/MartaRauch Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  3. 3. The importance of Augmented Reality (AR) Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  4. 4. What is augmented reality? "AR is an enhanced view of a real-world environment. It uses technology to supplement the user’s normal view with additional content that enhances the experience." - Marta Rauch The Language of Content Strategy, by Scott Abel and Rahel Bailie. Available soon from O’Reilly Media http://oreilly.com/ Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.pbs.org/mediashift/2013/06/hownewspapers-make-augmented-reality-sexy-profitable/
  5. 5. AR is everywhere • 864 million phones AR enabled in 2014 • 103 million cars AR enabled by 2020 http://camicusdotorg.wordpress.com/2013/06/01/augme nted-reality-car-repair-a-google-glass-app/ http://www.semico.com/content/augmented-realityenvision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images /hype-cycle-pr.png;pv4a3db6f9c029a4db Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  6. 6. It is big money By the end of 2016, revenue of $600 billion http://www.semico.com/content/augmented-reality-envision-more-intelligent-world http://na1.www.gartner.com/imagesrv/newsroom/images/hype-cycle-pr.png;pv4a3db6f9c029a4db http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ http://spectrum.ieee.org/consumer-electronics/audiovideo/the-augmented-reality-americas-cup Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  7. 7. It's influencing many fields • Publishing • Repair • Automotive • Mobile • Translation • Medical • Education • Advertising, manufacturing, navigation, television, tourism, military, gaming, construction… Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://en.wikipedia.org/wiki/Augmented_reality http://venturebeat.com/2013/08/22/augmented-reality-givessurgeons-a-virtual-look-at-real-world-organs-during-operations/
  8. 8. AR is replacing manuals Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.autoblog.com/2013/08/13/2015-audi-a3augmented-reality-app-owners-manual-video/
  9. 9. AR car repair guide Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.bitrebels.com/technology/a ugmented-reality-car-repair-app/
  10. 10. Volkswagen’s MARTA service guide Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.youtube.com/watch?feature=player_embedded&v=4LE_IocFnL0 http://www.motorauthority.com/news/1087330_volkswagen-xl1-getsaugmented-reality-ipad-repair-app-video
  11. 11. AR printer setup and repair manuals Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. https://itunes.apple.com/us/app/brother-ar/id473210642?mt=8 http://venturebeat.com/2011/02/10/augmented-reality-printer-metaio/
  12. 12. How does Google Glass fit in? Augmented reality apps are being developed for Google Glass Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://glassappz.com/apps/field-trip/ http://www.youtube.com/watch?v=yyRJG2rrw0E#t=21 http://techcrunch.com/2013/09/08/smartdrive-hack-creates-a-realhud-for-your-car-via-google-glass/
  13. 13. A Glass Explorer’s Perspective Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  14. 14. What’s Hype
  15. 15. Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.google.com/glass/start/what-it-does/
  16. 16. Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.google.com/glass/start/what-it-does/
  17. 17. Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.google.com/glass/start/what-it-does/
  18. 18. Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.google.com/glass/start/what-it-does/
  19. 19. What’s Real Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. Confessions of a Google Glass Explorer.by Gary Shteyngart http://www.newyorker.com/reporting/2013/08/05/130805fa_f act_shteyngart
  20. 20. Glass UX Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  21. 21. Glass UI Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  22. 22. What’s Cool!
  23. 23. Get traffic information Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  24. 24. Post on social networks Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  25. 25. Read email Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  26. 26. Get reminders Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  27. 27. Get birthday greetings Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  28. 28. Paint your room Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://colorsnapglass.com/registered/#/features
  29. 29. Translate your voice Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.google.com/glass/start/what-it-does/
  30. 30. Interact with your Mercedes Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.wired.com/autopia/2013/08/google-glass-mercedes-benz/
  31. 31. Interact with your Tesla Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://translogic.aolautos.com/2013/07/02/google-glass-app-givestesla-model-s-owners-a-wearable-way-to-co/
  32. 32. Train medical school students Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://rgrosssz.wordpress.com/2013/06/20/ok-glass-pass-me-thescalpel-please-googleglass-during-surgery/
  33. 33. Identify objects Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. www.engadget.com/2013/08/02/dapper-vision-openglass/
  34. 34. “I am a New Yorker, a law student, a quadriplegic… With Glass, paralysis doesn't have to be paralyzing.” - Alex Blaszczuk Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://abcnews.go.com/Technology/google-glass-changingquadriplegics-life/story?id=19918986 http://alexbtrust.org/
  35. 35. Make a fashion statement Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. bits.blogs.nytimes.com/2013/08/16/google-tries-to-makegoogle-glass-look-fashionable/ http://www.marieclaire.com/blog/nina-garcia-google-glass http://mashable.com/2013/08/15/vogue-google-glass/
  36. 36. Nintendo Glass! Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. David Lee, https://plus.google.com/114726514710 206373980/posts/5NAFe7aLjBg
  37. 37. A Sample of Current Glass Apps Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  38. 38. Some of my Glassware… Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  39. 39. Shop Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://glass-apps.org/google-glass-application-list http://glass-apps.org/voicebuyer-for-amazon-google-glass-app
  40. 40. Cook Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.kitchme.com/googleglass
  41. 41. Watch news Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.theverge.com/2013/5/20/4339446/google-glassapps-everything-you-can-do-right-now
  42. 42. Work out Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://glassappz.com/apps/glassfit/ http://glassappz.com/apps/camelbak-thirst/ http://news.cnet.com/8301-17938_105-57597301-1/camelbaksnew-google-glass-app-aims-to-keep-you-hydrated/
  43. 43. Care for ER patients Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. https://medrefglass.appspot.com/
  44. 44. Get fit Gamification + AR + fitness + Glass = Awesome! Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://www.psfk.com/2013/10/google-glass-running-app.html
  45. 45. Enterprise Use Cases Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  46. 46. The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation. Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://panelpicker.sxsw.com/vote/21626
  47. 47. Engage customers The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation. Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://theappslab.com/2013/06/20/messing-around-with-glassand-fusion-crm-for-kscope-13/
  48. 48. Control the Internet of Things (IoT) Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://glassappz.com/apps/glass-nest/ http://glassappz.com/apps/revolv/ http://revolv.com/revolv-google-glass-the-future-of-home-automation/ http://glassappz.com/apps/glass-tesla/
  49. 49. Monitor the market Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. https://www.fidelitylabs.com/content/fidelitymarket-monitor-for-glass
  50. 50. Track finances Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://glass-apps.org/google-glass-application-list
  51. 51. Buy or sell a house Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://glass-apps.org/trulia-google-glass-app
  52. 52. Monitor Social Networks Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://glass-apps.org/google-glass-application-list
  53. 53. Be productive Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://glass-apps.org/google-glass-application-list
  54. 54. Meet up Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. http://silicalabs.com/#product
  55. 55. Selected Resources Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  56. 56. Selected Resources • Marta Rauch, SlideShare: http://www.slideshare.net/MartaRauch • Marta Rauch, augmented reality and Google Glass Pinterest boards: http://pinterest.com/martarauch/ • Marta Rauch’s YouTube channel and Google Glass videos https://www.youtube.com/user/martarauch/videos • Scott Abel & Rahel Bailie, The Language of Content Strategy (available soon from O’Reilly Media; includes Marta Rauch's Augmented Reality content strategy topic) • Gartner’s Hype Cycle for Emerging Technologies, 2013 http://www.gartner.com/newsroom/id/2575515 • Mez Breeze, How Augmented Reality Will Change the Way We Live, http://thenextweb.com/insider/2012/08/25/how-augmented-reality-will-change-way-live/ • Google Glass, What It Does, http://www.google.com/glass/start/what-it-does/ Google Glass How To: Getting Started, http://www.youtube.com/watch?v=4EvNxWhskf8 Glass User Interface Guidelines, https://developers.google.com/glass/ui-guidelines Google Glass Best Practices, https://developers.google.com/glass/guidelines Google Mirror API QuickStart, https://developers.google.com/glass/quickstart/index Playground, https://developers.google.com/glass/playground • Installable Glassware, http://glass-apps.org http://glassappz.com • Ultan Ó Broin, Project Glass, http://www.slideshare.net/uvox/project-glass-13818470 • Jake Kuramoto, Messing Around with Google Glass and Fusion CRM for Kscope 13, http://theappslab.com/2013/06/20/messing-around-with-glass-and-fusion-crm-for-kscope-13/ • Anthony Lai, Oracle Fusion Glass App, http://theappslab.com/2013/06/19/oracle-fusion-glass-app/ • Ultan Ó Broin, Anthony Lai, Bring Your Google Glass to Work http://panelpicker.sxsw.com/vote/21626 Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  57. 57. What We Looked At • The importance of augmented reality • Glass features, UI, user experience, apps • Enterprise use cases • Resources Augmented reality is an valuable tool in your content strategy tool kit! • Try them on! Tip! Details are in my slides posted on SlideShare: http://www.slideshare.net/MartaRauch Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  58. 58. And Now… Try on Glass yourself! Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013.
  59. 59. Thank You! • • • • • @martarauch Marta Rauch +Marta Rauch Marta Rauch Marta Rauch Marta Rauch @martarauch, "Google Glass is Here!" Connect with me LavaCon 2013 Copyright 2013.
  60. 60. About the Speaker Marta Rauch enjoys using Google Glass as a Glass explorer, and is looking at use cases for gamification and enterprise. A senior principal information developer at Oracle, Marta leads cloud and mobile projects, and participates in initiatives for gamification and Glass. Marta has been interested in augmented reality for several years, and was a beta tester for two AR apps for iPad and Android. Marta’s augmented reality topic is featured in The Language of Content Strategy, by Rahel Bailie and Scott Abel, available soon from O’Reilly Media. Her article on augmented reality will appear in a future issue of STC Intercom. An STC Associate Fellow, Marta is a frequent presenter for conferences and webinars, and has published articles for IEEE, HCII, STC Intercom, and the Center for Information Development Management Best Practices. She has received 15 STC awards for individual and team projects at the regional and international level. Marta holds a BA from Stanford University, a teaching credential, and a certificate from UC Extension in Managing the Development of Technical Communication. Marta Rauch @martarauch, "Google Glass is Here!" LavaCon 2013 Copyright 2013. The statements and opinions expressed here are the author’s own and do not necessarily represent those of Oracle Corporation.

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