Gamification of ePublishing by Rauch and Brown-Hoekstra

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Gamification of ePublishing workshop for Intelligent Content 2013 in San Francisco, by Marta Rauch and Kit Brown-Hoekstra #ICC2013

Gamification of ePublishing workshop for Intelligent Content 2013 in San Francisco, by Marta Rauch and Kit Brown-Hoekstra #ICC2013

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  • 1. Gamifying eBook PublishingKit Brown-HoekstraMarta Rauch @kitcomgenesis @martarauchIntelligent Content 2013Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 2. Audience Poll Have you worked on a gamification project? Are you an eBook publisher? What is one goal you have for this workshop?Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 3. Our Game Plan: • What is gamification? • Gamification Framework • Group exercise: Gamifying eBook Publishing • Resources • Awesome prize! Key Takeaway: Gamification can boost engagement and profits for ePublishing! Tip! Details are in our slides posted on SlideShare: http://www.slideshare.net/MartaRauchKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 4. What is Gamification?Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 5. A simple definition: Game techniques .. …in non-game situations …to motivate people and drive behavior.Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 6. Game Techniques Used In Gamification  Dynamics – motivate behavior Scenario, rules, progression  Mechanics – help achieve goals Teams, competitions, rewards, feedback  Components – track progress Quests, points, levels, badges, collections Badgeville http://badgeville.com/Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 7. Gamification is Growing Rapidly By 2014, over 70% of companies will have at least one It’s time for gamified product ePublishing to get in the By 2015, over 50% will game! gamify innovation A company that gamifies marketing & customer retention will be as important as eBay, Facebook, or Amazon Source: Gartner Press Release Egham, UK, April12, 2011: http://www.gartner.com/it/page.jsp?id=1629214Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 8. It’s Big Money! Market: from $100M in 2011 to over $2.8B in 2016 Growth: from 155% in 2011 to 197% in 2012 47% focus on user engagement Source: M2: http://www.m2research.com/gamification.htmKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 9. It Engages Millennials Gen Y have 10,000 hours of gaming by age 21 The 10,000-Hour Rule – Outliers by Malcolm Gladwell Gen Y are 25% of the US workforce In 2014, they will be 36%, and in 2020, 46% “Maximizing Millennials” UNC Kenan-Flagler Business School Jane McGonigal: Gaming Can Make A Better World http://www.youtube.com/watch?v=dE1DuBesGYMKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 10. How Can It Help ePublishing?  Increase customer engagement  Motivate participation  Influence behavior  Drive adoption, learning, loyalty  Improve quality of service  Increase efficiency  Reduce time, costs  Drive profits Bunchball http://www.bunchball.com/productsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 11. Gamification FrameworkKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 12. Gamification Framework Courtesy Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your BusinessKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 13. Gamification Framework Step #1 Define business objectivesKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 14. Gamification Framework Step #2 Describe your playersKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 15. Gamification Framework Step #3 Delineate target behaviorsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 16. Gamification Framework Step #4 Devise activity loopsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 17. Gamification Framework Step #5 Dont forget the funKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 18. Gamification Framework Step #6 Deploy appropriate toolsKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 19. Gamification Framework  Define business objectives  Describe your players  Delineate target behaviors  Devise activity loops  Dont forget the fun  Deploy appropriate tools Courtesy Kevin Werbach, For The Win: How Game Thinking Can Revolutionize Your BusinessKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 20. Resources for Learning MoreKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 21. Highly Recommended Gamification, taught by Kevin Werbach of the Wharton School via Coursera: https://www.coursera.org/course/gamification Excellent, online, no costKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 22. Selected Resources • Kevin Werbach, Dan Hunter: For The Win: How Game Thinking Can Revolutionize Your Business • Gamification course taught by Kevin Werbach of the Wharton School through Coursera • Gartner Press Release, Egham, UK, April12, 2011, M2 Research • Gabe Zichermann, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps, Game-Based Marketing: Inspire Customer Loyalty through Rewards, Challenges, and Contests, The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition (Coming Soon) • Gamification Co: http://www.gamification.co/ • Gsummit: http://gsummit.com/ • ThinkingWorlds.com, GameSalad.com • Jane McGonigal, Games Can Make A Better World, Reality is Broken • Karl Kapp, The Gamification of Learning and Instruction: Game-Based Methods and Strategies for Training and Education • Cheryl Lockett Zubak, Simulations, Games, & Engaged Learning, STC IDL SIG newsletter • Marta Rauch, article on Gamification is Here: Build a Winning Plan • Marta Rauch, presentation on Gamification is Here: Build a Winning PlanKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 23. Key Takeaways • Gamification can be an effective business tool • Use the Gamification Framework • Gamify eBook Publishing to increase engagement and motivation • Resources Key Takeaway: Gamification can enhance engagement Tip! Details are in our slides and profits for posted on SlideShare: ePublishing! http://www.slideshare.net/MartaRauchKit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.
  • 24. Prize Tweet this! For The Win by @kwerb – awesome prize! #ICC2013 @wharton Excellent resource! For The Win: How Game Thinking Can Revolutionize Your Business by Kevin Werbach, Dan Hunter http://wdp.wharton.upenn.edu/books/for-the-win/Marta Rauch @martarauch Cindy Church @vizcue Gail Chappell "Jumpstart Your Mobile Project" ICC2013 Copyright 2013.
  • 25. Kit Brown-Hoekstra @kitcomgenesis Marta Rauch Connect @martarauch with us! Martas upcoming gamification events: • STC Summit 2013 • IEEE IPCC 2013 • ACM HCII 2013 Kit: STC Summit 2013Kit Brown-Hoekstra @kitcomgenesis, Marta Rauch @martarauch, "Gamifying eBook Publishing" ICC2013 Copyright 2013.