Project developed for GA UXDi class, London, June 2014 - week 1. Project Brief: design an app for a classmate by putting into practice user interview, prototyping, sketching and prototyping on paper and usability testing principles leant during the first week of the course. Follow my UX notebook martafioni.tumblr.com

1. Playdate
MartaFioni
UXDiLondonsummer2014

2. Meet Bill
• Creativeprofessional,with
teachingbackground
• FatherofLuca,3yearsold
• Disillusionedwithinstitutional
educationalmethods,believes
familiesandpeersarethebest
teachers

3. Playing is not easy
• BillwantsLucatoplaywithotherkids,butismissinglots
ofplaydates!
• Councilplaygroupsarenotfullydigitalised
• Informalmeetingswithotherparentshappenlastminute

4. Playdate
• Akids'eventsapp
• easytouse
• onlyprovidesrelevant
information

5. –Bill
‘'Schoolsarenegativeenvironments.
Whenyourkidsaremostplastic,yousendthemtoberaisedby
stressedprofessionals,whiletheirmothercandoamuchbetterjob”
User interview

6. Research and Testing
• Intheearlystagesofresearch,Billreferredto interfacesheisfamiliar
with(e.g.Androidcalendar,Citymapper,Meetup)
• Billsuggestedspecificdesignelements(navigationbar,calendar
icons)andun-validatedfeatures(organiserslist,friendslist,event
categories)
• Thedesignwentthroughsixfulliterations
• Thefinalprototypehasbeentestedwithexternalstakeholders

7. participatorydesign: billsketchedanideafororderingevents

8. Iterations1 2 3
4 5 6
Sixconsequentialreiterationsofthesameopeningscene

9. Billfindsthemostpopulareventoftheday,joinsand invitesotherfriends
http://goo.gl/jMBoe4
Playing made easy

10. Learnings
Toomanypaperiterationsmadethenavigation
elementsincoherent.
Iwouldstartprototypingondeviceinearlierstages

11. What's next
improvetheexperienceofaddinganewevent
(e.g: ‘I’mgoingifsomeoneelseisgoing’,allow
repeatedevents,etc)

12. Thanks
MartaFioni.tumblr.com