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Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
Magic toy  shop - UXDi London 2014 - Project 2
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Magic toy shop - UXDi London 2014 - Project 2

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UX Design course project: developing wireframes for a vintage toy shop an e-commerce website. I have researched the competitive scenario, sketched the interface, developed wireframes of homepage, …

UX Design course project: developing wireframes for a vintage toy shop an e-commerce website. I have researched the competitive scenario, sketched the interface, developed wireframes of homepage, product pages, search pages, check out flow and reward and engagement system. I have then designed the clickable prototype in Omnigraffle, and run guerrilla testing to reiterate on the design.

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  • 1. The Magic Toy Shop Marta Fioni General Assembly London - UX DI Summer 2014
  • 2. Competitors Analysis Bunny, my favourite toy
  • 3. ‘Where have all these toys come from?’ Hiroshi Fuji
  • 4. The brief An online toyshop that creates and re-creates the magic moments of childhood.
  • 5. The opportunity Curated General e-commerce Toys Mass Market
  • 6. What competitors do well Website Product page Navigation Check out Notes Product reviews Social sharing One click check-out Brand store Categories Keywords Brand stores Edit basket Stores multiple credit cards and addresses Clear date of arrival Powered by users Personalised recommended items Buy online/in store option Product tour (demo) Might also interested in Categories (10) Curated gallery Mandatory registration In store availability On shelf promise Email offers Gift card Toy safety Quantity / review Social sharing Delivery / returns Recommended age Categories (10) Curated gallery (brand, sub-subcats) Offers Four steps check out Progress signals Invoice information upfront Pictures show the toy, not the box. Only kids oriented, Functional descriptions Reviews + site replies Social sharing stats Similar products Heart availability / tags Categories (9) new Top 50 Last chance Four steps check out Justifies phone number request Postcode automatic Look up Pictures are curated! All objects in a context Quantity Availability Themes Recommended by buyers / shop history telephone number Vertical form Too many steps Boring tone of voice Pure curation, no personality
  • 7. The experience As efficient as Amazon ! As surprising as Firebox ! As cozy and delightful as your favourite toy shop
  • 8. Designing for your users John ‘If I get her the cool stuff, she will think I am ‘He tells me what he wants - the problem is to find it’ a cool dad’ Tamsin Dexter ‘It’s not whether I can afford it, it’s weather I can afford NOT to have it!’
  • 9. Designing the experience Encourage Discovery Support Buyers Decisions Drive Sales & Delight
  • 10. Encourage Discovery
  • 11. One click to brand pages Date Title Notes g-design.net > > Home Brand
  • 12. Support Buyer Decisions
  • 13. ‘Ask someone’
  • 14. The experts Date Title Notes g-design.net Help page Product Page
  • 15. The magic bag Title Date Notes g-design.net
  • 16. Prototype Drive Sales & Delight
  • 17. Check out process Title Date >> >> Notes Bag Payment Confirmation g-design.net Title Date Notes g-design.net Title Date Notes g-design.net
  • 18. What’s your favourite toy? Date Title Notes g-design.net > > Form Discount
  • 19. Testing with users Livia, Mum of Agata
  • 20. Results pages Test page Final version
  • 21. Messaging Testing prototype Final version Test message
  • 22. Demo Buy a beginner’s level magic trick http://invis.io/5QYJS7NX Clickable prototype:
  • 23. Next steps ! With your help,create magic content Gather statistics and run A/B testing on the homepage ! Monitor sales and engagement ! ! ! !
  • 24. Thanks!

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