Also… It has never been so inexpensive to start a technology company LESS Capital MORE Customers via ONLINE plaDorms (required to build product, (100M+ users) get to market) * Search (Google) Drama<cally reduced $$$ * Social (Facebook, on TwiOer, LinkedIn) * Servers * Mobile (Apple, Android) * SoNware * Media (YouTube, * Bandwidth Pinterest, Tumblr)
How can entrepreneurs from LatAm capture these opportuni<es?
How can entrepreneurs from LatAm capture these opportuni<es? GLOBAL INNOVATION LOCALIZATION
So… What does LatAm need in order to take advantage of these trends? 1. LOTS OF LITTLE BETS: Breakthrough Ideas Emerge From Small Discoveries Peter Sims.
So… What does LatAm need in order to take advantage of these trends? 2. FAILURE IS NOT TE FINAL OF THE GAME Google: mantra “Fail fast, fail smart” @marta_cruz
So… What does LatAm need in order to take advantage of these trends? 3. COLLABORATION
The good news… Latam’s Online Populaon is far from saturaon Internet Penetration (%) Internet penetraon in 78,20% 77,30% South America is sll relavely small Online Populaon of Latam will boom with 42,80% 36,50% 36,20% increasing internet 31,60% penetraon 6,90% Japan United Russia South Brazil China India States America Source: Internet World Stats
More good news… E-‐commerce is taking oﬀ By 2014, global e-commerce spending is projected to increase more than 90 percent. In Latin America, the amount spent online is projected to more than double. Source: Euromonitor Internaonal