2. Agenda
•Twitter Defined
– What it is, how and why use it
•Twitter Basics
– RT, @, #, DM, followers, search, trends
•Tweeting
– How, what, when, to whom
•Twitter Tools
4. What is Twitter?
“Twitter is an online social networking and microblogging
service that enables its users to send and read text-based
posts of up to 140 characters, informally known as
tweets.”- Wikipedia
“Twitter asks what’s happening and makes the answers
spread to millions around the globe, immediately” -
Twitter
7. Twitter Quick Facts
• Launched in 2006 out of Silicon Valley
• More than 106 million users, growing at a rate of 300,000 daily
• 5.7% of users are Canadian = 6 million users in Canada
• 62% of all users are in the US
• Toronto and Vancouver are among the fastest growing Twitter cities
• More than 3 billion tweets daily
• The more followers people have, the more they tweet
8. What if you could engage 1-1
with people who are actually
are interested in what you
have to say?
What if …
9. Why Tweet?
• Communication tool
• Customer service
• Brand awareness
• Drive traffic
11. Twitter Basics
• Tweet – 140 characters
• Handle – your Twitter name, @bob
• Timeline – displays your followers’ tweets
• Search engine –search for content and users
• Following – Your followers and who you follow
12. Twitter Basics
• Retweet – RT
Forwarding content to your followers while tagging the
originator
• Mentions - @
Tagging someone in a tweet/update
Interaction/starting up a conversation with user
• Hashtags - #
Search aggregator
Ex: #oliveparty, #overthesummer, #omg, #anything, etc.
13. Twitter Basics
• Searches – saving a search
• Lists – Grouping users as you wish
Can be private or public, can follow lists
• Messages or DM – Sending a private message
Only works for users mutually following one
another
• Profile – your tweets
• Who to follow – Suggestions on who to follow
15. Something to Think About
• Audience Who are you tweeting for?
• Goals What are you trying to achieve?
• Relevance Is it tweet worthy?
• Value Are my tweets interesting?
16. Something to Tweet About
• Updates on what you are doing now
• Opinions & emotions - their thoughts
• News & Information about what’s going on
• Reactions to what’s happening now
• Include Media – articles, photos, videos, etc.
• Replies to tags and content posted by others
• Everything else!
25. How do you get followers?
• Content – Valuable & relevant
• RT, @, DM, search – Interact & follow others
• #FF or Follow Friday – Follower referral
• Get personal – Add a human touch to your
tweets
• Keywords & hashtags – Use them
• Be good ! Use those good manners
26. How do you get followers?
• Content – Valuable & relevant; 80/20 rule
27. How do you get followers?
• RT, @, DM, search – Interact & follow others
28. How do you get followers?
• #FF or Follow Friday – Follower referral
29. How do you get followers?
• Get personal – Add a human touch to your
tweets
30. How do you get followers?
• Keywords & hashtags – Use them
31. How do you get followers?
• Be good ! Use those good manners
33. Tweeting for HR
GOAL: You want to attract talent
• Search for potential candidates or people with networks of
interest
• Work culture Share content & media about it and interact
with coworkers on Twitter as your reason to believe
• Retweet work culture related content
• Post jobs Sell it in 140 characters and use keywords
• Be industry relevant Share industry related
content, application best practice, news content, etc.
• Questions Be accessible to answer them
• Link up Website, Linkedin, Facebook, email signature
35. Tweeting to Support a Launch
GOAL: You want to create buzz around launch
• Pre-launch Create anticipation before the launch
• Consistency Align with other promotional
initiatives & piggy back off one another
• Leverage PR Tweet news content & PR contacts
• Hashtags Create your own if you will have Twitter
specific initiatives
• Team Involvement Get excited and participating
• Rewards Include it to build participation
37. Example – Event Activation
GOAL: You want to build brand awareness
around an event you are attending or hosting
• Hashtag Use and/or create them
• Follow & interact People tweeting about
event
• Retweet Posts about the event
• Show why people should care about your
events
40. Example – Team Communication
GOAL: You want to create a microblogging platform to
continue raising the bar of service delivery
• Be Accessible & Responsive – This is key!
• Connect With coworkers
• Share tips FAQ’s or ways to improve
experience
• General updates Tweet about general service
updates
43. Twitter Tools
• Planning your tweets
– Hootsuite, tweetdeck
• Tweet Reach & Influence
– Tweetreach, Peer Index, Tweet Grader, Twitalyzer, Klout
• Trends & Tweetups
– Trendsmap, Trendistic
• Campaign measurement
– Radian6, Sysomos, etc.
• For more tips
– Mashable Twitter Guide Book
44. Martine English
brand_scientist
olive_media
menglish@olivemedia.ca
Editor's Notes
Goal for today is to leave you with a basic understanding of the world of Twitter and to give you some ideas on how you can effectively use it in your everyday life
Twitter isn’t for everyoneThere are a lot of niche platforms to suit the various needs out thereEnough to make anyone go nuts if they tried to keep up with all the platforms that are emerging over timeMy goal is to help you see how Twitter can work for you
Marketer’s dreamPull vs push
Communication tool – to make announcements, promote accomplishment but DON’T SELL!Customer service – to deal with cs issues and complaints – becoming common in B2CBrand exposure – with the right followers and content, it is a very cost effective way to increase brand awarenessDrive traffic to your website, your store, your event – tweet about it enough, get RT, tag people, align with other promotional tools , you can use it to drive people to you
Audience – who do you want to follow, which conversations you want to be a part ofGoals – why are you on twitter? Is it to help promote your brand or is it for personal use, to stay connected with friends, networkingRelevance – would anyone care about what you have to sayValue – tweets have to be interesting , otherwise who will care?
Are you enjoying a burger a a new hip eatery or moving to your new place? Tweet about it! But don’t overdo itBut be mindful that things you write on the web leave a permanent trail
Be niceThank others for their tweets and retweets and give credit when credit need be given
Are you enjoying a burger a a new hip eatery or moving to your new place? Tweet about it! But don’t overdo it
Be tasteful in how you chose to promote your brand
There are moments when you just shouldn’t be tweeting….
Going through each one in detailIf you are in the music biz, be in that convo. Avoid talking abt finance all the time, even if that’s something you’re really passionate aboutBeing part of the conversation really means just that. You have to find people who are talking, and interact!Give follower referral – it’s a great way to get noticed and follow backsDon’t be rigid if you are tweeting for a brand – make sure you add the human element people are looking for – share the inner culture of your organization, the good and the fun that makes your brand stick with your audienceGreat example is – Richard Branson
Make sure your tweets are interesting and relevant to your followersStay relevant to them most of the time, and switch it up Ex: most of the time, I speak about advertising but I some time add in news related content or content relevant in the now ex: earthquake, layton,
Go get them if you want some to come to youAnd interact!~You have to differentiate yourself if you are going to get followed
Suggest follows to your followersAnd give them a reason why they should followGroup by similar topicEx: #FF great @torstardigital properties @olive_media @torontodotcom @wagjag @shopcatch #digital
If you are in the music biz, be in that convo. Avoid talking abt finance all the time, even if that’s something you’re really passionate aboutBeing part of the conversation really means just that. You have to find people who are talking, and interact!Give follower referral – it’s a great way to get noticed and follow backsDon’t be rigid if you are tweeting for a brand – make sure you add the human element people are looking for – share the inner culture of your organization, the good and the fun that makes your brand stick with your audienceGreat example is – Richard Branson
If you are in the music biz, be in that convo. Avoid talking abt finance all the time, even if that’s something you’re really passionate aboutBeing part of the conversation really means just that. You have to find people who are talking, and interact!Give follower referral – it’s a great way to get noticed and follow backsDon’t be rigid if you are tweeting for a brand – make sure you add the human element people are looking for – share the inner culture of your organization, the good and the fun that makes your brand stick with your audienceGreat example is – Richard Branson
Be grateful, give credit
Be grateful, give credit
You can search for “marketing” and “toronto” and follow people who are talking abtmkthEven send them a @ to notify them of postings
http://twitter.com/#!/StarbucksJobs
Align with direct, out-of-home, event, experimential, other social mediaAdd twitter specific reward if you want a bigger impactDoes it make sense to have a promotional concept that is primarily based on TwitterEx: Old Spice guy on YoutubeOr an app?Sky’s the limit
Twitter is not a standalone tool but it can help create buzz if you use it properly#puddingface when campaign launchedPress releaseSo they don’t actually have a pudding face account
Inform about the event highlights and make your competitors jealous they missed the action
Scribble LiveWe used tidytweet to manage tweetfeed and it displayed using visbletweetsA lot of events use a live feed and a hashtagTweets are to help people who aren’t present at the event get a glimpse of the highlightsAlso a great way to psyched up people and hype up an event
Scribble LiveWe used tidytweet to manage tweetfeed and it displayed using visbletweetsA lot of events use a live feed and a hashtagTweets are to help people who aren’t present at the event get a glimpse of the highlightsAlso a great way to psyched up people and hype up an event
Ex: wouldn’t it be great to use for ITYou tweet instead of emailing…you can an instead answer as to who and what will be needed
Yammer & presently has apps on iphone, BBM, androidMicroblogging tools for business to eliminate privacy concernsYou could share HR updates, industry updates, facilities updates, performance updates, Would it repleace email? It could eliminate some!
