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Marshall Junction Partners | Press Release | Promotions.com Helps Say ‘Yes’ for Oscar Mayer
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Marshall Junction Partners | Press Release | Promotions.com Helps Say ‘Yes’ for Oscar Mayer

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Promotions.com, a leader in interactive marketing and consumer promotion technologies, and digital marketing agency 360i recently helped launch what transpired into an industry first campaign for …

Promotions.com, a leader in interactive marketing and consumer promotion technologies, and digital marketing agency 360i recently helped launch what transpired into an industry first campaign for client Oscar Mayer. The Oscar Mayer “Yes Quest” was not a contest, sweepstakes or instant win game, the campaign was based primarily on a coupon offer with a unique twist. The inaugural promotion was the first time that any Kraft brand used a limited-time offer as part of a "progressive-style" digital marketing campaign.

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  • 1. Promotions.com Helps Say ‘Yes’ for Oscar Mayer S w e e p s ta k e s P ro v id e r L a u n c h e s “Y e s Q u e s t” C a m p a ig nNEW YORK, NY, May 30, 2012—Promotions.com, a leader in interactivemarketing and consumer promotion technologies, and digital marketing agency360i recently helped launch what transpired into an industry first campaign forclient Oscar Mayer. The Oscar Mayer “Yes Quest” was not a contest,sweepstakes or instant win game, the campaign was based primarily on acoupon offer with a unique twist. The inaugural promotion was the first time thatany Kraft brand used a limited-time offer as part of a "progressive-style" digitalmarketing campaign.For the entire month of May 2012, in order for consumers to earn their freeproduct coupon, they were required to register on the Oscar Mayer FacebookPage, using an exclusive Promotions.com-developed application, then share theunique URL that they were provided during registration with 10 friends. Hencethe name of the campaign, Oscar Mayer fans then needed to get all of their 10friends to click the URL within one (1) hour of their registration to be awarded acoupon for a free package of Oscar Mayer Selects products. Recipients then hadtheir own opportunity to try for a free product by passing it to 10 more friends. Inorder to deploy the promotion, digital agency 360i served as the campaign hub."What began as both a Kraft Foods and Promotions.com first, quickly transpiredinto a successful campaign with over 78,000 consumers participated in the one-month-long program," noted Gregg Alwine, a Managing Partner of MarshallJunction Partners. "Never had I seen a promotion like this which used a relativelyshort time limit to entice fans to immediately share with their social media fans.Its definitely one way to add suspense and an excitement dynamic to acampaign. It gives social buzz a new meaning."If youd like additional information on the Oscar Mayer "Yes Quest," please readthis Media Post article, which provides a summary of the promotion.About Promotions.comPromotions.com, a Marshall Junction Partners company, is a leading provider insweepstakes, contests, instant-win games and other consumer-activation tactics.With offices in New York and Chicago, the interactive marketing and consumerpromotion technology firm abides by a “Smarter Promotions” philosophy.Promotions.com’s sweepstakes, contests and instant-win game platforms havedelivered more than 1.5 billion consumer promotion entries, and have distributedover $2 billion in cash and prizes to consumers throughout 150 countries. ThePromotions.com team is led by a pair of seasoned marketing services execs,Gregg Alwine and David Barnett. The company delivers up-to-date informationon its latest activities as well as industry trends through its social mediachannels. For more information, please visit www.promotions.com or follow onTwitter at @Promotions_com.
  • 2. About Marshall Junction PartnersWith its headquarters in New York City, Marshall Junction Partners LLC is aprivate equity firm and venture incubator, specializing in building and supportingbusinesses that solve critical marketplace needs. The firm seeks to developbusinesses to a point where they are suitable for acquisition by leadingcorporations within their industries. Marshall Junction Partners is led byManaging Partners Gregg Alwine and David Barnett, and can be followed onTwitter at @MJPLLC. For more information, please visitwww.marshalljunction.com.Contact:Kyle PetersonPromotions.com212-764-7674contact@promotions.com