Promotions.com Helps Oreo Celebrate 100 Years S w e e p s ta k e s P ro v id e r L a u n c h e s # O re o P iñ a ta T w it...
delivered more than 1.5 billion consumer promotion entries, and have distributedover $2 billion in cash and prizes to cons...
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Marshall Junction Partners | Press Release | Promotions.com Helps Oreo Celebrate 100 Years

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Promotions.com, a leader in interactive marketing and consumer promotion technologies, recently helped client Kraft Foods launch its Oreo centennial celebration paying tribute to the brand’s 100-year prominence. Just one component of the entire global campaign, which spanned from TV commercials and Facebook fan engagement to a limited-edition Birthday Cake Oreo, the Marshall Junction Partners company assisted in executing the #OreoPiñata Twitter-based Instant Win Game. The promotion was done in coordination with the award-winning digital agency, 360i.

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Marshall Junction Partners | Press Release | Promotions.com Helps Oreo Celebrate 100 Years

  1. 1. Promotions.com Helps Oreo Celebrate 100 Years S w e e p s ta k e s P ro v id e r L a u n c h e s # O re o P iñ a ta T w itte r In s ta n t-W in G a m eNEW YORK, NY, April 2, 2012—Promotions.com, a leader in interactivemarketing and consumer promotion technologies, recently helped client KraftFoods launch its Oreo centennial celebration paying tribute to the brand’s 100-year prominence. Just one component of the entire global campaign, whichspanned from TV commercials and Facebook fan engagement to a limited-edition Birthday Cake Oreo, the Marshall Junction Partners company assisted inexecuting the #OreoPiñata Twitter-based Instant Win Game. The promotion wasdone in coordination with the award-winning digital agency, 360i.“When it comes to brands, only a select few have ever possessed the ability towithstand the tests of times. It is without question that Oreo has emerged as oneof those rarities, a classic product surging ahead in today’s digital world,” statedGregg Alwine, Managing Partner of Marshall Junction Partners. He added, "Anytime Promotions.com works with their Fortune 100 clients, it further solidifies thefirm’s global footprint within the promotional marketing industry."Upon becoming a follower of Oreo on Twitter, contestants had the ability topartake in the uniquely designed Instant Win Game by "hitting" the piñata withevery original tweet including the #OreoPinata hashtag. Once the piñata broke,the Twitter user who swung last (tweeted the respective hashtag) would berewarded a free pack of Oreo cookies. Throughout the week of March 26, 2012-April 1, 2012, Oreo gave away 30 packs per day. With thousands uponthousands of participants, Promotions.com developed the logic behind thewinning tweets and drove consumers to the redemption site. Winners wouldreceive either an @mention or @reply with information on how to redeem theirprize, which was a coupon for the a free package of OREO cookies."What made this promotion unlike its predecessors, the #OreoPiñata TwitterSweeps was an Instant Win Game, rather than a mere random drawingsweepstakes” noted Gregg Alwine.About Promotions.comPromotions.com, a Marshall Junction Partners company, is a leading provider insweepstakes, contests, instant-win games and other consumer-activation tactics.With offices in New York and Chicago, the interactive marketing and consumerpromotion technology firm abides by a “Smarter Promotions” philosophy.Promotions.com’s sweepstakes, contests and instant-win game platforms have
  2. 2. delivered more than 1.5 billion consumer promotion entries, and have distributedover $2 billion in cash and prizes to consumers throughout 150 countries. Thecompany delivers up-to-date information on its latest activities as well as industrytrends through its social media channels. For more information, please visitwww.promotions.com or follow on Twitter at @Promotions_com.About Marshall Junction PartnersWith its headquarters in New York City, Marshall Junction Partners LLC is aprivate equity firm and venture incubator, specializing in building and supportingbusinesses that solve critical marketplace needs. The firm seeks to developbusinesses to a point where they are suitable for acquisition by leadingcorporations within their industries. Marshall Junction Partners is led byManaging Partners Gregg Alwine and David Barnett, and can be followed onTwitter at @MJPLLC. For more information, please visitwww.marshalljunction.com.Contact:Kyle PetersonPromotions.com212-764-7674contact@promotions.com

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