Promotions.com Helps Oreo Celebrate 100 Years    S w e e p s ta k e s P ro v id e r L a u n c h e s # O re o P iñ a ta T w...
prizes to consumers throughout 150 countries. The company delivers up-to-dateinformation on its latest activities as well ...
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Marshall Junction Partners | Press Release | Promotions.com Helps Oreo Celebrate 100 Years

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Promotions.com, a leader in interactive marketing and consumer promotion technologies, recently helped client Kraft Foods launch its Oreo centennial celebration paying tribute to the brand’s 100-year prominence. Just one component of the entire global campaign, which spanned from TV commercials and Facebook fan engagement to a limited-edition Birthday Cake Oreo, the Marshall Junction Partners company assisted in executing the #OreoPiñata Twitter-based Instant Win Game. The promotion was done in coordination with the award-winning digital agency, 360i.

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Marshall Junction Partners | Press Release | Promotions.com Helps Oreo Celebrate 100 Years

  1. 1. Promotions.com Helps Oreo Celebrate 100 Years S w e e p s ta k e s P ro v id e r L a u n c h e s # O re o P iñ a ta T w itte r In s ta n t-W in G a m eNEW YORK, NY, April 2, 2012—Promotions.com, a leader in interactive marketing andconsumer promotion technologies, recently helped client Kraft Foods launch its Oreocentennial celebration paying tribute to the brand’s 100-year prominence. Just onecomponent of the entire global campaign, which spanned from TV commercials andFacebook fan engagement to a limited-edition Birthday Cake Oreo, the MarshallJunction Partners company assisted in executing the #OreoPiñata Twitter-based InstantWin Game. The promotion was done in coordination with the award-winning digitalagency, 360i.“When it comes to brands, only a select few have ever possessed the ability towithstand the tests of times. It is without question that Oreo has emerged as one ofthose rarities, a classic product surging ahead in today’s digital world,” stated GreggAlwine, Managing Partner of Marshall Junction Partners. He added, "Any timePromotions.com works with their Fortune 100 clients, it further solidifies the firm’s globalfootprint within the promotional marketing industry."Upon becoming a follower of Oreo on Twitter, contestants had the ability to partake inthe uniquely designed Instant Win Game by "hitting" the piñata with every original tweetincluding the #OreoPinata hashtag. Once the piñata broke, the Twitter user who swunglast (tweeted the respective hashtag) would be rewarded a free pack of Oreo cookies.Throughout the week of March 26, 2012-April 1, 2012, Oreo gave away 30 packs perday. With thousands upon thousands of participants, Promotions.com developed thelogic behind the winning tweets and drove consumers to the redemption site. Winnerswould receive either an @mention or @reply with information on how to redeem theirprize, which was a coupon for the a free package of OREO cookies."What made this promotion unlike its predecessors, the #OreoPiñata Twitter Sweepswas an Instant Win Game, rather than a mere random drawing sweepstakes” notedGregg Alwine.About Promotions.comPromotions.com, a Marshall Junction Partners company, is a leading provider insweepstakes, contests, instant-win games and other consumer-activation tactics. Withoffices in New York and Chicago, the interactive marketing and consumer promotiontechnology firm abides by a “Smarter Promotions” philosophy. Promotions.com’ssweepstakes, contests and instant-win game platforms have delivered more than 1.5billion consumer promotion entries, and have distributed over $2 billion in cash and
  2. 2. prizes to consumers throughout 150 countries. The company delivers up-to-dateinformation on its latest activities as well as industry trends through its social mediachannels. For more information, please visit www.promotions.com or follow on Twitter at@Promotions_com.About Marshall Junction PartnersWith its headquarters in New York City, Marshall Junction Partners LLC is a privateequity firm and venture incubator, specializing in building and supporting businessesthat solve critical marketplace needs. The firm seeks to develop businesses to a pointwhere they are suitable for acquisition by leading corporations within their industries.Marshall Junction Partners is led by Managing Partners Gregg Alwine and DavidBarnett, and can be followed on Twitter at @MJPLLC. For more information, please visitwww.marshalljunction.com.Contact:Kyle PetersonPromotions.com212-764-7674contact@promotions.com

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