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Promotions.com Helps Say ‘Yes’ for Oscar Mayer             S w e e p s ta k e s P ro v id e r L a u n c h e s “Y e s Q u e...
With its headquarters in New York City, Marshall Junction Partners LLC is a privateequity firm and venture incubator, spec...
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Marshall Junction Partners | Press Release | com Helps Say ‘Yes’ for Oscar Mayer

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Promotions.com, a leader in interactive marketing and consumer promotion technologies, and digital marketing agency 360i recently helped launch what transpired into an industry first campaign for client Oscar Mayer. The Oscar Mayer “Yes Quest” was not a contest, sweepstakes or instant win game, the campaign was based primarily on a coupon offer with a unique twist. The inaugural promotion was the first time that any Kraft brand used a limited-time offer as part of a "progressive-style" digital marketing campaign.

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Transcript of "Marshall Junction Partners | Press Release | com Helps Say ‘Yes’ for Oscar Mayer"

  1. 1. Promotions.com Helps Say ‘Yes’ for Oscar Mayer S w e e p s ta k e s P ro v id e r L a u n c h e s “Y e s Q u e s t” C a m p a ig nNEW YORK, NY, May 30, 2012—Promotions.com, a leader in interactive marketingand consumer promotion technologies, and digital marketing agency 360i recentlyhelped launch what transpired into an industry first campaign for client Oscar Mayer.The Oscar Mayer “Yes Quest” was not a contest, sweepstakes or instant win game, thecampaign was based primarily on a coupon offer with a unique twist. The inauguralpromotion was the first time that any Kraft brand used a limited-time offer as part of a"progressive-style" digital marketing campaign.For the entire month of May 2012, in order for consumers to earn their free productcoupon, they were required to register on the Oscar Mayer Facebook Page, using anexclusive Promotions.com-developed application, then share the unique URL that theywere provided during registration with 10 friends. Hence the name of the campaign,Oscar Mayer fans then needed to get all of their 10 friends to click the URL within one(1) hour of their registration to be awarded a coupon for a free package of Oscar MayerSelects products. Recipients then had their own opportunity to try for a free product bypassing it to 10 more friends. In order to deploy the promotion, digital agency 360iserved as the campaign hub."What began as both a Kraft Foods and Promotions.com first, quickly transpired into asuccessful campaign with over 78,000 consumers participated in the one-month-longprogram," noted Gregg Alwine, a Managing Partner of Marshall Junction Partners."Never had I seen a promotion like this which used a relatively short time limit to enticefans to immediately share with their social media fans. Its definitely one way to addsuspense and an excitement dynamic to a campaign. It gives social buzz a newmeaning."If youd like additional information on the Oscar Mayer "Yes Quest," please read thisMedia Post article, which provides a summary of the promotion.About Promotions.comPromotions.com, a Marshall Junction Partners company, is a leading provider insweepstakes, contests, instant-win games and other consumer-activation tactics. Withoffices in New York and Chicago, the interactive marketing and consumer promotiontechnology firm abides by a “Smarter Promotions” philosophy. Promotions.com’ssweepstakes, contests and instant-win game platforms have delivered more than 1.5billion consumer promotion entries, and have distributed over $2 billion in cash andprizes to consumers throughout 150 countries. The Promotions.com team is led by apair of seasoned marketing services execs, Gregg Alwine and David Barnett. Thecompany delivers up-to-date information on its latest activities as well as industry trendsthrough its social media channels. For more information, please visitwww.promotions.com or follow on Twitter at @Promotions_com.About Marshall Junction Partners
  2. 2. With its headquarters in New York City, Marshall Junction Partners LLC is a privateequity firm and venture incubator, specializing in building and supporting businessesthat solve critical marketplace needs. The firm seeks to develop businesses to a pointwhere they are suitable for acquisition by leading corporations within their industries.Marshall Junction Partners is led by Managing Partners Gregg Alwine and DavidBarnett, and can be followed on Twitter at @MJPLLC. For more information, please visitwww.marshalljunction.com.Contact:Kyle PetersonPromotions.com212-403-XXXXcontact@promotions.com

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