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LBMA 2012 Geofencing
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LBMA 2012 Geofencing

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Kevin Hisko from Philter Communications discusses the recent event held by the LBMA. He explains the value of data and location on making educated and strategic decisions when marketing in a digital …

Kevin Hisko from Philter Communications discusses the recent event held by the LBMA. He explains the value of data and location on making educated and strategic decisions when marketing in a digital world.

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  • 1. Synopsis of the 2012 LBMA Event: Geofencing mars-philter.ca
  • 2. Synopsis of the 2012 LBMA Event: Geofencing The LBMA @TheLBMA Nihal Mehta Asif Khan @nihalmehta @AsifRKhan Alexis Zamkow Kerry Munro @AlexisZamkow @KerryMunrois DMTI Spatial Steve Anderson @DMTI_Spatial @Steve_Media Tim Berners-Lee Maponics @timberners_lee @Maponics mars-philter.ca
  • 3. Synopsis of the 2012 LBMA Event: GeofencingBIG DATA“90% OF ALL DATA IN THE WORLD HAS BEENCREATED IN THE LAST 2 YEARS” IBMDATA IS COMING IN FAST, IN LARGE AMOUNTS AND FROM MANY DIFFERENTSENSORS. BUT WITH ALL OF THIS DATA, WE NEED TO USE HUMANINTELLIGENCE TO UNCOVER INSIGHTS. Let creatives take a bath in data http://bit.ly/IqJVvL mars-philter.ca
  • 4. Synopsis of the 2012 LBMA Event: Geofencing CANADA POST BRANDS ARE MISSING OUT ON THE MOVE. 100,000 HOMES MOVE YEARLY! 27% OF CANADIANS SAY THEY WILL MOVE IN NEXT 2 YEARS. 81% OF PEOPLE MOVING SAID THEY WILL CHANGE STORES/BRANDS GROCERY, GAS AND MEDIA ARE THE HIGHEST CATEGORIES FOR SWITCHING. http://www.slideshare.net/TheLBMA mars-philter.ca
  • 5. Synopsis of the 2012 LBMA Event: Geofencing THE FUTURE BELONGS TO DATA AND GIS NIJA’S LAYERING DATA FROM RETAILER FROM SOCIAL FROM STATS CAN FROM GOOGLE FROM CANADA POST FROM ANYWHERE http://www.giscloud.com mars-philter.ca
  • 6. Synopsis of the 2012 LBMA Event: Geofencing MAP THE CUSTOMER USING TOOLS LIKE THE CANADA POST PRECISION TARGETER. LEARN ABOUT FAMILY SIZE LEARN ABOUT JOB TITLES LEARN ABOUT AVERAGE INCOME LEARN ABOUT EDUCATION DM TO FAMILIES WITH 3 KIDS THAT MAKE OVER 100K AND LIVE 10 MINUTES FROM STORE http://www.canadapost.ca/cpo/mc/business/ tools/precisiontargeter/default.jsf? LOCALE=en&ecid=murl11007998 mars-philter.ca
  • 7. Synopsis of the 2012 LBMA Event: Geofencing DATA BELONGS IN A DIGITAL BOX NOT A MAILBOX WHY? MORE SECURE MORE PRIVATE MORE RELIABLE NO MORE JUNK MAILKerry Munro - digital delivery division mars-philter.ca
  • 8. Synopsis of the 2012 LBMA Event: Geofencing KLM CHECKIN SURPRISE SOCIAL + LOCATION = CUSTOMIZED LOYALTY http://www.youtube.com/watch?v=pqHWAE8GDEk mars-philter.ca
  • 9. Synopsis of the 2012 LBMA Event: Geofencing DON’T BUY PLAYERS BUY WINS IDENTIFY THE STATISTICS THAT MATTER. MONEYBALL CHANGED THE PROCESS OF MAKING DECISIONS. IT AFFECTED THE ECONOMIC FOOD CHAIN OF BASEBALL http://www.youtube.com/watch?v=L-ZHLfhU4vA mars-philter.ca
  • 10. Synopsis of the 2012 LBMA Event: Geofencing “IT ISN’T THE CONSUMER’S JOB TO KNOW WHAT THEY WANT” STEVE JOBS “IF YOU ASKED MY CUSTOMERS WHAT THEY WANTED THEY WOULD HAVE SAID A FASTER HORSE.” HENRY FORD mars-philter.ca
  • 11. Synopsis of the 2012 LBMA Event: GeofencingLOCATIONGEO FENCING IS A RADIUS AROUNDA STORE OR LOCATIONLOCATION IS NOT JUST MOBILE. LOCATION IS ANYMEDIA THAT CAN INFLUENCE A PLACE. mars-philter.ca
  • 12. Synopsis of the 2012 LBMA Event: Geofencing MAGNUM PLEASURE HUNT REWARDS FOR FINDING CHOCOLATE BONBONS http://www.youtube.com/watch?feature=player_embedded&v=st5tlTj_YNY mars-philter.ca
  • 13. Synopsis of the 2012 LBMA Event: Geofencing HOW FAR WILL YOUR CUSTOMERS TRAVEL? 45% OF CUSTOMERS WILL NOT TRAVEL FOR 10% OFF. BUT THEY WILL TRAVEL UP TO 30 MINUTES FOR 25% OFF. mars-philter.ca
  • 14. Synopsis of the 2012 LBMA Event: Geofencing+ LOCATION+ DATA+ SOCIAL MEDIATHE SHOPPERIS NOW THEMOST IMPORTANTMEDIA mars-philter.ca
  • 15. Synopsis of the 2012 LBMA Event: Geofencing ING DIGITAL FREE THROW BOARDS CONNECT SOCIAL AND LOCATION http://youtu.be/24deLfYGH5E mars-philter.ca
  • 16. Synopsis of the 2012 LBMA Event: GeofencingPRIVACYDO YOU CARE? mars-philter.ca
  • 17. Synopsis of the 2012 LBMA Event: Geofencing THIS IS WHY LOCATION- BASED APPS ARE ENEMY ONE FOR CONSUMERS CONCERNED ABOUT PRIVACY. mars-philter.ca
  • 18. Synopsis of the 2012 LBMA Event: Geofencing DATASIFT.COM POSITIVE AND NEGATIVE FEEDBACK IN REAL TIME. FIND OUT EXACTLY WHAT PEOPLE ARE SAYING ABOUT YOU OR YOUR BRAND. mars-philter.ca
  • 19. Synopsis of the 2012 LBMA Event: Geofencing RETAILERS HAVE BEEN COLLECTING DATA FOR YEARS THIS MAY COME TO AN END THE INTERNET WILL BE FIRST, USERS ARE REQUESTING IT NOW. RETAILERS WILL BE SECOND.TIM BERNERS-LEEDEMAND YOUR DATA FROMGOOGLE AND FACEBOOKhttp://bit.ly/HMo6Td mars-philter.ca
  • 20. Synopsis of the 2012 LBMA Event: Geofencing GETTING THE SHOPPER’S DATA WILL MEAN GIVING SOMETHING UP AND BEING HONEST. mars-philter.ca
  • 21. Synopsis of the 2012 LBMA Event: Geofencing THERE ARE 40,280 MOMS IN CANADA WITH KIDS BETWEEN THE AGES OF 0-12YRS OLD ON FACEBOOK. WITH SOCIAL DATA WE CAN START TO MAXIMIZE THE POSITIVE AND MINIMIZE THE NEGATIVE. START COLLECTING SOCIAL AND SEARCH DATA THAT WILL HELP GATHER SHOPPER INSIGHTS. mars-philter.ca
  • 22. Synopsis of the 2012 LBMA Event: GeofencingLOCATIONTOOLSFOR PROJECTS AND CLIENTS mars-philter.ca
  • 23. Synopsis of the 2012 LBMA Event: GeofencingLIVEHOODS.ORG LIVEHOODS PLOTTING ON MAP. UNDERSTAND THE FLOW OF PEOPLE AND NEIGHBOURHOODS. CREATIVELY USING THE DATA TO MAKE MORE INFORMED DECISIONS. mars-philter.ca
  • 24. Synopsis of the 2012 LBMA Event: GeofencingSOCIAL MEDIAMOMENTLOCAL RESPONSEHELPS MARKETERSREPOND TO REAL TIMECONSUMER INTENTHTTPS://LOCALRESPONSE.COM mars-philter.ca
  • 25. Synopsis of the 2012 LBMA Event: Geofencing http://www.youtube.com/watch?feature=player_embedded&v=gDE052nzHxI Front Flip mars-philter.ca
  • 26. Synopsis of the 2012 LBMA Event: GeofencingBANJO TOOK 9 MONTHSTO REACH 1 MILLIONUSERS. FACEBOOKTOOK 12 MONTHS.REAL TIME VIEW OFWHAT’S HAPPENINGANYWHERE IN THEWORLD. mars-philter.ca
  • 27. Synopsis of the 2012 LBMA Event: Geofencing http://vimeo.com/37709985 mars-philter.ca
  • 28. Synopsis of the 2012 LBMA Event: Geofencing SEARCH GOING SOCIAL, SOCIAL GOING MOBILE YOU SELECT YOUR ACTIVITY AND YOUR LOCATION. FRIENDS AROUND YOU RECOMMEND PLACES OR MOVIES IN REAL TIME. IF YOU REFER A PLACE OR MOVIE AND YOUR FRIEND LIKES IT, YOU GET BADGES. mars-philter.ca
  • 29. Synopsis of the 2012 LBMA Event: GeofencingLOCATIONAPPSFOR FUN mars-philter.ca
  • 30. Synopsis of the 2012 LBMA Event: GeofencingIT’S 10PM DO YOUKNOW WHERE YOURKIDS ARE? THEY KNOWWHERE YOU ARE. mars-philter.ca
  • 31. Synopsis of the 2012 LBMA Event: Geofencing REAL TIME SCHOOL BUS LOCATIONS ANYTIME ANYWHERE mars-philter.ca
  • 32. Synopsis of the 2012 LBMA Event: Geofencing mars-philter.ca
  • 33. Synopsis of the 2012 LBMA Event: Geofencing http://vimeo.com/35375509 mars-philter.ca
  • 34. Synopsis of the 2012 LBMA Event: Geofencing UNDERSTANDING THE VALUE OF DATA WILL HELP YOU MAKE MORE EDUCATED AND STRATEGIC DECISIONS ABOUT MARKETING IN A DIGITAL WORLD. mars-philter.ca
  • 35. Synopsis of the 2012 LBMA Event: GeofencingTHANKS. @kevinhisko kevin@philtercommunications.com Toronto, Canada · http://www.philtercommunications.com167 King Street East, Second FloorToronto, Ontario, M5A 1J4416.365.0460www.mars-philter.ca@marsphilter mars-philter.ca