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Planning a new website can be a daunting prospect and it is easy to quickly get bogged down by conflicting opinions or technical debates over the latest web development trends.
By staying focused on what really matters to your target audience you can develop website requirements that prepare you for a successful project.
This presentation demonstrates a simple approach to ensure your website succeeds in delivering results that you can measure, including:
* Using personas to develop relevant content and navigation
* Ensuring your website supports your sales process
* Making a connection with social media