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Webinar  5  Ws Of  Website  Success
 

Webinar 5 Ws Of Website Success

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Planning a new website can be a daunting prospect and it is easy to quickly get bogged down by conflicting opinions or technical debates over the latest web development trends. ...

Planning a new website can be a daunting prospect and it is easy to quickly get bogged down by conflicting opinions or technical debates over the latest web development trends.

By staying focused on what really matters to your target audience you can develop website requirements that prepare you for a successful project.

This presentation demonstrates a simple approach to ensure your website succeeds in delivering results that you can measure, including:

* Using personas to develop relevant content and navigation
* Ensuring your website supports your sales process
* Making a connection with social media

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    Webinar  5  Ws Of  Website  Success Webinar 5 Ws Of Website Success Presentation Transcript

    • 5 Ws of Website Planning Success
      March 4th, 2010
      3/4/2010
      www.marqui.com
    • Webinar Controls
      Click the button with the arrows to minimize your GoToWebinar controls
      Type your questions for us into the box at the bottom and press Send
      3/4/2010
      www.marqui.com
    • Agenda
      Who
      What
      When
      Where
      Why
      How
      Q & A
      3/4/2010
      www.marqui.com
    • Website Planning Pains
      Hover State
      Designer
      Lead Capture
      Flash
      Landing Pages
      301 Redirects
      HTML 5
      Marketer
      CEO
      Sales
      SEO
      Calls-to-Action
      CMS
      Product and Service Owners
      Social Media
      Site Search
      Security/Availability
      Usability
      Cross-Browser Compatibility
      3/4/2010
      www.marqui.com
    • Who is the intended audience?
      Prospects
      Decision Maker
      Economic Buyer
      Influencer
      Student
      3/4/2010
      www.marqui.com
      Parent
      Alumni
    • Top 3 Personas
      Prospective Student: 17-25, high-school finisher living in Southwest United States, social media savvy and trusts friends experiences over experts, looking for a fun education experience that leads to a fulfilling career.
      Parent: 40-55, college educated, trusts traditional media and cares about long-term career prospects, safety and total tuition costs.
      Alumni: 25-60, wants to feel like a part of the community but now lives in Pacific Northwest, interested in staying in touch with peers and supporting school to build reputation.
      3/4/2010
      www.marqui.com
    • What is your audience looking for?
      Your website needs to make it easy for visitors to find what they are looking for
      Building on personas you can help establish what kind of information your visitors are seeking
      SEO, keywords and web analytics
      3/4/2010
      www.marqui.com
    • What: Web Analytics
      Web analytics help you determine what pages your prospects visit most
      Helps you understand common navigation paths
      Tracking popular content helps you understand what your prospects are looking for
      Google Analytics
      3/4/2010
      www.marqui.com
    • What: Keyword Research
      Researching keywords helps you understand what your prospects are looking for
      If you know what your prospects are looking for you can be prepared with the information they need
      Keyword research tools can help you gather competitive intelligence
      Helps you build a keyword strategy
      3/4/2010
      www.marqui.com
    • When do visitors seek information?
      Diagnostic checklist, case studies
      Best practice guides, analyst reports
      Feature sheets, online demos
      ROI Calculator, RFP Template, Objection Handlers
      3/4/2010
      www.marqui.com
    • Where do your ideal visitors come from?
      Search Engines
      Industry Specific Portals
      Social Media & Bookmarking
      PPC & Banner Ads
      3/4/2010
      www.marqui.com
    • Why should visitors consider you?
      You’re more helpful/useful
      You’re seen as a expert
      You don’t ask for too much too soon
      Your offer is compelling and clearly differentiated
      3/4/2010
      www.marqui.com
    • How do they prefer to build relationships?
      RSS Feeds
      Keep me informed
      Social Media & Bookmarking
      Drip email
      Remember me—cookies
      3/4/2010
      www.marqui.com
    • How Marqui Can Help
      Attract
      Web Content
      Management
      Engage
      Capture
      Nurture
      Lead score
      Campaign
      Management
      Lead score
      Sales-cycle
      Sales-cycle
      CRM / SFA
      Revenue
      Revenue
      3/4/2010
      www.marqui.com
    • Questions?
      Richard Sharp, VP Marketing
      Richard.sharp@marqui.com
      604.484.8543
      3/4/2010
      www.marqui.com