Seo Basics: Closing the Loop from Design to Build to Marketing


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Every year companies redesign their website, and every year many of those same businesses suffer from lost leads and sales because they’ve developed their SEO strategy the wrong way.

Understanding the best way to develop a SEO strategy that is incorporated in all aspects of a website redesign from the initial concept through to build is essential for getting measurable ROI from your online marketing.

This 45 minute webinar will help you learn:

• What an optimized SEO strategy can do for your business
• The basics of an effective SEO plan
• The proper way to build your strategy from the first stages of a redesign

Published in: Technology, Design
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Seo Basics: Closing the Loop from Design to Build to Marketing

  1. 1. SEO Basics - Closing the Loop from Design to Build to Marketing: Learn how to develop a SEO strategy that gets your website measurable ROI. Date Presented by: Randa Codron & Amberlie Denny
  2. 2. 5 things you want to know about this presentation… 1. The presentation will be 45 minutes including Q & A 2. You can send your questions to us via your GoToWebinar controls at any time during the presentation 3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period 4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day 5. We will send out a link to the recording and a PDF of the presentation slides after the presentation
  3. 3. Belief: If you build it they will come…
  4. 4. Reality: It’s not quite that easy.
  5. 5. What’s the With SEO anyways?
  6. 6. Search Engine Optimized Websites let people you more quickly, their experience, from you more easily..
  7. 7. What are the essential elements of a SUCCESSFUL SEO strategy?
  8. 8. When your optimizing on page factors, you’re dealing with the content on your website..
  9. 9. Using strategies like LINK BUILDING and SYNDICATING CONTENT to improve your rankings.
  10. 10. One of the things you can do for your SEO is pick STRONG + RELEVANT keywords.
  11. 11. Don’t be afraid to be afraid to build off your COMPETITION. Don’t go OVERBOARD! Keep it CONSISTENT. There are TONS of free tools out there to help you pick your keywords. We like: Keyword Spy, SEM Rush, Google Search-Based Keyword Tool and Power Verb List.
  12. 12. You don’t want to build your SEO strategy on a Weak Foundation. Following Website Can help solve that problem.
  13. 13. Have a clear HIERARCHY and TEXT LINKS. Try to use text rather than IMAGES Make sure your <title> and ALT tags are DESCRIPTIVE (and accurate). BIG HINT: Try reading Google’s Webmaster Guidelines first, it’s a great place to get started.
  14. 14. A big part of SEO is your site structure. A strong site structure is what makes up a strategy.
  15. 15. All the pieces of your site structure need to sync up. Page Title Meta Meta URL Name Tag Keywords Description Shop Furniture at Generation Bedroom Furniture - Living Furniture, Dining Room Furniture. Generation Furniture Room Furniture - Office Furniture, Bedroom offers Bed Room Furniture, Showroom /showroom Furniture | Generation Furniture, Office Furniture, Living Room Furniture, Dining Furniture Living Room Furniture Furniture, Sofas, Recliners & more Free Tools: SeoQuake
  16. 16. Stale content is a surefire way to KILL YOUR SEO. Smart Marketers know that keeping your content fresh and targeting your keywords is one of the best ways to optimize. (Don’t let your stale content do this to your SEO)
  17. 17. It’s important that you keep your content FRESH. Make sure that you have both HTML and XML sitemaps. Content should be KEYWORD - RICH. Free Tools: SeoQuake (keyword density checker), Xenu Link Checker (Build an HTML sitemap), XML Sitemap Generator (Build an XML Sitemap).
  18. 18. Link building is an essential aspect of your SEO. Unfortunately, building links is harder than it sounds. But… There are some tricks you can use. A SECRET SAUCE
  19. 19. There are basically two “LEGAL” things you can do to get links. 1. Ask your WEBMASTER FRIENDS to link to you. 2. Find websites in your industry and REQUEST LINKS. BONUS TIP: Links from relevant websites that relate to your company hold more weight in search engines (they’re better).
  20. 20. Nearly 1 BILLION people look for specific content each day. That’s a lot of potentially relevant TIP: RSS isn’t just for Blogs! Tool: FeedBurner - Permits people to subscribe for regular updates, delivered automatically via a web portal, news reader, or email.
  21. 21. The question is, who’s going to win?
  22. 22. If you take anything away from this presentation make sure you 1. SEO can help you customers find you, have a better experience on your website and buy from you more easily. 2. SEO is made up of both on-page and off-page optimization and both are essential for a strong, sustainable strategy. 3. SEO doesn’t start once your website is built. It’s an ongoing process that needs to be a part of every aspect of a website design and build to ensure that your website is optimized from the beginning.
  23. 23. Thank You! REGISTER to receive our blog posts via email TODAY and you’ll be entered to receive a FREE SEO assessment. Follow our blog at Follow us on Twitter @Marqui_CMS Contact me! Randa Codron, Marketing Consultant 604.484.8547
  24. 24. References