The Marketer's Guide to Taking Your Website Mobile

The MarketersGuide to Taking YourWebsite MobileRelevant, Compelling Mobile Experiences that Drive Results

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Introduction− Marketing Services at the intersection − Next Generation CMS software, of art and science. combining web content management, email marketing and− Integrated offering including: multi-channel campaign • brand development management. • digital strategy • website redesign − All delivered in the cloud. • social media • advertising and communications − Over 200 customers in industries • analytics and optimization including software and technology, higher education, healthcare and sports and entertainment.

Introducing Sagar Jani− Digital Strategist at Station X.− Expertise: − Digital marketing, CMS, Mobile, Analytics− Worked on: − Microsoft US − Knorr − Becel − Lipton − Mercedes − 7-Eleven

1. Mobile Landscape2. Apps and Mobile Sites3. Best Practices4. Content Strategy5. Showcase

THE MOBILE LANDSCAPE

5 BillionMOBILE PHONES IN THE WORLD

comScore Research, 2011

Microsoft Tag, 2011

Where Do People Use Mobile Devices?

Compete.com’s Quarterly Smartphone Intelligence, 2010

WHY YOU NEED A MOBILE SITE

Compuware, "What Users Want from Mobile," 2011

MOBILE SEARCHES HAVE GROWN BY 4X SINCE 2010Google’s GoMo Initiative, 2011

MOBILE WEB ISN’T GOING TO BE HUGE … IT ALREADY IS!

 77% of top companies’ sites take more than 5 seconds for initial load  79% of Google advertisers don’t have a mobile optimized siteCompuware, "What Users Want from Mobile," 2011

BUT, there’s a silver lining80% of mobile users would visit websites more frequently if they were quick-to-load and reliable iLocal Search research, 2011

PEOPLE ARE DOINGMORE STUFF ON MOBILEWEB…LIKE BUYINGDIAMONDS!

LINKSDON’TOPENAPPS!

YOU’RE ONLY AS STRONG AS YOUR WEAKEST LINK

WITH EVERY UNOPTIMIZED LINK, YOU RISKPERPETUATING A NEGATIVE IMPRESSION OF YOUR BRAND!

CONTACTS CALENDARMONETIZATION GPS GRAPHICS CAMERA ACCELEROMETER ADVANCED UI

Deloitte study, 2011

WHAT DO USERS PREFER? Research by Dan Zarrella, 2011 <http://danzarrella.com>

WHERE DO I START?

Google’s GoMo Initiative, 2011

CREATE PUBLISH GOVERN

LakelandCollege.ca

7elevenkonablendcontest.ca

fiatcanada.com

kayak.com

childfund.org

Contact Us for aFREEConsultation!

Want to see Marqui inaction?Join us at any of ourlive product demos.First session beginstomorrow!

Q&ASagar Jani, Digital StrategistStation XSagar.Jani@stationx.coRichard Sharp, VP MarketingMarquiRichard.Sharp@marqui.com DM us on Twitter at www.twitter.com/Marqui_CMS or www.twitter.com/therealstationx

The Marketer's Guide to Taking Your Website Mobile

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