The MarketersGuide to Taking YourWebsite MobileRelevant, Compelling Mobile Experiences that Drive Results
−   Click the button with the arrows    to minimize your GoToWebinar    controls.−   Type your questions for us into    th...
Introduction−   Marketing Services at the intersection   −   Next Generation CMS software,    of art and science.         ...
Introducing Sagar Jani−   Digital Strategist at Station X.−   Expertise:     −   Digital marketing, CMS, Mobile,         A...
1. Mobile Landscape2. Apps and Mobile Sites3. Best Practices4. Content Strategy5. Showcase
THE MOBILE LANDSCAPE
5 BillionMOBILE PHONES IN THE       WORLD
comScore Research, 2011
comScore Research, 2011
Microsoft Tag, 2011
Microsoft Tag, 2011
Where Do People Use Mobile Devices?
Compete.com’s Quarterly Smartphone Intelligence, 2010
WHY YOU NEED A MOBILE SITE
Compuware, "What Users Want from Mobile," 2011
Compuware, "What Users Want from Mobile," 2011
MOBILE SEARCHES                                  HAVE GROWN BY                                 4X SINCE 2010Google’s GoMo ...
MOBILE WEB ISN’T GOING     TO BE HUGE … IT ALREADY IS!
 77% of top companies’                                                   sites take more than 5                          ...
BUT, there’s a silver lining80% of mobile users would visit websites more           frequently if they were         quick-...
PEOPLE ARE DOINGMORE STUFF ON MOBILEWEB…LIKE BUYINGDIAMONDS!
LINKSDON’TOPENAPPS!
YOU’RE ONLY AS STRONG AS   YOUR WEAKEST LINK
WITH EVERY UNOPTIMIZED     LINK, YOU RISKPERPETUATING A NEGATIVE      IMPRESSION    OF YOUR BRAND!
CONTACTS       CALENDARMONETIZATION                                 GPS   GRAPHICS                                  CAMERA...
Deloitte study, 2011
WHAT DO USERS PREFER?      Research by Dan Zarrella, 2011 <http://danzarrella.com>
WHERE DO I START?
Google’s GoMo Initiative, 2011
CREATE   PUBLISH   GOVERN
LakelandCollege.ca
7elevenkonablendcontest.ca
fiatcanada.com
kayak.com
childfund.org
Contact Us for aFREEConsultation!
Want to see Marqui inaction?Join us at any of ourlive product demos.First session beginstomorrow!
Q&ASagar Jani, Digital StrategistStation XSagar.Jani@stationx.coRichard Sharp, VP MarketingMarquiRichard.Sharp@marqui.com ...
The Marketer's Guide to Taking Your Website Mobile
The Marketer's Guide to Taking Your Website Mobile
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The Marketer's Guide to Taking Your Website Mobile

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Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.

Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy

Published in: Technology, Business
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The Marketer's Guide to Taking Your Website Mobile

  1. 1. The MarketersGuide to Taking YourWebsite MobileRelevant, Compelling Mobile Experiences that Drive Results
  2. 2. − Click the button with the arrows to minimize your GoToWebinar controls.− Type your questions for us into the box at the bottom and press Send.
  3. 3. Introduction− Marketing Services at the intersection − Next Generation CMS software, of art and science. combining web content management, email marketing and− Integrated offering including: multi-channel campaign • brand development management. • digital strategy • website redesign − All delivered in the cloud. • social media • advertising and communications − Over 200 customers in industries • analytics and optimization including software and technology, higher education, healthcare and sports and entertainment.
  4. 4. Introducing Sagar Jani− Digital Strategist at Station X.− Expertise: − Digital marketing, CMS, Mobile, Analytics− Worked on: − Microsoft US − Knorr − Becel − Lipton − Mercedes − 7-Eleven
  5. 5. 1. Mobile Landscape2. Apps and Mobile Sites3. Best Practices4. Content Strategy5. Showcase
  6. 6. THE MOBILE LANDSCAPE
  7. 7. 5 BillionMOBILE PHONES IN THE WORLD
  8. 8. comScore Research, 2011
  9. 9. comScore Research, 2011
  10. 10. Microsoft Tag, 2011
  11. 11. Microsoft Tag, 2011
  12. 12. Where Do People Use Mobile Devices?
  13. 13. Compete.com’s Quarterly Smartphone Intelligence, 2010
  14. 14. WHY YOU NEED A MOBILE SITE
  15. 15. Compuware, "What Users Want from Mobile," 2011
  16. 16. Compuware, "What Users Want from Mobile," 2011
  17. 17. MOBILE SEARCHES HAVE GROWN BY 4X SINCE 2010Google’s GoMo Initiative, 2011
  18. 18. MOBILE WEB ISN’T GOING TO BE HUGE … IT ALREADY IS!
  19. 19.  77% of top companies’ sites take more than 5 seconds for initial load  79% of Google advertisers don’t have a mobile optimized siteCompuware, "What Users Want from Mobile," 2011
  20. 20. BUT, there’s a silver lining80% of mobile users would visit websites more frequently if they were quick-to-load and reliable iLocal Search research, 2011
  21. 21. PEOPLE ARE DOINGMORE STUFF ON MOBILEWEB…LIKE BUYINGDIAMONDS!
  22. 22. LINKSDON’TOPENAPPS!
  23. 23. YOU’RE ONLY AS STRONG AS YOUR WEAKEST LINK
  24. 24. WITH EVERY UNOPTIMIZED LINK, YOU RISKPERPETUATING A NEGATIVE IMPRESSION OF YOUR BRAND!
  25. 25. CONTACTS CALENDARMONETIZATION GPS GRAPHICS CAMERA ACCELEROMETER ADVANCED UI
  26. 26. Deloitte study, 2011
  27. 27. WHAT DO USERS PREFER? Research by Dan Zarrella, 2011 <http://danzarrella.com>
  28. 28. WHERE DO I START?
  29. 29. Google’s GoMo Initiative, 2011
  30. 30. CREATE PUBLISH GOVERN
  31. 31. LakelandCollege.ca
  32. 32. 7elevenkonablendcontest.ca
  33. 33. fiatcanada.com
  34. 34. kayak.com
  35. 35. childfund.org
  36. 36. Contact Us for aFREEConsultation!
  37. 37. Want to see Marqui inaction?Join us at any of ourlive product demos.First session beginstomorrow!
  38. 38. Q&ASagar Jani, Digital StrategistStation XSagar.Jani@stationx.coRichard Sharp, VP MarketingMarquiRichard.Sharp@marqui.com DM us on Twitter at www.twitter.com/Marqui_CMS or www.twitter.com/therealstationx
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