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The Marketer's Guide to Taking Your Website Mobile
 

The Marketer's Guide to Taking Your Website Mobile

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Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile....

Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile.

Attending this webinar will help you:
• Develop a mobile strategy that fits your customers' needs
• Understand whether an app or mobile website is right for you
• Identify the functionality your mobile site needs
• Manage your mobile content as part of your content strategy

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    The Marketer's Guide to Taking Your Website Mobile The Marketer's Guide to Taking Your Website Mobile Presentation Transcript

    • The MarketersGuide to Taking YourWebsite MobileRelevant, Compelling Mobile Experiences that Drive Results
    • − Click the button with the arrows to minimize your GoToWebinar controls.− Type your questions for us into the box at the bottom and press Send.
    • Introduction− Marketing Services at the intersection − Next Generation CMS software, of art and science. combining web content management, email marketing and− Integrated offering including: multi-channel campaign • brand development management. • digital strategy • website redesign − All delivered in the cloud. • social media • advertising and communications − Over 200 customers in industries • analytics and optimization including software and technology, higher education, healthcare and sports and entertainment.
    • Introducing Sagar Jani− Digital Strategist at Station X.− Expertise: − Digital marketing, CMS, Mobile, Analytics− Worked on: − Microsoft US − Knorr − Becel − Lipton − Mercedes − 7-Eleven
    • 1. Mobile Landscape2. Apps and Mobile Sites3. Best Practices4. Content Strategy5. Showcase
    • THE MOBILE LANDSCAPE
    • 5 BillionMOBILE PHONES IN THE WORLD
    • comScore Research, 2011
    • comScore Research, 2011
    • Microsoft Tag, 2011
    • Microsoft Tag, 2011
    • Where Do People Use Mobile Devices?
    • Compete.com’s Quarterly Smartphone Intelligence, 2010
    • WHY YOU NEED A MOBILE SITE
    • Compuware, "What Users Want from Mobile," 2011
    • Compuware, "What Users Want from Mobile," 2011
    • MOBILE SEARCHES HAVE GROWN BY 4X SINCE 2010Google’s GoMo Initiative, 2011
    • MOBILE WEB ISN’T GOING TO BE HUGE … IT ALREADY IS!
    •  77% of top companies’ sites take more than 5 seconds for initial load  79% of Google advertisers don’t have a mobile optimized siteCompuware, "What Users Want from Mobile," 2011
    • BUT, there’s a silver lining80% of mobile users would visit websites more frequently if they were quick-to-load and reliable iLocal Search research, 2011
    • PEOPLE ARE DOINGMORE STUFF ON MOBILEWEB…LIKE BUYINGDIAMONDS!
    • LINKSDON’TOPENAPPS!
    • YOU’RE ONLY AS STRONG AS YOUR WEAKEST LINK
    • WITH EVERY UNOPTIMIZED LINK, YOU RISKPERPETUATING A NEGATIVE IMPRESSION OF YOUR BRAND!
    • CONTACTS CALENDARMONETIZATION GPS GRAPHICS CAMERA ACCELEROMETER ADVANCED UI
    • Deloitte study, 2011
    • WHAT DO USERS PREFER? Research by Dan Zarrella, 2011 <http://danzarrella.com>
    • WHERE DO I START?
    • Google’s GoMo Initiative, 2011
    • CREATE PUBLISH GOVERN
    • LakelandCollege.ca
    • 7elevenkonablendcontest.ca
    • fiatcanada.com
    • kayak.com
    • childfund.org
    • Contact Us for aFREEConsultation!
    • Want to see Marqui inaction?Join us at any of ourlive product demos.First session beginstomorrow!
    • Q&ASagar Jani, Digital StrategistStation XSagar.Jani@stationx.coRichard Sharp, VP MarketingMarquiRichard.Sharp@marqui.com DM us on Twitter at www.twitter.com/Marqui_CMS or www.twitter.com/therealstationx