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Live Website Assessment

Live Website Assessment



Does your website turn visitors into leads, or does it turn them away? Your website can be the best tool you have to help your organization bring in leads and close more business in the New Year, but ...

Does your website turn visitors into leads, or does it turn them away? Your website can be the best tool you have to help your organization bring in leads and close more business in the New Year, but only if it is optimized effectively.

This webinar helps you learn how to increase your website conversion rates and improve your marketing ROI for 2011.

This web seminar covers:
• Marqui's approach to website optimization
• Live expert optimization of 3 selected attendees’ websites including: analysis of the websites’ usability, search engine visibility and calls-to-action



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    Live Website Assessment Live Website Assessment Presentation Transcript

    • Live Website Assessment:Learn how to optimize your website, get more leadsand close more business in 2011. January 20th, 2010 Presented by: Randa Codron
    • 5 things You want to know about this presentation…1. The presentation will be 45 minutes including Q & A2. You can send your questions to us via your GoToWebinar controls at any time during the presentation3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day5. We will send out a link to the recording and a PDF of the presentation slides after the presentation
    • 7 Steps to Optimizing your site in 2011Getting Traffic is Good…Getting Sales is Better1. Have clear, measurable objectives for your site2. Understand your audience and how they use the web3. Clean design focused on content4. Cover the on-page SEO basics to drive the right traffic to your website5. Create reasons for visitors to engage6. Keep the site evolving with fresh content7. Use Google Analytics to make strategic decisions
    • Live Assessment #1: Army and Navy AcademyFind at: armandnavyacademy.org1. To increase enrollment2. To garner donations3. To reach out to students, alumni, parents and prospects4. To share information about ANA’s courses, services and programs
    • Doesn’t clearly define brand Too much navigation Placement
    • Distracting navigationNon-essential information Too many calls-to-action
    • Live Assessment #2: Pacific Source Health PlansFind at: Pacificsource.com 1. To educate prospects about Pacific Source’s plans 2. To inform customers about their account information 3. To help customers and prospects find providers of pacific source health plans
    • Good customized in-site searchGood CTAs, but they All font is the same size, thisdon’t stand out is bad for usability
    • No XML or HTML sitemap.It’s a bad practice to have“coming soon” or “underconstruction” pages These types of CTAs are usually located in header or footer (usability standards)
    • Live Assessment #3: Advanced Data Systems CorpFind at: adsc.com1. To inform prospects about the importance of electronic health records2. To engage with target audience through demos, content and social media3. To generate leads online to help drive sales
    • Having logo under mainnavigation is a badpractice Nice big, eye-catching CTAs
    • Nice, easy-to-use form to convert Form draws users’ eyes to CTAs
    • Thank You!REGISTER to receive our blog posts via email TODAY andyou’ll be entered to receive a FREE SEO assessment. Follow our blog at http://www.marqui.com/blog Follow us on Twitter @Marqui_CMS Contact me! Randa Codron, Senior Web Marketing Consultant randa.codron@marqui.com 604.484.8547