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titleHow to Find Link Love:Learn how to develop an effective link building strategy todrive more traffic to your website. ...
5 things you want to know aboutthis presentation…1. The presentation will be 45 minutes including Q & A2. You can send you...
Why are Links a                  anyways?
A link is like a   for your website
They increase your website’s VISIBILITY
They help to bring   to your website
What does a                   look like?1. From a reputable website2. Relevant anchor text3. One-way vs. Reciprocal4. No “...
What does a                 link look like?1. Links from link farms2. New sites with few backlinks3. Networked websites
How can you get            for your site?1.   Social media sites2.   Link baiting3.   Directories4.   Content Syndication
Number of              bookmarksTweet breakdown
Linking toour posts intweets
What are the best                 strategies?1. Be controversial/provocative2. Have compelling offers / contests3. Ask que...
How can   get you links?
Search for “web marketing”
Search for “website design trends”
Embeds/views                  /sharesLinks/shares ofour content
Beware of common LINK BUILDING SCAMS1.   Link farms2.   Link exchange requests3.   Link building proposals/ outsourcing4. ...
Thank You!REGISTER       to receive our blog posts via email   TODAY   andyou’ll be entered to receive a   FREE   SEO asse...
Image Sources• http://www.flickr.com/photos/lynac/321100379/sizes/l/• http://www.flickr.com/photos/kleinerkuchen/342798654...
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How to Find Link Love

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Link building is a key component in a successful search engine optimization strategy, but it can also be one of the most misunderstood aspects. Do you know how to develop an effective link building strategy to drive more traffic to, and sales from, your website?

Published in: Technology, Design
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Transcript of "How to Find Link Love"

  1. 1. titleHow to Find Link Love:Learn how to develop an effective link building strategy todrive more traffic to your website. Presented by: Richard Sharp
  2. 2. 5 things you want to know aboutthis presentation…1. The presentation will be 45 minutes including Q & A2. You can send your questions to us via your GoToWebinar controls at any time during the presentation3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day5. We will send out a link to the recording and a PDF of the presentation slides after the presentation
  3. 3. Why are Links a anyways?
  4. 4. A link is like a for your website
  5. 5. They increase your website’s VISIBILITY
  6. 6. They help to bring to your website
  7. 7. What does a look like?1. From a reputable website2. Relevant anchor text3. One-way vs. Reciprocal4. No “nofollow” tags
  8. 8. What does a link look like?1. Links from link farms2. New sites with few backlinks3. Networked websites
  9. 9. How can you get for your site?1. Social media sites2. Link baiting3. Directories4. Content Syndication
  10. 10. Number of bookmarksTweet breakdown
  11. 11. Linking toour posts intweets
  12. 12. What are the best strategies?1. Be controversial/provocative2. Have compelling offers / contests3. Ask questions/ start debates4. Target specific communities
  13. 13. How can get you links?
  14. 14. Search for “web marketing”
  15. 15. Search for “website design trends”
  16. 16. Embeds/views /sharesLinks/shares ofour content
  17. 17. Beware of common LINK BUILDING SCAMS1. Link farms2. Link exchange requests3. Link building proposals/ outsourcing4. Link offers from low-reputation websites
  18. 18. Thank You!REGISTER to receive our blog posts via email TODAY andyou’ll be entered to receive a FREE SEO assessment. Follow our blog at http://www.marqui.com/blog Follow us on Twitter @Marqui_CMS Contact me! Richard Sharp, VP Marketing richard@marqui.com 604.484.8543
  19. 19. Image Sources• http://www.flickr.com/photos/lynac/321100379/sizes/l/• http://www.flickr.com/photos/kleinerkuchen/3427986548/sizes/o/• http://www.flickr.com/photos/cle0patra/3040705918/sizes/l/• http://www.flickr.com/photos/schrierc/4791774577/sizes/l/• http://www.flickr.com/photos/aimee_m/3303028263/sizes/l/• http://www.flickr.com/photos/dorron/238249259/sizes/l/• http://www.flickr.com/photos/texaseagle/2948039520/sizes/o/• http://www.flickr.com/photos/rachelfordjames/2393926826/sizes/l /• http://www.flickr.com/photos/rachelfordjames/2393926826/sizes/l /• http://www.flickr.com/photos/mattieb/160662863/sizes/l/• http://www.flickr.com/photos/10ch/3347658610/sizes/l/
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