Integrating Facebook Timeline into Your Digital Presence: Tips and Tools

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Is your business fully leveraging Facebook's new Timeline? It’s important to understand the ins-and-outs of the Timeline format, as it will have a significant impact on your brand, social presence and how prospects and customers interact with your company.

Join Dan Biggs, Digital Strategist at Station X, and Paul Doerfling, Product Manager at Marqui, as they provide a thorough tour of the new interface and the opportunities it presents for marketers.

This webinar will address:

• New features and methods of page administration
• Companies that have already used Timeline for lasting impact
• How to manage your Facebook presence as part of your integrated digital marketing strategy

Published in: Technology, Business
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Integrating Facebook Timeline into Your Digital Presence: Tips and Tools

  1. 1. Integrating FacebookTimeline into YourDigital Presence:Tips and Tools
  2. 2. • Click the button with the arrows to minimize your GoToWebinar controls.• Type your questions for us into the box at the bottom and press Send.
  3. 3. IntroductionIntegrated marketing agency at the Next Generation CMSintersection of art and science. software, combining web content management, email marketing andIntegrated offering including: multi-channel campaign management. • brand development • digital strategy All delivered in the cloud. • website redesign Over 200 customers in industries • social media including software and • advertising and technology, higher communications education, healthcare and sports and • analytics and optimization entertainment.
  4. 4. Introducing Dan BiggsDigital Strategist at Station XCommunicationsExpertise:• Web analytics• User experience• Information architectureClients:• Sleeman Breweries• Mercedes-Benz• 7-Eleven• Corix
  5. 5. Introducing Paul DoerflingProduct Manager at MarquiExpertise:• Product development• Product marketing• Product strategy• Market research and analysis
  6. 6. 1. Introduction2. Page Administration: New Features and Methods3. Companies Already Using Timeline to Its Full Capability4. Your Facebook Presence and Digital Marketing Strategy – Integration Tools4. Q+A
  7. 7. WHY DID FACEBOOK REDESIGN PAGES?• Organizations and people are represented in the same way• The focus is on curation and storytelling• Allowing equal space for companies and their customers to share stories
  8. 8. THE PASTProfilePhoto
  9. 9. THE PASTApps/Tabs
  10. 10. THE PASTPhotos
  11. 11. THE PAST Wall in vertical space
  12. 12. THE PAST Ads/Spo nsored
  13. 13. THE PRESENTCoverPhoto
  14. 14. THE PRESENTProfilePhoto
  15. 15. THE PRESENT AboutSection
  16. 16. THE PRESENT Apps Ribbon
  17. 17. THE PRESENT Timeline
  18. 18. WHAT’S NEW IN THE INTERFACE? Fan Posts
  19. 19. WHAT’S NEW IN THE INTERFACE?
  20. 20. WHAT’S NEW IN THE INTERFACE?
  21. 21. NO MORE LIKE-GATES
  22. 22. NO MORE LIKE-GATES
  23. 23. THE EVOLUTION OF APPSNavigati on
  24. 24. UPDATING CANVAS APPS TO THE NEW SIZES 810px Page Tab Options
  25. 25. PROFILE AND COVER IMAGES App Ribbon Thumbn ails
  26. 26. PROFILE AND COVER IMAGESBrandLogo
  27. 27. PAGE ADMINISTRATION: WHAT’S NEW? Notificati ons
  28. 28. PAGE ADMINISTRATION: WHAT’S NEW? Direct Messagin g
  29. 29. PAGE ADMINISTRATION: WHAT’S NEW? Insights
  30. 30. PAGE ADMINISTRATION: WHAT’S NEW? Likes
  31. 31. PAGE ADMINISTRATION: POSTING
  32. 32. PAGE ADMINISTRATION: POSTING
  33. 33. PAGE ADMINISTRATION: POSTING
  34. 34. PAGE ADMINISTRATION: POSTING
  35. 35. PAGE ADMINISTRATION: ASKING A QUESTION
  36. 36. PAGE ADMINISTRATION: POSTING A MILESTONE
  37. 37. PAGE ADMINISTRATION: HIGHLIGHTED STORIES BEFORE HIGHLIGHTING A POST
  38. 38. PAGE ADMINISTRATION: HIGHLIGHTED STORIES AFTER HIGHLIGHTING A POST
  39. 39. PAGE ADMINISTRATION: PINNED POSTS
  40. 40. PAGE ADMINISTRATION: PINNED POSTS
  41. 41. PAGE ADMINISTRATION: PINNED POSTS
  42. 42. INSIGHTS
  43. 43. INSIGHTS
  44. 44. PUBLIC PAGE STATS
  45. 45. COMPANIES USING TIMELINE WELL
  46. 46. COMPANIES USING TIMELINE WELL
  47. 47. COMPANIES USING TIMELINE WELL
  48. 48. COMPANIES USING TIMELINE WELL
  49. 49. WHAT’S NEXT?IF YOU HAVEN’T ALREADY DONE SO…• Find or reformat profile picture and cover photo• Vary the types of posts in your schedule• Plan on content that will stimulate conversation and sharing• Geotargeting facebook posts where possible
  50. 50. WHAT’S NEXT?• Focus on past and present• What’s to be highlighted?• What types of content to post when?• How often to update cover photo, thumbnails, pictures, profile
  51. 51. FACEBOOK TIMELINE AND YOUR DIGITAL STRATEGYHow can I use Marqui?• Store all your digital assets in a single system• Share content across platforms• Use the content approval system• Build custom applications for your ribbon• Update content to custom apps directly from Marqui• Use forms to generate leads and add data into your customer database
  52. 52. • Facebook Timeline has brought with it new opportunities for marketers.• Now, marketers have the ability to tell richer, more visual brand stories, with access to deeper insights and analytics.• Content planning is essential to taking full advantage of the new format, as it is highly focused on storytelling.• A Next-Gen CMS like Marqui can be the essential link between your Facebook Timeline presence and your overall digital marketing strategy, allowing you to: • Consolidate and share content across platforms • Build custom applications • Capture leads on your Facebook page
  53. 53. Want to see Marqui inaction?Join us for a live productdemo.Click the link in the GoToWebinar chatwindow to register.
  54. 54. Q&ADan Biggs, Digital StrategistStation XDan.Biggs@stationx.coPaul Doerfling, Product ManagerMarquiPaul.Doerfling@marqui.comFind us on Twitter at www.twitter.com/therealstationx

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