In the online world, understanding the wants and needs of your leads can be the difference between a sale and a lost opportunity and prioritizing leads based on those cues, can help your sales teams be more productive and effective.
Understanding which leads are hot can help you improve your sales team’s ROI and improve sales and marketing alignment, but do you know how to create a successful lead scoring strategy?
This webinar helps you learn:
• The rationale behind scoring and prioritizing leads
• The main benefits that lead scoring can have for your organization
• The basics of developing and implement a lead scoring strategy