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Your website is probably the most important piece of marketing material you have. Done well, a website can attract potential customers for your business more efficiently than any other tactic in the marketing mix. However, there is a big difference between getting traffic and getting clients.
Industry benchmark data shows that average website conversion rates are only about 4.4%. At this rate, optimizing your site for conversions is an essential business strategy. Unfortunately, many sites fall short by making simple mistakes which have a big impact on lead conversion.
This webinar will share practical ways to help you convert more web visitors into leads, including:
• 9 ways you can increase your website conversions
• How to reduce homepage bounce rates
• What tactics can turn first time visitors into prospective customers