075connecting workshop SocialMedia 25 mei 2011

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Marnix presentatie voor bedrijvendag 075connecting in Zaanstad. Workshop ICT, thema SocialMedia voor het bedrijf. …

Marnix presentatie voor bedrijvendag 075connecting in Zaanstad. Workshop ICT, thema SocialMedia voor het bedrijf.
Marnix werkt bij IBM en is verantwoordelijk voor marketing van "IBM Collaboration Solutions", onderdeel van IBM Software

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  • Engaged - A Social Business connects people to expertise. It connects individuals – whether customers, partners or employees – as networks of people to generate new sources of innovation, foster creativity, and establish greater reach and exposure to new business opportunities. It establishes a foundational level of trust across these business networks and thus a willingness to openly share information, developing a deeper sense of loyalty among customers and employees. It empowers these networks with the collaborative, gaming and analytical tools needed to engage each other and creatively solve business challenges. Transparent - A Social business is always learning and therefore believes that it should remove unnecessary boundaries between experts inside the company and experts in the marketplace to allow your people and culture to reflect your brand and your values. It embraces the tools and leadership models that support capturing knowledge and insight from many sources allowing it to quickly sense changes in customer mood, employee sentiment, or process efficiencies. It utilizes analytics and social connections inside and outside the company to solve business problems and capture new business opportunities. Nimble - A Social Business leverages these social networks to speed up business, gaining real-time insight to make quicker and better decisions. It gets information to customers and partners in new ways - faster. Supported by ubiquitous access on mobile devices, new ways of connecting and working together in the Cloud and on open platforms, a Social Business turns time and location from constraints into advantages. Business is free to occur when and where it delivers the greatest value, allowing the organization to adapt quickly to the changing marketplace.
  • Engaged - A Social Business connects people to expertise. It connects individuals – whether customers, partners or employees – as networks of people to generate new sources of innovation, foster creativity, and establish greater reach and exposure to new business opportunities. It establishes a foundational level of trust across these business networks and thus a willingness to openly share information, developing a deeper sense of loyalty among customers and employees. It empowers these networks with the collaborative, gaming and analytical tools needed to engage each other and creatively solve business challenges. Transparent - A Social business is always learning and therefore believes that it should remove unnecessary boundaries between experts inside the company and experts in the marketplace to allow your people and culture to reflect your brand and your values. It embraces the tools and leadership models that support capturing knowledge and insight from many sources allowing it to quickly sense changes in customer mood, employee sentiment, or process efficiencies. It utilizes analytics and social connections inside and outside the company to solve business problems and capture new business opportunities. Nimble - A Social Business leverages these social networks to speed up business, gaining real-time insight to make quicker and better decisions. It gets information to customers and partners in new ways - faster. Supported by ubiquitous access on mobile devices, new ways of connecting and working together in the Cloud and on open platforms, a Social Business turns time and location from constraints into advantages. Business is free to occur when and where it delivers the greatest value, allowing the organization to adapt quickly to the changing marketplace.
  • Engaged - A Social Business connects people to expertise. It connects individuals – whether customers, partners or employees – as networks of people to generate new sources of innovation, foster creativity, and establish greater reach and exposure to new business opportunities. It establishes a foundational level of trust across these business networks and thus a willingness to openly share information, developing a deeper sense of loyalty among customers and employees. It empowers these networks with the collaborative, gaming and analytical tools needed to engage each other and creatively solve business challenges. Transparent - A Social business is always learning and therefore believes that it should remove unnecessary boundaries between experts inside the company and experts in the marketplace to allow your people and culture to reflect your brand and your values. It embraces the tools and leadership models that support capturing knowledge and insight from many sources allowing it to quickly sense changes in customer mood, employee sentiment, or process efficiencies. It utilizes analytics and social connections inside and outside the company to solve business problems and capture new business opportunities. Nimble - A Social Business leverages these social networks to speed up business, gaining real-time insight to make quicker and better decisions. It gets information to customers and partners in new ways - faster. Supported by ubiquitous access on mobile devices, new ways of connecting and working together in the Cloud and on open platforms, a Social Business turns time and location from constraints into advantages. Business is free to occur when and where it delivers the greatest value, allowing the organization to adapt quickly to the changing marketplace.
  • Engaged - A Social Business connects people to expertise. It connects individuals – whether customers, partners or employees – as networks of people to generate new sources of innovation, foster creativity, and establish greater reach and exposure to new business opportunities. It establishes a foundational level of trust across these business networks and thus a willingness to openly share information, developing a deeper sense of loyalty among customers and employees. It empowers these networks with the collaborative, gaming and analytical tools needed to engage each other and creatively solve business challenges. Transparent - A Social business is always learning and therefore believes that it should remove unnecessary boundaries between experts inside the company and experts in the marketplace to allow your people and culture to reflect your brand and your values. It embraces the tools and leadership models that support capturing knowledge and insight from many sources allowing it to quickly sense changes in customer mood, employee sentiment, or process efficiencies. It utilizes analytics and social connections inside and outside the company to solve business problems and capture new business opportunities. Nimble - A Social Business leverages these social networks to speed up business, gaining real-time insight to make quicker and better decisions. It gets information to customers and partners in new ways - faster. Supported by ubiquitous access on mobile devices, new ways of connecting and working together in the Cloud and on open platforms, a Social Business turns time and location from constraints into advantages. Business is free to occur when and where it delivers the greatest value, allowing the organization to adapt quickly to the changing marketplace.

Transcript

  • 1. Social Media trends voor uw Bedrijf Zaanstad, 25 mei 2011
  • 2. Even sociaal zijn... Marnix Kemme Benelux marketing manager voor IBM Collaboration Solutions & Social Business Vind me bijvoorbeeld op...
  • 3. En even iets over waar ik werk : IBM
    • Grootste IT bedrijf ter wereld
      • Software
      • IT services
      • Information & Technology Consulting
      • Computer Systemen
    • ca. 400.000 werknemers
    • 200 landen
    • 7000 IBMers in BeNeLux
    • #1 wereldwijd in ´diversity´ (gelijke behandeling)
    • #3 ww ´groenste´ bedrijven
    • #1 ´Meest innovatieve bedrijf´
    • Meeste patenten ter wereld
    • 5 Nobelprijswinnaars komen voort uit eigen medewerkers
    • En.... IBM stimuleert actief het gebruik van social media binnen en buiten werktijd
  • 4. En bestaat al 100 jaar (1911 – 2011)
    • Uitvinder en patenthouder op het gebied van bijvoorbeeld... De streepjescode, supercomputer Watson, eerste massacomputer, de standaard PC, magnetische tape, gelijke behandeling van vrouwelijk personeel, computers/software voor 1e man op de maan, fractal theorie, de typmachine met het bolletje, de ponskaart, silicium-germanium chips, “groupware”, de Wereldhandelsorganisatie, doorbreken van de petaflop-grens, voorspelling van misdaadverspreiding, het eerste spreadsheetprogramma .... en vele duizenden meer. Kijk eens op www.ibm.com/ibm100
  • 5.
    • SM – wat is dat eigenlijk
    • Voor uw bedrijf
    • Binnen uw bedrijf
    Terug naar de agenda
  • 6. SM?
  • 7.
    • Leuk voor pubers en studenten ?
    • Leuk voor mijn oude moeder ?
    • Inbreuk op privacy ?
    • Gratis ?
    • Kost teveel tijd ?
    Social Media =
  • 8. Een paar cijfertjes en trends...
  • 9.
    • 80% van organisaties gebruikt SM voor werving, wv 95% via LinkedIn
    • Als Facebook (in NL samen met Hyves) al Google heeft verdrongen van de eerste plaats als meest-bezochte site… waarom adverteer je dan nog via Google?
    • Als jongeren al bijna geen mail meer lezen en ouderen een te volle mailbox hebben, waarom mail je dan nog naar klanten en prospects?
    Ook voor ons?
  • 10.
    • Mensen vertrouwen resellers meer dan fabrikanten
    • Mensen vertrouwen kennissen meer dan resellers/dealers.
    • Mensen vertrouwen meer op recensies dan op advertenties.
    • Mensen vertrouwen meer op recensies uit het eigen (vrienden)netwerk dan op anonieme recensies.
    Wie vertrouwt u?
  • 11. Waar beginnen?
  • 12. Gewoon beginnen
  • 13.
    • Begin met observeren, volgen, lezen
    • Dan reageren, toon je expertise aan, kunde trekt aandacht
    • Daarna initieren, uitbouwen
    • Oppassen met
      • ´Gratis´ tools die eigenaar worden van je gegevens (dropbox, yammer, facebook)
      • Interne informatie delen via publieke media
      • Autorisatie: is iedereen wel hij of zij die zegt dat ´ie is?
    • Over naar echte social business
    In stappen
  • 14. Échte social business??
  • 15. Een “Social Business” gebruikt de netwerken van mensen om waarde te creëren Betrokken In essentie zijn dit soort bedrijven: Transparant Lenig en Snel
  • 16. De organisatie verbindt mensen (klanten, partners personeel) om innovatie te stimuleren Betrokken?
  • 17. Door zinloze grenzen binnen en buiten de organisatie te verwijderen toon je aan wat de waarden van je bedrijf zijn Transparant?
  • 18. Lenig en snel? Dankzij deze sociale netwerken versnelt u uw bedrijf, vergroot u uw inzicht en verbetert u uw beslissingen
  • 19. Niet alleen via de publieke tools, maar door de juiste mix van publiek en privaat – voorbeeld: LotusLive™ (www.lotuslive.com)
  • 20. Get Social. Do Business. BEDANKT! [email_address] (disclaimer op volgende pagina :-))
  • 21.
    • Disclaimer
      • Deze presentatie is geen officiële IBM documentatie
      • De spreker die deze presentatie heeft gegeven spreekt op persoonlijke titel
      • De slides uit deze presentatie vormen een geheel met de mondelinge toelichting van de spreker en kunnen los daarvan tot een andere conclusie leiden
      • Aan deze presentatie kunnen geen rechten worden ontleend
      • Het staat de gebruiker van deze presentatie vrij om ideeën te ontlenen voor eigen gebruik. De genoemde merknamen en logo´s zijn echter geregistreerde handels- of merknamen van de respectievelijke ondernemingen c.q. eigendom van de respectievelijke ondernemingen.