Marketing Planning & ImplementationMonash University<br />Presented by Marli van Schalkwyk<br />21 April 2010<br />
“Hold yourself responsible for a higher standard than anybody expects of you.<br />Never make excuses.”<br />- Henry Ward ...
Background<br /> Completed Honours in Corporate Communication from the University of Johannesburg in 2005<br />Internship<...
Jenna Clifford Designs (Pty) Ltd<br /> Luxury Goods company specialising in<br />Jenna Clifford Fine Jewellery<br />Renais...
Marketing Implementation<br />
Jenna Clifford Marketing<br /> Marketing campaigns with soul – emulating luxury, style and glamour<br />Bold and daring de...
Marketing Planning<br />
Marketing Plan<br />Marketing Definitions<br />Skills<br />Communication<br />Verbal<br />Written<br />Non-verbal<br />Med...
 Event Management<br />Suppliers and  partners <br />Publicity<br /> Budgeting<br /> Analysis<br />Data<br />Financial<br ...
Career Tips <br />
 Passion and Purpose<br />Love, joy, fulfillmen<br /> Job vs. Career<br /> 45 hour week<br />Ethics<br />Personal branding...
Role Models & Mentors<br />IlseNiemann-Struweg<br />Jenna Clifford<br /> Balance<br /> Exercise, social<br />Traffic<br />...
Interview Tips<br />
 CV<br />Interview process<br /> Preparation<br />Punctuality<br />First impression<br /> Experience<br />Salary<br />
Studying Tips<br />
Preparation <br />
Life Tips<br />
 Read, read, read<br />Travel<br />Dream Big <br />					marli@jennaclifford.com<br />
Q & A<br />
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Monash university presentation 2010 marli

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Monash university presentation 2010 marli

  1. 1. Marketing Planning & ImplementationMonash University<br />Presented by Marli van Schalkwyk<br />21 April 2010<br />
  2. 2. “Hold yourself responsible for a higher standard than anybody expects of you.<br />Never make excuses.”<br />- Henry Ward Beecher - <br />
  3. 3. Background<br /> Completed Honours in Corporate Communication from the University of Johannesburg in 2005<br />Internship<br /> SAIL <br /> Jenna Clifford Designs (Pty) Ltd<br /> Career<br /> 2005 – 2007 : Jenna Clifford Marketing & Public Relations<br />2008 – present: Jenna Clifford Luxury Goods Manager<br />
  4. 4. Jenna Clifford Designs (Pty) Ltd<br /> Luxury Goods company specialising in<br />Jenna Clifford Fine Jewellery<br />Renaissance by Jenna Clifford<br />Jenna Clifford Heirloom Objet d’ Art<br />Crystellique by Jenna Clifford<br /> Designer creations of the finest quality with symbolic meaning<br />Relationships with clients – it’s all about how you make people feel<br />Offering a world class experience <br /> Proudly South African<br /> Boutiques in Gauteng <br />
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  10. 10. Marketing Implementation<br />
  11. 11. Jenna Clifford Marketing<br /> Marketing campaigns with soul – emulating luxury, style and glamour<br />Bold and daring designs, this is reflected in our campaigns<br />Brand essence protection <br />Aspirational and Inspirational brand<br />Marketing + Corporate Strategy = Integrated Marketing Approach<br />
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  17. 17. Marketing Planning<br />
  18. 18. Marketing Plan<br />Marketing Definitions<br />Skills<br />Communication<br />Verbal<br />Written<br />Non-verbal<br />Media Relationships<br />Computer programmes<br />Word, Excel, Outlook<br />Adobe, Coral Draw, Freehand<br />Online Research<br />Trends<br />Polls<br />Digital Marketing<br />Website<br />Mobisite<br />SEO’s<br />Electronic Newsletter<br />
  19. 19. Event Management<br />Suppliers and partners <br />Publicity<br /> Budgeting<br /> Analysis<br />Data<br />Financial<br />SWOT<br />Exco Reports<br />Sales strategies<br />Launches<br />Competitions<br />Promotions<br />Corporate Strategy<br />CSI<br />Corporate Governance<br /> Supplier sourcing<br />Printing<br />Graphic Design<br />Crisis Management<br />Brand Representative<br />Functions<br />Spokesperson<br />
  20. 20. Career Tips <br />
  21. 21. Passion and Purpose<br />Love, joy, fulfillmen<br /> Job vs. Career<br /> 45 hour week<br />Ethics<br />Personal branding<br /> Confidence<br />First impressions<br />Knowledge <br />Monash University<br />MBA, Masters<br />Skills<br />Courses<br />Delayed gratification<br />Start from the bottom up <br />No entitlement<br />Networking<br />The Office<br />Politics<br />Equality<br />
  22. 22. Role Models & Mentors<br />IlseNiemann-Struweg<br />Jenna Clifford<br /> Balance<br /> Exercise, social<br />Traffic<br />Benefits<br />Leave<br /> SARS <br />
  23. 23. Interview Tips<br />
  24. 24. CV<br />Interview process<br /> Preparation<br />Punctuality<br />First impression<br /> Experience<br />Salary<br />
  25. 25. Studying Tips<br />
  26. 26. Preparation <br />
  27. 27. Life Tips<br />
  28. 28. Read, read, read<br />Travel<br />Dream Big <br /> marli@jennaclifford.com<br />
  29. 29. Q & A<br />

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