Marelife NEWS April 2013

NASF PRE-CONFERENCE • March 6 • 2012
The
MareLife
News
Newsletter from Marelife • April • 2013
VIBRANT
THINKING!
THE WINNERS!
MARINE
VIDEO
EXTRA!
Theglobalkey
playerslive.
TheNASFMarineInnovationDayinBergenreleasedideasand
directionsforlongtermsolutions, andfeaturedactionsfor
sustainableexpansionofglobalaquaculturebasedfoodsupply.
The Marine Innovation Day in Bergen March 5, 2013, attracted an all time high audience with 210 delegates.
Photo: Gorm K. Gaare.
Paul van der Heyden, Jan Økern and Neil Robertson.
http://bit.ly/156hlvH
NASFMarine
Innovation
Day2013:
AllTimeHigh!

THE MARELIFE NEWS • APRIL • 20132
KEY PEOPLEDoersintheMareLifenetwork!
MareLife, the independent science-based
marine innovation network, has
reinforced its staff and put in operation
R&D projects initiated by experienced
working groups covering key areas in
marine innovation.
A strong and committed staff combined with
highly experienced people on our Board and
in core working groups, provides Marelife with
a solid foundation for moving forward, says
Marelife executive manager Øystein Lie.
Staff
The staff consists of Øystein Lie (Executive Manager), Carl Seip Hanevold
(Cermaq) (Working Chairperson), Jon Aulie (The Norwegian Seafood
Federation, Marine Ingredients), Paul J. Midtlyng (Aquamedic AS,
Aquaculture disease control),Sytse Ybema (Sustainovate, Ocean
Resources) and Erik Fedde Lopez, Fedde Consulting (Administrative
matters)
Our four working groups.
Marelife has four working groups in the core areas fisheries, aquaculture,
ingredients industry, commercialization. These working groups have been
initiating our R&D projects and strategic efforts like the Havlandet Norge
report and are chaired by the following people:
Fisheries: Lars Olav Lie (Liegruppen AS),
Aquaculture: Petter Arnesen (Marine Harvest ASA
Ingredients Industry: Jon Aulie (MARING Forum, the Norwegian Seafood
Federation, FHL)
Commercialization: Knut Traaseth (Norwegian Venture capital Association)
NASF Marine Innovation Day
Chair: Karl Almås, CEO SINTEF Fishery & Aquaculture
Moderator: Jostein Refsnes, COB Norlaks
Chair Vision Paper 2013 and Award Committee:
Kjell Maroni, R&D Director FHF
Board of directors
* Carl Seip Hanevold (Cermaq), Chairperon
* Live Haukvik Aker (Considium Consulting), deputy chairperon
* Kjetil Jakobsen, University of Oslo
* Odd Magne Rødseth, AquaGen
* Dag Knappskog, MSD Animal Health
* Ørjan Olsvik, University of Tromsø
* Torstein Steine, Norwegian University of Life Sciences, UMB
* Espen Rimstad, Norwegian School of Veterinary Science, NVH
* Kristine Naterstad, Nofima
* Jon Aulie, The Norwegian Seafood Federation (FHL) MARING
The Nomination Committee
Sissel Rogne, CEO, The Norwegian Biotechnology Advisory Board
(Committee chairperson)
Director General Arne Benjaminsen, Ministry of fisheries and coastal
affairs (FKD)
Geir Andreassen, CEO, The Norwegian Seafood Federation (FHL)
Far-reaching network
Marelife has grown its membership base from 17 founding members to
currently 48 members and has a strong international network. See the
member list here:
http://www.marelife.org/our-network/our-members.html
|ØysteinLie|JonAulie|ErikFeddeLopez|PaulJ.Midtlyng|SytseYbema|LarsOlavLie|PetterArnesen|KjellMaroni|LiveHaukvikAker|KjetilJacobsen|JosteinRefsnes
OddMagneRødseth|DagKnappskog|ØrjanOlsvik|TorsteinSteine|EspenRimstad|KristineNaterstad|ArneBenjaminsen|GeirAndersen|KnutTraaseth|SisselRogne|KarlAlmås
Carl Seip Hanevold

THE MARELIFE NEWS • APRIL • 2013 3
THE AQUA-
CULTURE
EXPLORERSTheeventwherenewfrontiers
arechallenged.
The NASF Marine Innovation Day gathered major stakehold-
ers and key players. Manufacturers, solution providers, fin-
ance, public sector and authorities, networkers, consumer
organizations, NGOs and the press arrived i Bergen to paint
the scenarios and point at tracks to follow and innovations
needed to sustainably expand global aquaculture many fold.
Leading ambassadors of the sector and serious engagement by
all delegates made this again a vibrant and successful event in
the spirit of shaping the future for the aquaculture sector. The
participation was all time high, over 200 delegates from most
corners of the planet made it by far the largest special session of
NASF. The way the delegates involved and engaged was a golden
gift to our common mission.
In her opening address, Christina Abildgaard Director RCN pointed
at the immense untapped potentials of the blue resources, and an-
nounced that the blue is a key emerging priority for the world eco-
nomy (quoting World Bank Group). She displayed convincing empiric
data on how state of the art R&D has paved the way for new innov-
ative breakthroughs for improved cost efficiency, productivity and
sustainability in global aquaculture.
The Marine Innovation Award winners from left: Paul van der Heyden on behalf of Hortimare BV: Integrated Aquaculture of
salmon and Kelp, Jan Økern CEO Oxysolutions AS: Radical new oxygenation technology, Neil Robertson European Commercial
ManagerNovartis Animal Health: Nucleic Acid Vaccine.
Photo: Thorvald Tande
Christina
Abildgaard,
The Research
Council of
Norway.
Photo: Gorm K.
Gaare.

LOOKING TO
THE NEW
MARKETSGeorgeChamberlain'stoptenlist
offutureexpansiongeographies
George Chamberlain, President GAA, stated in his opening
key-note speach that rising global demand for seafood, driv-
en mainly by a rapidly growing middle class in China and
other Asian nations, is putting new pressure on the aquacul-
ture industry to find sustainable ways to increase pro-
ductivity.
Hence, he also pointed at a clear trend: The global economy's
shifting "centre of gravity”. By 2030 well above 60% of World
middle class will live in Asia Pacific. The estimates of rising de-
mand, which far exceed earlier projections based solely on popu-
lation increases, indicate that seafood demand is likely to keep
rising for several decades.
Chamberlain displayed challenging statistics on the ratio
between projected seafood consumption growth versus projected
growth in aquaculture supply to 2030 and with this knowledge of
rapidly increasing seafood demand, aquaculture producers are seek-
ing improved technologies to sustainably produce more seafood with
fewer resources.
Mr Chamberlain listed in his opinion the major challenges con-
straining aquaculture growth as the following: disease management,
feed supplies, environmental issues, investment capital, and market
acceptance. His talk substantiated in more details the major com-
ponents among these constraints and on the science and technology
part he stated that genetics represented a major driver for enhanced
productivity. He went through the main measures for contemporary
George Chamerlain, Global
Aquaculture Alliance.

aquaculture (genetic enhancements, optimized feeding regimes, dis-
ease control, managements and infrastructure) by major shrimp and
tropical finfish species (tilapias, pangasius etc), reviewing also briefly
the pioneering shrimp farming tech, disease research and commer-
cialization carried out by Dr Fujinaga and Dr Liao.
George Chamberlain projected very interesting top 10 potential
expansion geographies (Brazil, Russia, US, Australia, DR Congo, India,
Sudan, Argentina, Bolivia and Mozambique), pointed at the still volat-
ile market dynamics to be expected, the still low level consolidated
sector, the versatile capital investments structures and last but not
least the critical factors of market acceptance with the market as the
main driver for certification needs.
His final highlights on aquaculture opportunities were: rising
middle class Asia Pacific as demand driver, major constraints to over-
come: environments, feed, disease, finance and market, and that in-
creased common effort into innovation is needed to address and to
tap. He welcomed the audience to GOAL XIII, October 7-10, Paris.
VIDEOS: Check out the Marine
Innovation Day video channel,
featuring key players in the
global biomarine sector
outlining the challenges and opportunities
for global aquaculture!
https://vimeo.com/channels/487086
Hanne Benjaminsen,
Cape Fish.

GREEN
VISIONS
FROM GREECEAboutdevelopingmethodsof
evaluatingandminimizingthe
environmentalfootprint.
Dr Lara Barazi-Yeroulanos, CEO Kefalonia Fisheries, focused
on the Mediterranean aquaculture sector, which has experi-
enced dynamic growth over the past 30 years. Compared to
global aquaculture production, it is still far from reaching its
potential.
The same elements that contributed to the dynamic growth of
this sub-sector of European aquaculture will continue to drive its
growth in the next 20 years: The recognized health benefits of
fish together with the positive image of the Mediterranean diet
and the produce from the region, the oceanographic, climatic and
geomorphological characteristics of the region.
In order to make the industry more competitive and viable, re-
search into species diversification, genetics, disease prevention and
management and improvement of feed quality, efficiency and sus-
tainability must be encouraged. None of this, however, can happen if
the industry does not pass into a more mature phase where profes-
sionalizing the industry with better management, better data and
most importantly planning will help smooth out the volatility that
has largely hampered its development so far.
Promoting long-term vision, planning and management skills re-
quired to compete in the more mature phase the industry is in now is
essential. This means developing science-based methods of evaluat-
ing our environmental footprint, developing innovative means of
minimizing it, and adapting in a competitive manner to the chal-
lenges of climate change.
Barazi addressed extensively major future challenges and fea-
tured fascinating out of the box future visions and self sustaining
concepts to adapt to these major existential issues: water and en-
ergy supply, feed bottle necks, climate change. Indeed inspirational
inputs to the Vision Paper.
Lara Barazi-Yeroulanos, Kefalonia Fisheries
and Pierre Erwes, BioMarine.
MAGAZINE: Read the interview
with Lara Barazi-Yeroulanos in
Blue Frontier Magazine!
http://bit.ly/Zl27vx

ALGAE
FUTUREAboutnewfattyacidssources
andimprovemetsinfishdiseases
control
Odd Magne Rødseth, CEO Aqua Gen AS, stated the fact that
aquaculture continues to be the fastest growing animal
food production sector on the planet, with an average annu-
al growth rate close to six percent the last decade, outpa-
cing the global population growth.
In 2010 people consumed about 60 million tonnes fish, crusta-
ceans and mussels from aquaculture with the Asia-Pacific as the
major aquaculture region. Atlantic salmon and rainbow trout are
the main fish species produced in cold water regions, and the pro-
duction reached 2.5 million tonnes in 2010, representing around
six percent of the global farmed fish production.
The farming of cold water carnivores, representing a high trophic
level of marine organisms, is dependent upon capture fisheries for
the supply of their major dietary source of protein and lipids. Farmed
salmon and trout are among the largest consumer of fishmeal and
fish oil in the world. There is still strong evidence that current pro-
duction is sustainable, but it will be increasingly difficult for aquacul-
ture to exploit a larger share of the total fish meal and fish oil
supplies.
Intensive research programmes have therefore been initiated to
find alternatives to fish oils. The most promising efforts include pro-
duction of long-chain omega-3 fatty acids by yeast fermentation, ex-
traction from algal sources or genetic modification of oilseed crops.
Production losses in general and infectious diseases in particular
continue to constrain aquaculture sustainability.
In response, scientists and industry have developed new techno-
logies and improved management strategies based on better under-
standing of the genetic and physiological basis of immunity and
disease resistance. In the post genomic era there will be a better
understanding of the host-pathogens interactions that can be ex-
ploited to develop new tools to improve the way in which fish dis-
eases can be controlled.
VIDEO: Bergen aims at becoming a
seafood innovation innovation center.
https://vimeo.com/61175951
Tanja Hoel,
Fiskeriforum Vest.
Odd Magne Rødseth, Aqua Gen.

LAND & WATERThemainchallengesseenfrom
FAO
Doris Soto, FAO Fisheries & Aquaculture Departement, gave
a plenary keynote as an introductory prelude to the Think
Tank.
She did sum up and outline her talk on the following major topics:
FAO FI efforts to advance the global aquaculture agenda, the EAA
and its relevance to open aquaculture horizons and the process to
aquaculture zoning and site selection within the EAA.
She listed the main challenges as the following:
*Land and water availability
*Cost and energy efficient productivity
*Ecosystem impacts
Concerning feeds, Doris Soto's list contained: Fishmeal, Fish Oil
and other ingredients, Biosecurity and health, Conducive policy,
Technology and knowledge, Finance and investment, Improve
equity and social impact, Diversify the sector, External forcing
factors (e.g. climate change). She also listed FAOs efforts to pro-
mote a global aquaculture agenda:
- Promoting aquaculture governance and compliance with the
CCRF, Assisting member countries into policy and planning of the sec-
tor, Producing certification guidelines and compliance assessment to
promote the sector and consumer confidence, Production and dis-
semination of investment tools for small farmers, Better feeds and
feeding, Better management practices, Biosecurity, Technological im-
provement, Genetic improvement, Promoting the ecosystem ap-
proach to aquaculture.
Furthermore she presented the aquaculture spatial planning
within the EAA as the following: The spatial planning of aquaculture,
be it the zoning, or the location of specific sites can use the EAA
framework considering the social, economic/productive, environ-
mental and governance elements.
VIDEO: - I want to bring the
Norwegian Cod to China, says
Mr. Tjoen Kong Lim, Lim Shrimp
Organization. Whatch the video!
Rita Westwik (left) and Tjoen Kong Lim.

These factors are considered “elements” of the carrying capacity
to sustain aquaculture in a specific area or water body, FAO has been
developing tools and guidelines for aquaculture zoning and site se-
lection.
Doris Soto finalized with FAO's future efforts on these top-
ics: - We are developing a tool box for EAA implementation containing
training for policy makers, managers and extensionists on the EAA
steps and tools as well as testing and training on the guidelines for
aquaculture zoning and site selection within the EAA.
Full presentations of all keynotes can be downloaded here:
http://bit.ly/11ZfhCD
THINKING
VISIONSThenewmanualtoshapethe
future
Two main new components were introduced and exercised
on the Marine Innovation Day with the think tanks and
work on a vision paper.
Seven categories of specialized sessions were run in parallel,
chaired by experienced experts in the field. Ahead of the confer-
ence the chairs produced one page memos for each field embra-
cing main issues upon which to guide the workshop sessions.
Intense discussions took place during the brief and hectic parallel
sessions and the chairs summarised and presented their synthesis
during the subsequent plenary.
· From the Think Tank (TT) “race for space” one clear message
was sent that we need major innovations to find and agree on the
utilization of optimal sites for long-term efficient aquaculture pro-
duction, where are the “super-sites” and how can they be utilized in
a sustainable manner.
· In TT “science &technology” the question about species was
debated, landing at 5 groups most probable to be the major contrib-
utors to growth (salmonids, cyprinids, catfish, bass/bream and
shrimps). To really contribute to food production the group focused
on production time, innovations are needed to cut the time from egg
to market by 50 percent.
· TT “brains, money &dialogue” focused in on the need for the
aquaculture industry to innovate to be the most attractive know-
ledge-based industry globally, the most talented young people in the
world should prefer the aquaculture industry.
· Related to this the TT “engineering & gear solutions” dis-
cussed innovations for intelligent technology – the need for techno-
logy which work perfect independent of human operating mistakes.
· In “human health & seafood” the importance of seafood as
healthy food was addresses, and the need for major innovations util-
izing completely new feed raw material sources.
· This was echoed in TT ”existing & new bio resources” ad-
dressing the need to innovate and develop fully integrated systems
for balanced, ecosystem based harvesting and total utilization of all
the catch.
· From TT “market innovation” the concept of a Total Brand
Management Approach together with a strengthened market orient-
ation among the players came out as essential for further develop-
ment and value creation.
VIDEO: The think tank
experience

VISIONS
IN PARISFocusontheneedformajorin-
novativesolutions
Based on a mandate formed in interaction with the Marine
Innovation Day chair, Karl Almås, an international work
group chaired by Kjell Maroni is in progress aiming at devel-
oping a vision paper focusing on major innovative solutions
or breakthroughs needed to expand global aquaculture sig-
nificantly.
The group collected substantial inspiration and inputs from the
MID, starting with the keynotes and followed up by Think Tanks
and Innovative cases.
The essence of the VP is not yet revealed, but it is obvious that
important components of the carbon foot print of the sector will be
addressed in a comprehensive way, including issues like sustainable
feed supply (e.g: aquafeed 100% based on raw materials not used
for human food and sustainable exploitation of marine resources),
considerably enhanced predictability in the farming phase (e.g. new
powerful disease control systems and accompanying regimes to
manage environmental and wild stock impacts) in addition to neces-
sary focus on recruitment of human capital, communication and mar-
ket innovation.
The likely road map of the vision paper is expected that the re-
port will be launched at GOAL XIII Conference, October 7-10, Paris.
NASF Marine Innovation Day Presentations, Photo collections and
case portfolio can be viewed at:
http://www.marelife.org
Professor Karin Pittman,
University of Bergen,
presenting her innovative
case Mucus Metrics.
The NASF Marine Innovation Day organizer prof. Øystein Lie (left),manager MareLife, acknowledging the
conference moderator Jostein Refsnes (right), COB Norlaks, and Vision Paper leader Kjell Maroni, R&D
Director FHF, for a great job at the conference. Photo: Gorm K. Gaare.

THE WINNERSStrongcompetitionbetween17
casesofinnovation
Solutions: To highlight potential innovative and powerful
solutions the MID launched an Innovation Award. 17 cases
were submitted and evaluated by the jury (see box), ending
up with 3 awards in the following categories:
BestInvention
This category cover «longs shots», cases with signi-
ficant commercial potential in the long run if success
even if not yet “in business”. The award winner in
this category is OxySolutions. OxySolutions has de-
veloped and patented a radical new method for oxy-
genation of water. The technology can increase the amount of
oxygen in water up to 1000% in normal room conditions (temper-
ature and pressure). This new totally bubble-free oxygenation
solution makes it possible to oxygenate large tanks or RAS facilit-
ies to the desired level dependent on fish type. This enhances
food uptake, fish health and growth.
BestSolution
Covering smart solutions. The award winner here is
Hortimare for their system to produce kelp is a valu-
able source of marine proteins, rich in essential
amino acids to be used in fish feed. Kelps can be cul-
tivated in the neighborhood of fish farms and use
the valuable nutrients coming from them, bio-remediating the sea
at the same time. This results in a more stable ecosystem and less
pressure on worldwide fish catches for fish meal.
BestInnovation
This category is covering cases more related to
total system innovation, i.e. the innovation is more
about connecting different known innovations. The
award winner was Novartis Animal Health for
their work on nucleic acid vaccine (NAV) technology
for fish. This is a novel biomedical technology offering distinct ad-
vantages over conventional immunization or chemotherapy.
Case portfolio can be viewed here:
http://bit.ly/WGWEnk
Jørgen J. Lund, CEO North Atlantic
Seafood Conference (left)
and Jon Hindar, CEO Cermaq.

THE MARELIFE NEWS - NEWSLETTER TO MARELIFE MEMBERS
EDITOR-IN-CHIEF: Øystein Lie | oystein.lie@marelife.org
PRODUCED BY: Oslo Business Memo | post@oslobusinessmemo.no
·MareLife is an independent, international science-based marine innovation
network organized on a membership basis. All three major industrial bio marine
fields are part of the network: aquaculture, fisheries and marine byproducts
·MareLife is a true cross sector network, embracing leading international
players and trend setters from industry, finance, public and private investors,
universities and a range of science and technology organizations.
Join the network!
WWW.MARELIFE.ORG
Erik Lopez Fedde Jon Aulie Carl Seip Hanevold Øystein Lie

Marelife NEWS April 2013

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