The authors and designers Marlene Holm and Olof Nordström, have developed a product concept based on the former kitchen mixer Electrolux N15, that fills the gap in the product segment that is referred to as ’Urban Compact Living’, in which there is currently no equivalent product offered.
The focus has been on understanding the market segment and defining the target customer in order to conduct multiple user tests and observations to design a product with high usability and user satisfaction.
Two stand mixers of the wall mounted model Electrolux N15, with all the attachments and manuals, was purchased and forms the base for making the practical tests and studies.
Much of the work consists of usability analyzes in order to understand what users want, both what they consciously seek but also implicit needs; what they do not yet know that they want. User studies are conducted where users are observed and the product’s usability is analyzed with the help of a CW, -Cognitive Walkthrough and a PHEA, -Predicted Human Error Analysis test.
Electrolux's design dna is analyzed to create a product that exudes their visual brand identity and meet the customer expectations. The idea generation is an iterative process where creative tools such as brainstorming, exploratory sketching and clay modelling are used to create the concept, its features and final design. To further develop and visualize, the concept is 3D-modeled in CAD software and finally rendered into photo realistic images. A full scale prototype is made using a 3D printer to evaluate the shape and the size.
The result is an innovative, user friendly and time saving stand mixer that inspires people with an urban lifestyle and a compact living to a true and wholesome cooking experience.
This is a 30 credit Master Thesis for the MSc Industrial Design Engineer program.