DialogMuseum
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DialogMuseum

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DialogMuseum DialogMuseum Presentation Transcript

  • DialogMuseum Frankfurt on it´s way to Social Media Social Media
  • DialogMuseum Frankfurt on it´s way to Social Media
    • Visitor Surveys show, that„Word of Mouth“ is the strongest promotion tool
    • Social Media is professionalising of „Word of mouth“
    • Consequently DialogMuseum Frankfurt takes one step further into the visitors direction
    • Plus: Communication is one of our main goals - Social Media is communinication with our visitors
  • DialogMuseum Frankfurt on it´s way to Social Media
    • Social Media lives through daily contact
    • Consequently you have to have a possibility to act on a daily basis in the web
    • Our first step into Social Media was to relaunch the website
    • The new website is easy to load - theoretically every staff member could contribute content
  • DialogMuseum Frankfurt on it´s way to Social Media Old Site - Coverpage One Click away from the latest content - SEO-enemy
  • DialogMuseum Frankfurt on it´s way to Social Media Old Site - Homepage Static Homepage - never changing - SEO-enemy The only place to react inhouse to latest content!
  • DialogMuseum Frankfurt on it´s way to Social Media New Site - Coverpage Topical Homepage - ever changing - everything on one click - SEO-friendly Changing slider with changing content Everything the visitor needs to know on first klick Up-to-date content changing on a weekly basis Direct link to Social Media Platforms
  • DialogMuseum Frankfurt on it´s way to Social Media
    • Next step will be launches on Social Media Platforms
    • Starting with Facebook & Twitter
    • Integrating Social Media into the Exibition space
    • Integrating a Social Business Strategy
  • DialogMuseum Frankfurt on it´s way to Social Media Inactice Accounts - already great response
  • DialogMuseum is looking forward to a new way to meet its visitors! Thank You!