DialogMuseum

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DialogMuseum

  1. 1. DialogMuseum Frankfurt on it´s way to Social Media Social Media
  2. 2. DialogMuseum Frankfurt on it´s way to Social Media <ul><li>Visitor Surveys show, that„Word of Mouth“ is the strongest promotion tool </li></ul><ul><li>Social Media is professionalising of „Word of mouth“ </li></ul><ul><li>Consequently DialogMuseum Frankfurt takes one step further into the visitors direction </li></ul><ul><li>Plus: Communication is one of our main goals - Social Media is communinication with our visitors </li></ul>
  3. 3. DialogMuseum Frankfurt on it´s way to Social Media <ul><li>Social Media lives through daily contact </li></ul><ul><li>Consequently you have to have a possibility to act on a daily basis in the web </li></ul><ul><li>Our first step into Social Media was to relaunch the website </li></ul><ul><li>The new website is easy to load - theoretically every staff member could contribute content </li></ul>
  4. 4. DialogMuseum Frankfurt on it´s way to Social Media Old Site - Coverpage One Click away from the latest content - SEO-enemy
  5. 5. DialogMuseum Frankfurt on it´s way to Social Media Old Site - Homepage Static Homepage - never changing - SEO-enemy The only place to react inhouse to latest content!
  6. 6. DialogMuseum Frankfurt on it´s way to Social Media New Site - Coverpage Topical Homepage - ever changing - everything on one click - SEO-friendly Changing slider with changing content Everything the visitor needs to know on first klick Up-to-date content changing on a weekly basis Direct link to Social Media Platforms
  7. 7. DialogMuseum Frankfurt on it´s way to Social Media <ul><li>Next step will be launches on Social Media Platforms </li></ul><ul><li>Starting with Facebook & Twitter </li></ul><ul><li>Integrating Social Media into the Exibition space </li></ul><ul><li>Integrating a Social Business Strategy </li></ul>
  8. 8. DialogMuseum Frankfurt on it´s way to Social Media Inactice Accounts - already great response
  9. 9. DialogMuseum is looking forward to a new way to meet its visitors! Thank You!

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