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Jedi Mind Tricks for Social Media
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Jedi Mind Tricks for Social Media

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Help your clients embrace the risks and opportunities of implementing social media.

Help your clients embrace the risks and opportunities of implementing social media.

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  • 1. Help your clients embrace the risks and opportunities of implementing social media
  • 2.  How to implement social media in a hostile or challenging environment  The psychology behind resistance  Strategies that have worked Mind tricks you will learn
  • 3. Me • Mark Farmer • markfarmer64@hotmail.com • @Markus64  webness.biz  acaweb.ca  wittyandvibrant.com
  • 4. Pedigree  Earth Day Canada  ebooster  TransCanada Pipelines  IBM Global Services  RMOC
  • 5. Organizations  SNCR  Humber College  Social Media Club
  • 6. My thing  I bridge the worlds of traditional & electronic communications
  • 7. Gurus  I see two kinds of talks... ...ALL THE TIME! % VS.
  • 8. Conferences Less More this[a]=this[a+b];for(;a<this.length-1;++a)delete this[a];this.length- =b}for(a=0;a<e;++a)this[c+a]=arguments[2+a];return f});(function(){var a=[],b=Msn.Async.GetObj,c=0;this.DomComplete=func tion(){return c};this.Add=function(e,d,f,g){var c;if(g&&(c=b(e)))c.bind(d,f);else a.push({bind:e,sel:d,args:f})};function d(g){if(g)c=g;var f,d,e=0;while(d=a[e]){d=a[e];f=b(d.bind);if(f){f.bind(d.sel ,d.args);a.splice(e,1)}else++e}}this.Bind=d;Msn.Async. AddDoneEvent(function()
  • 9. Age barriers?  Pre-1945  1945  1965  1985 Skeptical / Threatened Lack of understanding / Lower comfort level Little intuitive understanding of social media. Significant barriers to entry Understand of social media, but very specific, targeted adoption High adoption rate of social media. ‘Grew up’ with it. A primary means of interaction with information, friends & colleagues
  • 10. Gatekeeper profile?  Conservative  Skepticism  Often intimidated by technology  Don’t always understand the medium, its uses & limitations  People are often threatened by what they don’t understand  What is their frame of reference?
  • 11. Case #1: stealth blog
  • 12. Newsletter
  • 13. “Landing pages”
  • 14. Wordpress in a site wrapper
  • 15. Case #2: webinars
  • 16. Webinars =? Podcasting
  • 17. General guidelines  Little words  Other words  Introduce industry-specific terms at the right time / gradually  Understand how an organization changes – what is its change complexion?
  • 18. Case studies  Create the opportunity and the medium will follow.  Business doesn’t hang its hat on delivery - it hangs it hat on results. sncr.org
  • 19. Resources
  • 20. Thank you