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Jedi Mind Tricks for Social Media

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Help your clients embrace the risks and opportunities of implementing social media.

Help your clients embrace the risks and opportunities of implementing social media.

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  • 1. Help your clients embrace the risks and
    opportunities of implementing social media
    JEDI MIND TRICKS
  • 2. How to implement social media in a hostile or challenging environment
    The psychology behind resistance
    Strategies that have worked
    Mind tricks you will learn
  • 3. Me
    • Mark Farmer
    • 4. markfarmer64@hotmail.com
    • 5. @Markus64
    webness.biz
    acaweb.ca
    wittyandvibrant.com
  • 6. Pedigree
    Earth Day Canada
    ebooster
    TransCanada Pipelines
    IBM Global Services
    RMOC
  • 7. Organizations
    SNCR
    Humber College
    Social Media Club
  • 8. My thing
    I bridge the worlds of traditional & electronic communications
  • 9. Gurus
    I see two kinds of talks... ...ALL THE TIME!
    %
    VS.
  • 10. Conferences
    Less
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    More
  • 11. Age barriers?
    Pre-1945
    1945
    1965
    1985
    Little intuitive understanding of social media. Significant barriers to entry
    Skeptical / ThreatenedLack of understanding / Lower comfort level
    Understand of social media, but very specific, targeted adoption
    High adoption rate of social media. ‘Grew up’ with it. A primary means of interaction with information, friends & colleagues
  • 12. Gatekeeper profile?
    Conservative
    Skepticism
    Often intimidated by technology
    Don’t always understand the medium, its uses & limitations
    People are often threatened by what they don’t understand
    What is their frame of reference?
  • 13. Case #1: stealth blog
  • 14. Newsletter
  • 15. “Landing pages”
  • 16. Wordpress in a site wrapper
  • 17. Case #2: webinars
  • 18. Webinars =?
    Podcasting
  • 19. General guidelines
    Little words
    Other words
    Introduce industry-specific terms at the right time / gradually
    Understand how an organization changes – what is its change complexion?
  • 20. Case studies
    sncr.org
    Create the opportunity and the medium will follow.
    Business doesn’t hang its hat on delivery - it hangs it hat on results.
  • 21. Resources
  • 22. Thank you