Help your clients embrace the risks and
opportunities of implementing social media
 How to implement social media in a
hostile or challenging environment
 The psychology behind resistance
 Strategies th...
Me
• Mark Farmer
• markfarmer64@hotmail.com
• @Markus64
 webness.biz
 acaweb.ca
 wittyandvibrant.com
Pedigree
 Earth Day Canada
 ebooster
 TransCanada Pipelines
 IBM Global Services
 RMOC
Organizations
 SNCR
 Humber College
 Social Media Club
My thing
 I bridge the worlds of traditional &
electronic communications
Gurus
 I see two kinds of talks...
...ALL THE TIME!
% VS.
Conferences
Less
More
this[a]=this[a+b];for(;a<this.length-1;++a)delete
this[a];this.length-
=b}for(a=0;a<e;++a)this[c+a]=...
Age barriers?
 Pre-1945
 1945
 1965
 1985
Skeptical / Threatened
Lack of understanding / Lower comfort level
Little in...
Gatekeeper profile?
 Conservative
 Skepticism
 Often intimidated by technology
 Don’t always understand the
medium, it...
Case #1: stealth blog
Newsletter
“Landing pages”
Wordpress in a site wrapper
Case #2: webinars
Webinars =?
Podcasting
General guidelines
 Little words
 Other words
 Introduce industry-specific terms at the
right time / gradually
 Unders...
Case studies
 Create the opportunity and the medium
will follow.
 Business doesn’t hang its hat on
delivery - it hangs i...
Resources
Thank you
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Jedi Mind Tricks for Social Media

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Help your clients embrace the risks and opportunities of implementing social media.

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Jedi Mind Tricks for Social Media

  1. 1. Help your clients embrace the risks and opportunities of implementing social media
  2. 2.  How to implement social media in a hostile or challenging environment  The psychology behind resistance  Strategies that have worked Mind tricks you will learn
  3. 3. Me • Mark Farmer • markfarmer64@hotmail.com • @Markus64  webness.biz  acaweb.ca  wittyandvibrant.com
  4. 4. Pedigree  Earth Day Canada  ebooster  TransCanada Pipelines  IBM Global Services  RMOC
  5. 5. Organizations  SNCR  Humber College  Social Media Club
  6. 6. My thing  I bridge the worlds of traditional & electronic communications
  7. 7. Gurus  I see two kinds of talks... ...ALL THE TIME! % VS.
  8. 8. Conferences Less More this[a]=this[a+b];for(;a<this.length-1;++a)delete this[a];this.length- =b}for(a=0;a<e;++a)this[c+a]=arguments[2+a];return f});(function(){var a=[],b=Msn.Async.GetObj,c=0;this.DomComplete=func tion(){return c};this.Add=function(e,d,f,g){var c;if(g&&(c=b(e)))c.bind(d,f);else a.push({bind:e,sel:d,args:f})};function d(g){if(g)c=g;var f,d,e=0;while(d=a[e]){d=a[e];f=b(d.bind);if(f){f.bind(d.sel ,d.args);a.splice(e,1)}else++e}}this.Bind=d;Msn.Async. AddDoneEvent(function()
  9. 9. Age barriers?  Pre-1945  1945  1965  1985 Skeptical / Threatened Lack of understanding / Lower comfort level Little intuitive understanding of social media. Significant barriers to entry Understand of social media, but very specific, targeted adoption High adoption rate of social media. ‘Grew up’ with it. A primary means of interaction with information, friends & colleagues
  10. 10. Gatekeeper profile?  Conservative  Skepticism  Often intimidated by technology  Don’t always understand the medium, its uses & limitations  People are often threatened by what they don’t understand  What is their frame of reference?
  11. 11. Case #1: stealth blog
  12. 12. Newsletter
  13. 13. “Landing pages”
  14. 14. Wordpress in a site wrapper
  15. 15. Case #2: webinars
  16. 16. Webinars =? Podcasting
  17. 17. General guidelines  Little words  Other words  Introduce industry-specific terms at the right time / gradually  Understand how an organization changes – what is its change complexion?
  18. 18. Case studies  Create the opportunity and the medium will follow.  Business doesn’t hang its hat on delivery - it hangs it hat on results. sncr.org
  19. 19. Resources
  20. 20. Thank you
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