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Creative Social Media
Experiments
Mark Farmer
Social Media and Digital Communication Strategies
for Canada's Public Sector...
Beware

(Actually probably a very nice man)
Likewise
Poobah - avoid
Guru
Finally - answers!
Not the answer we were looking for
Not your modus operandi
The secret formula:
1.
2.
3.
4.

Try something.
If it works, do more of it.
If it doesn’t, do less of it.
Rinse, repeat.
Rapid experimentation
...and we’re back to the guru.

(Again, probably a very nice man)
Remember me?
1.
2.
3.
4.

Try something.
If it works, do more of it.
If it doesn’t, do less of it.
Rinse, repeat.
Example 1
My Alberta home
Tragedy

Me. In field.
Mosquito (shown to scale)
Tech
Example 2
The experiment
Example 3
Not options
Check them out
Native dashboards
Paid platform-specific
Freemium
Multi-platform paid
Reading material
Define results
Tangible?

•
•
•
•

Shortened links in your promotions and campaigns.
Special offers promoted online.
30-da...
My Time
...and share.
Culture shift

(I couldn’t find an image that exemplified culture shift)
Culture shift
Advocates & ambassadors
Champion
Problem
Google[x]
Teamwork
Guidelines
Training & Support
Sandbox?
Celebrate
Mgmt
Pablo says….
Failure
Where are we?

?
Where are we?

agility
Last words
Thank you

•
•
•
•

markfarmer164@hotmail.com
twitter.com/markus64
webheresies.com
linkedin.com/in/markfarmer64
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Social Media Experiments - Infonex Conference 2014

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How to get your organization to embrace social media experiments: getting buy-in, building a team, rapid experimentation, handling risk, making the case to management and more.

Full presentation: http://www.scribd.com/doc/209163326/Social-Media-Experiments-Infonex-Conference-2014

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Transcript of "Social Media Experiments - Infonex Conference 2014"

  1. 1. Creative Social Media Experiments Mark Farmer Social Media and Digital Communication Strategies for Canada's Public Sector Feb 25, 2014
  2. 2. Beware (Actually probably a very nice man)
  3. 3. Likewise
  4. 4. Poobah - avoid
  5. 5. Guru
  6. 6. Finally - answers!
  7. 7. Not the answer we were looking for
  8. 8. Not your modus operandi
  9. 9. The secret formula: 1. 2. 3. 4. Try something. If it works, do more of it. If it doesn’t, do less of it. Rinse, repeat.
  10. 10. Rapid experimentation
  11. 11. ...and we’re back to the guru. (Again, probably a very nice man)
  12. 12. Remember me? 1. 2. 3. 4. Try something. If it works, do more of it. If it doesn’t, do less of it. Rinse, repeat.
  13. 13. Example 1
  14. 14. My Alberta home
  15. 15. Tragedy Me. In field. Mosquito (shown to scale)
  16. 16. Tech
  17. 17. Example 2
  18. 18. The experiment
  19. 19. Example 3
  20. 20. Not options
  21. 21. Check them out
  22. 22. Native dashboards
  23. 23. Paid platform-specific
  24. 24. Freemium
  25. 25. Multi-platform paid
  26. 26. Reading material
  27. 27. Define results Tangible? • • • • Shortened links in your promotions and campaigns. Special offers promoted online. 30-day cookies. Survey / questionnaire: Less tangible? Like sentiment? • • • Probably through a proxy, such as sentiment. If sentiment goes up, so does reputation. But be careful: measuring sentiment online is fraught with danger. How about directly? • • • Likes Retweets Comments
  28. 28. My Time
  29. 29. ...and share.
  30. 30. Culture shift (I couldn’t find an image that exemplified culture shift)
  31. 31. Culture shift
  32. 32. Advocates & ambassadors
  33. 33. Champion
  34. 34. Problem
  35. 35. Google[x]
  36. 36. Teamwork
  37. 37. Guidelines
  38. 38. Training & Support
  39. 39. Sandbox?
  40. 40. Celebrate
  41. 41. Mgmt
  42. 42. Pablo says….
  43. 43. Failure
  44. 44. Where are we? ?
  45. 45. Where are we? agility
  46. 46. Last words
  47. 47. Thank you • • • • markfarmer164@hotmail.com twitter.com/markus64 webheresies.com linkedin.com/in/markfarmer64
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