Newzoo Mobile First, Peter Warman, 4 juni

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Newzoo Mobile First, Peter Warman, 4 juni

  1. 1. www.newzoo.comPeter WarmanCEO at NewzooAmsterdam, 4 June 2013peter@newzoo.com
  2. 2. 1234567891011121314151617181920United StatesJapanChinaUnited KingdomAustraliaCanadaFranceGermanyKoreaTaiwanItalySwitzerlandRussiaSingaporeSwedenHong KongBrazilNetherlandsSpainThailandRANK COUNTRY TOP GAMEUnited StatesUnited KingdomChinaAustraliaCanadaRussiaGermanyFranceJapanItalyNetherlandsKoreaBrazilMexicoSwitzerlandSpainTaiwanNorwayDenmarkSwedenCOUNTRY TOP GAMEKoreaJapanUnited StatesUnited KingdomGermanyAustraliaFranceRussiaCanadaSpainSingaporeHong KongItalyBrazilSwedenNorwayThailandSwitzerlandNetherlandsDenmarkCOUNTRY TOP GAMEiPhoneAppStoreiPadAppStoreGoogle PlayStore© 2013 Newzoo/Distimo these rankings are published monthly on www.newzoo.com/free/rankings
  3. 3. 296,000Dutch players
  4. 4. Newzoo
  5. 5. Newzoo
  6. 6. Newzoo
  7. 7. Newzoo, Focused & Forward LookingClients“We work with Newzoo because of their innovative insight of the entiregaming marketplace, including free-to-play, across all platforms”Corey Rosemond, Plantronics, Business Development Director – Gamingseveral key clients cannot be disclosedwww.newzoo.com
  8. 8. Core BusinessSubscription-based onlineaccess to data. 80% do ityourself, 20% customanalysis. Entry level staticPDF reports.US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JPNEW:Mobile Games DataReport: €749,-Global Games MarketReport: €1,490,-Newzoo, Global Picture, Local Insightswww.newzoo.comAnnualsubscriptions at€4k per country
  9. 9. Exploring | Franchise Popularitywww.newzoo.com26% of 6.0M Polish MMOGamers play World ofTanks: 1.6M People.Graph exported directly from the Newzoo Data Explorer | Data of March 2013
  10. 10. www.newzoo.com43% is Maleaged 21 to 3525% is Femaleaged 21 to 35Graph exported directly from the Newzoo Data Explorer | Data of March 2013Clash of Clans vs Candy Crush | Age/Gender
  11. 11. www.newzoo.comClash of Clans vs Candy Crush | Core, Casual, Mid-Core Gamers42% of Clash of Clansplayers considerthemselves “Core gamers”45% of Candy Crush playersconsider themselves “Casualgamers”Graph exported directly from the Newzoo Data Explorer | Data of March 2013
  12. 12. www.newzoo.comClash of Clans vs Candy Crush | Use of General Web Destinations67% of US Candy Crush playersfrequently visits Amazon.com(vs 58% for CoC players)Graph exported directly from the Newzoo Data Explorer | Data of March 201332% of US Clash of Clans playersfrequently visits ESPN.com(vs 17% for CC players)
  13. 13. Mobile Downloads vs RevenuesCandy Crush (YTD till March 21, for a “large” number of countries)Downloads Revenueswww.newzoo.com
  14. 14. Local differences can be hugeTwo neighbouring EU countries with different profileswww.newzoo.com
  15. 15. 296,000Dutch players
  16. 16. ServicesNew companiesset up to managegames as aservice on aglobal scalecurrently benefitmost from the(r)evolution.www.newzoo.com
  17. 17. ServicesHow to getgamers to spendmore time on myIP / game?.www.newzoo.com
  18. 18. 6 out of 9 top Machinima channels are on gamesGamers createmore contentWhat happens if you letconsumers make TV? 6 out of 9top Machina channels are ongames.www.newzoo.com
  19. 19. 1.5M videos 72.5M videoswww.newzoo.com
  20. 20. www.newzoo.comJoint promotionsEnough James Bond…..
  21. 21. www.newzoo.comPeter WarmanCEO at NewzooAmsterdam, 4 June 2013
  22. 22. The Global Games Market | 2013EPer RegionBased on financialcompany data, primaryconsumer research andactual transactions.www.newzoo.comSource:2013 Global GamesMarket ReportOut June 6 (€1,490)Webinars on 4 & 5 Junewww.globalgamesmarket.com
  23. 23. The Global Games Market | 2013EPer SegmentBased on financialcompany data, primaryconsumer research andactual transactions.www.newzoo.comSource:2013 Global GamesMarket ReportOut June 6 (€1,490)Webinars on 4 & 5 Junewww.globalgamesmarket.com
  24. 24. www.newzoo.comwww.newzoo.com© 2013 Newzoo
  25. 25. traditional newENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENMMO’S MOBILECONSOLEPC/MACSOCIAL/CASUALCONSUMER CONSUMER1. Screen Segmentation, No JargonFuture proofTo understand the changesin the games market andidentify future growthopportunities, monitoringonly revenues and usingtraditional segmentationdoes not suffice. Too muchjargon. Too tech-driven.www.newzoo.comNewzoo Screen Segmentation ModelTM
  26. 26. The Global Games Market | 2013EPer ScreenBased on financialcompany data, primaryconsumer research andactual transactions.www.newzoo.comSource:2013 Global GamesMarket ReportOut June 6 (€1,490)Webinars on 4 & 5 Junewww.globalgamesmarket.com
  27. 27. ENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENCONSUMERScreensConnectorsSOCIALNETWORKSTHECLOUDTHE REALWORLDPLAYERS MONEYTIME PAYERSGrowth KPIs© Newzoo2. Growth KPIs, More than Moneywww.newzoo.com
  28. 28. 33% 66%$OF ALL*DOWNLOADSOF ALL*MONEYTO SMARTPHONESAND TABLETS WEREGAMESSPENT ON SMARTPHONESAND TABLETS WAS SPENT ONGAMES$9bn +32% >500M >175MCONSUMER SPEND ANNUAL GROWTH MOBILE PLAYERS PAYING PLAYERSGlobal Games Market | 2012*BASED ON iOS APP STORE DATA IN 44 COUNTRIES &PLAYSTORE DATA OF 17 COUNTRIES© 2013 Distimo/Newzoo www.newzoo.com
  29. 29. Growth KPIs, UK 2013, YoYwww.newzoo.comENTERTAINMENTSCREENCOMPUTERSCREENFLOATINGSCREENPERSONALSCREENCONSUMERScreens© NewzooPLAYERSPAYERSPLAYERS PAYERS PLAYERS PAYERS34.7M 21.3M+3% YoY +0% YoYALL SCREENS9.5M / 27%+8%24.6M / 74%+3% YoY15.4M / 72%+3% YoY15.1M / 71%+7% YoY30.8M / 89%+3% YoY13.5M / 39%-1%-21% / +87%8.5M / 40%-2%-19% / +65%10.2M / 48%+16% YoY25.6M / 74%+13% YoY63%63%49%40%
  30. 30. www.newzoo.com
  31. 31. 1. Room for Growth | 2013E17.9%www.newzoo.com32.4% 23.2% 2.8% 4.3% 1.8% 15.2% 2.5%16.3% of all people27.0% of online people36.3% of gamers38.0% of all paying gamers73.5% of moneySource: 2013 Global Games Market Reportwww.globalgamesmarket.comOnline Population>20% growth YoY
  32. 32. www.newzoo.comwww.newzoo.com© 2013 Newzoo
  33. 33. www.newzoo.comChanging to Services can be EvilForces of Changewww.newzoo.com© 2013 Newzoo
  34. 34. Understand & Size ChangeAnd you will own an Island GameMonetisationEurope
  35. 35. www.newzoo.comPeter WarmanCEO at NewzooAmsterdam, 4 June 2013peter@newzoo.com
  36. 36. www.newzoo.comwww.newzoo.comPeter Warman, peter@newzoo.comCEO at NewzooLondon, 14 May 2013© 2013 Newzoo

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