Mobile First presentatie - Distimo - Vincent Hoogsteder

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Mobile First presentatie 5 maart - Distimo - Vincent Hoogsteder

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Mobile First presentatie - Distimo - Vincent Hoogsteder

  1. 1. DISTIMO Mobile First March 5th 2013Vincent Hoogsteder
  2. 2. BACKGROUND We Know AppsStarted in May 2009 by four co-founders, worked at app developer Goal: to make the app market transparent Our Ambition Global market data leader for app sales
  3. 3. TEAMTeam of 20 engineers and analysts in UtrechtSales office in UKOpening up in New York, San Francisco and Singapore
  4. 4. OUR DATA App Analytics for Developers (free)Supporting 10 app storesUsed by 170,000 apps2.6B quarterly download transactions Our market sample: 15-20% per country TRANSACTIONAL APP STORE DATA ALL MAJOR APP STORES PUBLICLY AVAILABLE APP STORE DATA ALL MAJOR AD NETWORKS TRANSACTIONAL AD NETWORK DATA
  5. 5. CONVERSION TRACKING AppLink for Developers (free)•  Track conversion from campaign to install•  Measure user lifetime value•  Run on own domain•  See www.nos.nl/app
  6. 6. OUR METHODOLOGYDOWNLOAD AND REVENUE VOLUMES FOR INDIVIDUAL APPS ARE ESTIMATED BASED ON DAILY SAMPLING OF DOWNLOADS, REVENUE, RANKINGS AND PRICES. Known download volumes / ranks of apps, collected from Distimo Monitor downloads downloads downloads rank rank rank1. PROJECT DOWNLOADS, REVENUES & RANKS 2. CURVE CALCULATION 3. DOWNLOAD ESTIMATIONSBased on transactional data collected from With these ranks and downloads, Distimo Download and revenue volumes canDistimo App Analytics, we project known calculates the downloads/ranking curve for now be calculated for every countrydownload volumes and ranks onto a graph. each day individually. and every app.Estimates are based on transactional data from over 170.000 apps with over 2.6 billion downloads per quarter!
  7. 7. APP TRENDS
  8. 8. APPS REVENUES SURGING August – January App Stores Growth 54% VS. Nasdaq growth 2.4% Total Revenue 900 Millions 800 700 600 500 400 300 200 100 0 August September October November December Jan-13Based on iOS and Google Play
  9. 9. The Big PictureDaily Revenue in Top 20 Countries
  10. 10. APP VOLUMES IN NL
  11. 11. Data from Distimo AppIQ
  12. 12. Data from Distimo AppIQ
  13. 13. iOS vs Android Android– Feb 2013 iPhone– Feb 2013 Data from Distimo AppIQ
  14. 14. iOS vs Android Android– Feb 2013 iPhone– Feb 2013 Data from Distimo AppIQ
  15. 15. SOCIAL BATTLE
  16. 16. Daily Social App Downloads Data from Distimo AppIQ
  17. 17. BUT IT’S NO WALK IN THE PARK
  18. 18. New Publishers Take A Small Bite Of The Revenue Pie Proportion Revenue New Publishers Of The Top 250 U.S. Publishers
  19. 19. The Revenue Share Of Google Play’s New Apps Is Larger Proportion Revenue New Applications Of The Top 300 U.S. Applications
  20. 20. MONETIZATION STRATEGIES One-Off Revenue 37% IAP Revenue from free apps (freemium) 58% 5% IAP Revenue from paid appsBased on WW January 2013 iPhone
  21. 21. ONE-OFF VS. IN-APP REVENUES One-Off Revenues In-App Revenues (Draw Something) (Hay Day & Clash of Clans)-  One-off revenue apps tend to spike and decline quicker then In-app purchases-  In app revenue apps hold a longer sustainable revenue growth-  Few exceptions to the rule
  22. 22. KEEP IN MIND YOUR MONETIZATION STRATEGIES But…Screenshot taken from Distimo AppIQ
  23. 23. One Million Dollar AppTop 10 new Applications to reach $1M revenue worldwide (Oct. 2012-Jan. 2013)
  24. 24. IT’S A GLOBAL GAME Apps that generated one million downloads in a few daysWorldwide downloads
  25. 25. RACE FOR 3RD PLATFORM
  26. 26. APP STORE SIZESWindows Phone third store 900 Apple App Store Thousands 800 700 Google Play 600 500 400 300 200 Windows Phone Store 100 0
  27. 27. APP STORE SIZESWindows 8 Store more than three times the Mac App Store 140 Thousands Windows Phone Store 120 BlackBerry Wor 100 80 Amazon Appstore 60 Windows 8 Store 40 20 Mac App Store 0
  28. 28. RACE FOR THE 3RD PLATFORM
  29. 29. CONCLUSIONS Market growth Android in NL bigger reach than iPhoneRevenue growing faster but still significantly smaller Monetization Vast majority from in-app purchases But there is no silver bullet 3rd Platform Have a clear strategy on what your 3rd platform is Be early It’s not easy, but the coolest market ever Be on top of you competition, learn & adapt
  30. 30. THANK YOU vincent@distimo.com Twitter: @hoogsteder

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