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When compiling our list of “shout-out worthy” women-owned PR firms, we had a few specific criteria in mind: These firms had to be doing great work in the social media arena for clients; they had to be doing the same on behalf of their own agencies; and, they had to possess “je ne sais quoi”, that special something that made them stand out.
Numbers are only part of the equation; being top in sales doesn’t necessarily mean that you’re being a great social citizen. Some of the highest-grossing revenue firms we researched didn’t even feature their social media presence on their website, and that didn’t fit the goal here. We wanted to showcase agencies that are not only owned, led and staffed by women, but agencies that took their “social selves” seriously. The companies listed here are terrific examples of how public relations can excel in an environment of engagement, community and sharing.