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Marketwire Presentation on Social Media and Investor Relations - January 19, 2011
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Marketwire Presentation on Social Media and Investor Relations - January 19, 2011

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On January 19, 2011, Marketwire participated in a webinar entitled "Using Social Media to Sell Your Deal," hosted by DealFlow, on investor relations and social media.

On January 19, 2011, Marketwire participated in a webinar entitled "Using Social Media to Sell Your Deal," hosted by DealFlow, on investor relations and social media.

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Transcript

  • 1. Investor Relations: How Corporations and Their IR Firms Can Leverage Social Media for Investor Outreach Darin Wolter Executive Vice President, Global Sales © 2011 Marketwire
  • 2. Discussion Topics
    • What social media means for the IRO
    • Companies that use social media for IR
    • Examples of social networks
    • Best practices
    © 2011 Marketwire
  • 3. What social media means for the IRO
    • Understand compliance and disclosure
      • SEC and Reg. FD
      • Social media policies and guidelines
      • Transparency and accessibility
    • Identify and maximize opportunities
      • Establish thought leadership and influence decision-making
      • Extend reach
      • Listen, monitor, engage
      • Contain crisis situations
      • Enlist new technologies
    © 2011 Marketwire
  • 4. What social media means for the IRO
      • Raise awareness among potential investor and communicate with shareholders
      • Get the C-suite involved
      • Launch new products/services
    • Gain more insight
      • What is being said about your company?
      • What is your company saying?
      • What tools are your investors using? Where do they go for information?
      • Who are the key influencers?
    © 2011 Marketwire
  • 5. IR Magazine – January 2011 © 2011 Marketwire
  • 6. Companies that use social media for IR: Cisco Systems © 2011 Marketwire
  • 7. Companies that use social media for IR: Caterpillar © 2011 Marketwire
  • 8. Companies that use social media for IR: Dell Computers © 2011 Marketwire
  • 9. Companies that use social media for IR: Intel © 2011 Marketwire
  • 10. Examples of Social Networks
    • General
      • Twitter
      • Facebook
      • LinkedIn
      • YouTube
      • RSS Newsfeeds
      • Blogs
      • SlideShare
    • IR-related
      • Seeking Alpha
      • WikiInvest
      • MarketWatch
      • My.wallst.net
      • Finance 3.0
      • StockTwits
      • Tip’d
    © 2011 Marketwire
  • 11. Best Practices
    • To keep your activity updated, continuously listen and monitor conversations that are taking place in and around your networks.
    • Find out and include whatever your company is already doing in social media and include it in your investor communications.
    • Consider setting up social network accounts specifically for your IR audience, especially if you have an IR website.
    © 2011 Marketwire
  • 12. Best Practices
    • Collaborate with other internal stakeholders to create a social media policy that will ensure employees understand regulatory considerations.
    • Consider incorporating video and mobile applications in your social media strategy.
    • Determine the key areas – focal points, networks, messages – that are appropriate for your company and audiences, and pursue them in a meaningful way.
    © 2011 Marketwire
  • 13. © 2011 Marketwire www.marketwire.com Canada: 888.299.0338 US: 800.774.WIRE (9473)
    • Darin Wolter
    • Executive Vice President, Global Sales
    • [email_address]
    • 343-3911
    • For access to the entire webinar:
    • http://www.dealflow.com/webinars/social_media.cfm