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There’s little question that for many companies, Twitter is good for business. With more than 300 million user accounts and about 13% of online adults in the U.S. using Twitter (Pew Internet, June 2011), there is increasing potential for companies to connect and build relationships with customers, and increase brand awareness and revenue. Twitter has become a hotspot for social media-savvy brands, and the best-of-the-best use creativity and a customer-centric focus to engage their audiences and cultivate true brand ambassadors. But for a brand to truly succeed on Twitter, they must look beyond the number of followers and retweets, and instead focus on the level of engagement they have with the stakeholders who can – and do – impact their bottom line. Take a look at ten brands that are doing it right.
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