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Endoscopic Visualization Devices Markets Worldwide

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Marketstrat’s report on the world market for Endoscopic Visualization Devices provides revenue estimates and forecasts for the 2011 to 2018 period. Product segments comprise of endoscopy cameras, …

Marketstrat’s report on the world market for Endoscopic Visualization Devices provides revenue estimates and forecasts for the 2011 to 2018 period. Product segments comprise of endoscopy cameras, light sources, medical monitors and printers, capsule workstations, and endoscopes. Also discussed are competitive factors and strategies such as maintain a strong product pipeline of innovative devices, mergers and acquisitions, offering a range of more economical products and procedure-specific payment plans.

The world market for endoscopic visualization devices is expected to grow at more than 8% CAGR over the next seven years to over $5.7 billion by 2018. The market is characterized by endoscopy and medical device giants like Olympus and Stryker that offer a broad spectrum of visualization devices from camera heads to printers, audio-visual giants like Sony and a number of niche players.

Manufacturers are focusing R & D efforts on application, ergonomics, latest information technology devices, workflow and cost-efficiency. This in turn is helping to sustain a vibrant market for visualization devices. End-users are vying to acquire the latest scopes, HD cameras and flat-panel LCD monitors for their superior visualization capability for both diagnostic and surgical procedures.

Expanding use of electronic medical records and integrated medical information systems in established medical markets, calls for premium devices. The latest endoscopy systems come with software that allows real-time image analysis and storage, e.g. Pentax’s EndoPRO iQ software suite with their HD Motion Picture Studio (HD MPS) allows image-inset in electronic reports. It can also store and catalog video segments for rapid keyword searches.

Medical endoscopy imaging giants continue to innovate, offering technologies like Narrow-band imaging or NBI (Olympus), Multiband Imaging or MBI (Fujifilm), OLED monitors (Sony), 3D-HD systems (Viking), EVIS EXERA III scopes (Olympus), PillCam capsule series for GI endoscopy (Given Imaging), full HD endoscopy systems, LED light sources, etc.

Recent cutting-edge technologies developed by niche players include the GIScribe, BronchoScribe and GynaeScribe series (from Computer Science) which convert data captured into clinical text that can be inserted into a report along with images; the CMOS Native Full HD 1080p Endoscopy Camera with true 1920 x 1080p resolution that does not require digital up-scaling of image data (Scholly Fiberoptic) and the advanced analytical software for medical endoscopy called eGoWorks® (Envisioner Medical Technologies Inc.) that allows cloud storage and online collaboration.

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  • 1. Endoscopic Visualization Devices Markets Worldwide Report Highlights December 2012
  • 2. Report BenefitsThis report can help in:• Assessing the world market for endoscopic visualization devices, growth segments and opportunities.• Understanding market drivers and restraints, market segmentation, market shares and competitive segmentation.• Strategic planning and competitive strategy.• Identifying opportunities for partnerships and alliances. © 2012 Marketstrat, Inc., All Rights Reserved 2
  • 3. World Market• The World Market for endoscopic visualization devices is expected to grow at more than 8% CAGR over the next seven years to over $5.7 billion by 2018.• The market is characterized by endoscopy and medical device giants like Olympus and Stryker that offer a broad spectrum of visualization devices from camera heads to printers, audio- visual giants like Sony and a number of niche players. November 12 © 2011 Marketstrat, Inc., All Rights Reserved 3
  • 4. Key Segments• Endoscopes and camera systems account for the largest share of revenues• Highest growth is projected in the emerging markets of Asia and Latin America. November 12 © 2011 Marketstrat, Inc., All Rights Reserved 4
  • 5. Key Drivers• Technology advances• Global demographic trends, aging populations and related rise in healthcare utilization• Rising healthcare expenditures in emerging markets• Increased demand for minimally invasive procedures• Growing access to trained clinicians• High growth of GI endoscopy November 12 © 2011 Marketstrat, Inc., All Rights Reserved 5
  • 6. Key Restraints• Competing technologies• High capital purchase costs• Regulatory hurdles including long approval process• Medicare spending cuts in the US• Austerity measures in Europe may lead to reduction in reimbursement November 12 © 2011 Marketstrat, Inc., All Rights Reserved 6
  • 7. Leading Players• Olympus/ GYRUS ACMI, Smith & Nephew, Stryker, Karl Storz, Aesculap, CONMED, Sony, Panasonic, Pentax, Fujifilm, and Richard Wolf November 12 © 2011 Marketstrat, Inc., All Rights Reserved 7
  • 8. Manufacturer Focus• Manufacturers are focusing R & D efforts on application, ergonomics, latest information technology devices, workflow and cost- efficiency. This in turn is helping to sustain a vibrant market for visualization devices. November 12 © 2011 Marketstrat, Inc., All Rights Reserved 8
  • 9. End-User Trends• End-users are vying to acquire the latest scopes, HD cameras and flat-panel LCD monitors for their superior visualization capability for both diagnostic and surgical procedures.• Expanding use of electronic medical records and integrated medical information systems in established medical markets, calls for premium devices. November 12 © 2011 Marketstrat, Inc., All Rights Reserved 9
  • 10. Latest Endoscopy Systems• The latest endoscopy systems come with software that allows real-time image analysis and storage• Example: Pentax’s EndoPRO iQ software suite with their HD Motion Picture Studio (HD MPS) allows image-inset in electronic reports. It can also store and catalog video segments for rapid keyword searches. November 12 © 2011 Marketstrat, Inc., All Rights Reserved 10
  • 11. Innovation• Medical endoscopy imaging giants continue to innovate, offering technologies like Narrow- band imaging or NBI (Olympus), Multiband Imaging or MBI (Fujifilm), OLED monitors (Sony), 3D-HD systems (Viking), EVIS EXERA III scopes (Olympus), PillCam capsule series for GI endoscopy (Given Imaging), full HD endoscopy systems, LED light sources, etc. November 12 © 2011 Marketstrat, Inc., All Rights Reserved 11
  • 12. Other Recent Innovations• GIScribe, BronchoScribe and GynaeScribe series (from Computer Science) which convert data captured into clinical text that can be inserted into a report along with images• The CMOS Native Full HD 1080p Endoscopy Camera with true 1920 x 1080p resolution that does not require digital up-scaling of image data (Scholly Fiberoptic)• Advanced analytical software for medical endoscopy called eGoWorks® (Envisioner Medical Technologies Inc.) that allows cloud storage and online collaboration. November 12 © 2011 Marketstrat, Inc., All Rights Reserved 12
  • 13. Sample Data Table 13 © 2012 Marketstrat, Inc., All Rights Reserved
  • 14. Sample Data Table © 2012 Marketstrat, Inc., All Rights Reserved 14
  • 15. Sample Data ChartWorldwide Revenue Estimates for Endoscopy Light Sources By Country/Region - ($Mill, 2011-2018) $300.0 $250.0 $200.0 Rest of the World (ROW) Rest of Asia Pacific $150.0 Japan $100.0 Europe $50.0 Latin America (LATAM) $0.0 United States 2011 2012 2013 2014 2015 2016 2017 2018 © 2012 Marketstrat, Inc., All Rights Reserved 15
  • 16. Report StatsCategory DetailRegions Covered US, Latam, Europe, Japan, Rest of APAC, Rest of the WorldProduct Segments • By Product: Camera Systems, Light Sources, Display Monitors, Printers, Image Capture and Recording Devices, Capsule Workstations and Recorders, Endoscopes • By Geographic segment - US, Latam, Europe, Japan, Rest of APAC, and ROWCompanies Profiled 35Market Estimates/ Forecasts Revenues ($) for 2011-2018Report Code MSR 505 -12Price $1995 (single-user license); $3990 (corporate license)No. of Pages 175 pages; 71 data tables; 63 chartsPublication Date December 2012 © 2012 Marketstrat, Inc., All Rights Reserved 16
  • 17. About UsMarketstrat specializes in Medical Market Research. We assist companies with market, technology, and best practice strategies & intelligence, through a unique combination of published reports, solutions, and services.Our strengths include: a deep understanding of the medical devices value chain, state-of-the-art data collection tools, and a robust research methodology. 4695 Chabot Drive, Suite 200 Pleasanton, CA 94588, USA. Email : info@marketstrat.com Phone: 925-263-4455 Fax: 925-263-4456 www.marketstrat.com © 2012 Marketstrat, Inc., All Rights Reserved 17
  • 18. 18© 2012 Marketstrat, Inc., All Rights Reserved