Recruitment advertising for recruitment companies


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Recruitment advertising for recruitment companies

  1. 1. Superfast Recruitment ~1~ Recruitment Advertising By Denise Oyston Phone: 0845-257-0073 | Web: Email:
  2. 2. Superfast Recruitment ~2~ Recruitment advertising has undergone fundamental changes over the past few years. Since the popularity of professional online portfolios such as LinkedIn and more people searching for jobs online, people who work in recruitment advertising have had to adapt to modern recruitment techniques and swift advances in technology. The biggest myth associated with the more traditional forms of recruitment advertising is: A paper advert is still more effective This is a myth. Those in recruitment advertising who are still using this method are behind the times. They are probably costing their company thousands of pounds by using this dated method, which will result in a lesser number of candidates applying. The decline of print media has caused many recruitment advertising publications to die out as more and more people are now using online job boards and online social media sites such as LinkedIn to look for professional employment. LinkedIn allows a candidate to browse through thousands of jobs and companies online. The ease of access and mobility allow for a thorough and detailed search. Since professionals have migrated to this particular medium, recruiters have had to also. There are over 200 million members worldwide and this number is growing. For the recruiter, the opportunities are endless. There are literally hundreds of thousands of people at any one time browsing through this network and looking for employment. It is convenient and constantly being updated. Candidates who brand themselves online are boosting their digital presence. They are highlighting skills, experience and usually have recommendations offering far more than a printed CV. Online jobs boards allow a candidate to filter their search. They can choose location, salary, keywords and browse in real-time. Their CV can be uploaded at a click of a button. They can also submit their details and get similar jobs sent to them by e-mail. So, why would they want to wait for a paper Phone: 0845-257-0073 | Web: Email:
  3. 3. Superfast Recruitment ~3~ publication? Print media is dying out rapidly and therefore the exposure that comes with this method has also. Whilst it is indeed true that some people do in fact prefer to read a paper, the figures speak for themselves. In 2009, a total of 166 newspapers in America ceased publication. If those in recruitment advertising do wish to post their position over a print and digital mix, then the majority of their budget should ideally be spent on the latter. There is far more exposure and some positions can be shared instantaneously between job seekers. When those in recruitment advertising do place an advert and ask people to e-mail in a CV, they are inadvertently persuading the candidate to go online anyway. You can bet that whilst they are emailing their CV, they do a job search also. The paper CV is also a dying breed and it won’t be long before that is seen as prehistoric in recruitment terms. By the time the CVs have been posted, sifted through and shortlisted, a candidate could have been placed if modern recruitment advertising methods were used. Phone: 0845-257-0073 | Web: Email:
  4. 4. Superfast Recruitment ~4~ ABOUT US The Super Fast Recruitment team is different to most marketing companies that help recruitment business owners get more candidates and clients. Our background is sales and marketing. In fact we have spent many years building sales teams and working with recruiters on a different side of the fence. This gives us a real appreciation of the vital role that recruiters play in the current marketplace and how we can help them transform their business growth. WHY SUPER FAST? What we deliver: Marketing consultancy, services and education that assist recruitment companies to attract more candidates and clients consistently. Here is a small selection of what this can achieve for your organisation.      Increases the number of visitors to your online presence Creates engagement with candidates and clients Increases the number of warm leads flowing into your business Brands you as an authority in your sector Provides a ROI of a minimum of 5:1 Why us? We have launched brands and products that have turned over £350 million in revenue. We have a combined successful track record in sales and marketing of over 50+ years. We can demonstrate consistent results in the services we provide. We have personally delivered sales and marketing training to over 6000 people globally. Over 250,000 have read our sales and marketing content on line (excluding what we have written for our clients). How we work? We call ourselves a ‘boutique’ agency. For us, that means that we work with a smaller number of clients where we strive to provide an exceptional and personal service. We have some ‘package’ options that we provide and the majority of our work is bespoke. Some clients like us to be at the end of a phone for them as their outsourced marketing director and we are happy to provide that service. We work on both a project and retainer basis.  We have a combined experience of 48 ++ years working successfully in Marketing, Sales and Learning and Development Phone: 0845-257-0073  | Web: Email: Our two directors have been responsible for marketing and launching products that have generated over £350 million in sales
  5. 5. Superfast Recruitment ~5~ Want to get in touch? If you have read this far we sense you are interested. We may or may not be a fit and a match for you and your recruitment organisation the only way to know is to have a conversation. You can contact us in a number of ways. Our office: 0845 257 0073 Denise Mobile: 07919593516 Sharon Mobile: 07887 717294 Skype: deniseoyston or s.newey Phone: 0845-257-0073 | Web: Email: