Recruitment advertising has undergone fundamental changes over the past few years. Since the
popularity of professional online portfolios such as LinkedIn and more people searching for jobs
online, people who work in recruitment advertising have had to adapt to modern recruitment
techniques and swift advances in technology.
The biggest myth associated with the more traditional forms of recruitment advertising is:
A paper advert is still more effective
This is a myth. Those in recruitment advertising who are still using this method are behind the
times. They are probably costing their company thousands of pounds by using this dated method,
which will result in a lesser number of candidates applying. The decline of print media has caused
many recruitment advertising publications to die out as more and more people are now using online
job boards and online social media sites such as LinkedIn to look for professional employment.
LinkedIn allows a candidate to browse through thousands of jobs and companies online. The ease of
access and mobility allow for a thorough and detailed search. Since professionals have migrated to this
particular medium, recruiters have had to also. There are over 200 million members worldwide and
this number is growing. For the recruiter, the opportunities are endless. There are literally hundreds
of thousands of people at any one time browsing through this network and looking for employment. It
is convenient and constantly being updated. Candidates who brand themselves online are boosting
their digital presence. They are highlighting skills, experience and usually have recommendations
offering far more than a printed CV.
Online jobs boards allow a candidate to filter their search. They can choose location, salary, keywords
and browse in real-time. Their CV can be uploaded at a click of a button. They can also submit their
details and get similar jobs sent to them by e-mail. So, why would they want to wait for a paper
publication? Print media is dying out rapidly and therefore the exposure that comes with this method
has also. Whilst it is indeed true that some people do in fact prefer to read a paper, the figures speak
for themselves. In 2009, a total of 166 newspapers in America ceased publication.
If those in recruitment advertising do wish to post their position over a print and digital mix, then
the majority of their budget should ideally be spent on the latter. There is far more exposure and some
positions can be shared instantaneously between job seekers.
When those in recruitment advertising do place an advert and ask people to e-mail in a CV, they
are inadvertently persuading the candidate to go online anyway. You can bet that whilst they are emailing their CV, they do a job search also. The paper CV is also a dying breed and it won’t be long
before that is seen as prehistoric in recruitment terms. By the time the CVs have been posted, sifted
through and shortlisted, a candidate could have been placed if modern recruitment
advertising methods were used.
The Super Fast Recruitment team is different to most
marketing companies that help recruitment business
owners get more candidates and clients. Our
background is sales and marketing. In fact we have
spent many years building sales teams and working
with recruiters on a different side of the fence. This
gives us a real appreciation of the vital role that
recruiters play in the current marketplace and how we
can help them transform their business growth.
WHY SUPER FAST?
What we deliver:
Marketing consultancy, services and education that assist recruitment companies to attract more candidates and
clients consistently. Here is a small selection of what this can achieve for your organisation.
Increases the number of visitors to your online presence
Creates engagement with candidates and clients
Increases the number of warm leads flowing into your business
Brands you as an authority in your sector
Provides a ROI of a minimum of 5:1
We have launched brands and products that have turned over £350 million in revenue. We have a combined
successful track record in sales and marketing of over 50+ years. We can demonstrate consistent results in the
services we provide.
We have personally delivered sales and marketing training to over 6000 people globally. Over 250,000 have read
our sales and marketing content on line (excluding what we have written for our clients).
How we work?
We call ourselves a ‘boutique’ agency. For us, that means that we work with a smaller number of clients where
we strive to provide an exceptional and personal service. We have some ‘package’ options that we provide and
the majority of our work is bespoke. Some clients like us to be at the end of a phone for them as their
outsourced marketing director and we are happy to provide that service. We work on both a project and retainer
We have a combined experience of 48 ++ years working successfully in Marketing, Sales and Learning
Our two directors have been responsible for marketing and launching products that have generated
over £350 million in sales
Want to get in touch?
If you have read this far we sense you are interested. We may or may not be a fit and a match for
you and your recruitment organisation the only way to know is to have a conversation.
You can contact us in a number of ways.
Our office: 0845 257 0073
Denise Mobile: 07919593516
Sharon Mobile: 07887 717294
Skype: deniseoyston or s.newey