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THE BACKGROUND
More than 500 000 person with disabilities in Belarus
are facing with the lots of boarders in everyday life.
Actually they are not full-integrated into society life
because of many reasons but the first
and the most urgent is

NO ACCESSIBILITY
TARGET AUDIENCE
Politicians.
People, who make opinions. People, who make decisions.
    Why?
    Because they influence law-making,
    and the framework (e.g. incentives for businesses):
       To improve educational system accessibility
       To encourage architectural accessibility provision
       To give incentives to improve the employment accessibility



All other Belarusians –
the voters of first ones
CHALLENGE
At the same time it is not just the problem
of people disabilities – all the society loose opportunities
They are not included in many processes and the country
loose them as workers.
State policy in long-term perspective also loose more.
500 000 is just about 5 % of total population of Belarus.
But if take into consideration those fact that really
working population is 4 599 000 it means that society
loose 10 % of potential workers.
INSIGHT
And the cleverest way is
to invest in people                          not to buy off

    E. g.
    in USA every 1$ spent for involvement people with disabilities
    bring to federal budget 25$ of profit.

    For state it’s more profitable than most of other investments
STRATEGY
We will speak with politicians
about people with disability on language they like –
about investments,
not about social security
IDEA
  Politicians talks a lot about economical crisis in country
  Politicians talks a lot about their efforts
  about absolutely different possible investments
  all around the world: from Venezuela to China
So. OK, let them look for money.
But as people are really interested in discussion
about economical reforms why do not discuss the idea:
to make real investment –
in our own people.
MEDIA? A LITTLE BIT
We talk about how more accessibility brings a long-term
Return-On-Investment for the state, and/or a company
Because of the economic benefits
it brings
This form of accessibility relates to education, employment,
as well as architectural accessibility

Mass media channels are inefficient for this audience
MEDIA? A LITTLE BIT
Individual approach is needed:
   networking,
   informational events,
   direct marketing,
   work-group activity,

Lobbying (direct communications with World Bank
and other international organisations)

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07media

  • 1. THE BACKGROUND More than 500 000 person with disabilities in Belarus are facing with the lots of boarders in everyday life. Actually they are not full-integrated into society life because of many reasons but the first and the most urgent is NO ACCESSIBILITY
  • 2. TARGET AUDIENCE Politicians. People, who make opinions. People, who make decisions. Why? Because they influence law-making, and the framework (e.g. incentives for businesses): To improve educational system accessibility To encourage architectural accessibility provision To give incentives to improve the employment accessibility All other Belarusians – the voters of first ones
  • 3. CHALLENGE At the same time it is not just the problem of people disabilities – all the society loose opportunities They are not included in many processes and the country loose them as workers. State policy in long-term perspective also loose more. 500 000 is just about 5 % of total population of Belarus. But if take into consideration those fact that really working population is 4 599 000 it means that society loose 10 % of potential workers.
  • 4. INSIGHT And the cleverest way is to invest in people not to buy off E. g. in USA every 1$ spent for involvement people with disabilities bring to federal budget 25$ of profit. For state it’s more profitable than most of other investments
  • 5. STRATEGY We will speak with politicians about people with disability on language they like – about investments, not about social security
  • 6. IDEA Politicians talks a lot about economical crisis in country Politicians talks a lot about their efforts about absolutely different possible investments all around the world: from Venezuela to China So. OK, let them look for money. But as people are really interested in discussion about economical reforms why do not discuss the idea: to make real investment – in our own people.
  • 7. MEDIA? A LITTLE BIT We talk about how more accessibility brings a long-term Return-On-Investment for the state, and/or a company Because of the economic benefits it brings This form of accessibility relates to education, employment, as well as architectural accessibility Mass media channels are inefficient for this audience
  • 8. MEDIA? A LITTLE BIT Individual approach is needed: networking, informational events, direct marketing, work-group activity, Lobbying (direct communications with World Bank and other international organisations)