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07media
07media
07media
07media
07media
07media
07media
07media
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07media

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  • 1. THE BACKGROUNDMore than 500 000 person with disabilities in Belarusare facing with the lots of boarders in everyday life.Actually they are not full-integrated into society lifebecause of many reasons but the firstand the most urgent isNO ACCESSIBILITY
  • 2. TARGET AUDIENCEPoliticians.People, who make opinions. People, who make decisions. Why? Because they influence law-making, and the framework (e.g. incentives for businesses): To improve educational system accessibility To encourage architectural accessibility provision To give incentives to improve the employment accessibilityAll other Belarusians –the voters of first ones
  • 3. CHALLENGEAt the same time it is not just the problemof people disabilities – all the society loose opportunitiesThey are not included in many processes and the countryloose them as workers.State policy in long-term perspective also loose more.500 000 is just about 5 % of total population of Belarus.But if take into consideration those fact that reallyworking population is 4 599 000 it means that societyloose 10 % of potential workers.
  • 4. INSIGHTAnd the cleverest way isto invest in people not to buy off E. g. in USA every 1$ spent for involvement people with disabilities bring to federal budget 25$ of profit. For state it’s more profitable than most of other investments
  • 5. STRATEGYWe will speak with politiciansabout people with disability on language they like –about investments,not about social security
  • 6. IDEA Politicians talks a lot about economical crisis in country Politicians talks a lot about their efforts about absolutely different possible investments all around the world: from Venezuela to ChinaSo. OK, let them look for money.But as people are really interested in discussionabout economical reforms why do not discuss the idea:to make real investment –in our own people.
  • 7. MEDIA? A LITTLE BITWe talk about how more accessibility brings a long-termReturn-On-Investment for the state, and/or a companyBecause of the economic benefitsit bringsThis form of accessibility relates to education, employment,as well as architectural accessibilityMass media channels are inefficient for this audience
  • 8. MEDIA? A LITTLE BITIndividual approach is needed: networking, informational events, direct marketing, work-group activity,Lobbying (direct communications with World Bankand other international organisations)

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