The six essential skills of professional social media practitioners
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Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. ...

Eric Mills, Founder & President - National Institute for Social Media; presented The six essential skills of professional social media practitioners at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me

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The six essential skills of professional social media practitioners Presentation Transcript

  • 1. The Six Essential Skills of Professional Social Media Practitioners
  • 2. Industry AdvisorsThe Six Essential Skills of Social MediaPractitioners
  • 3. The Process #1 - IDENTIFY COMMON TASKS & DUTIES Examples: o Create a social media strategic plan is aligned with company goals o Create a social media policy to govern activities o Determine how your core audience prefers to interact online o Gather data from tools for performance metricsThe Six Essential Skills of Social MediaPractitioners
  • 4. The Process #2 - NATIONAL SOCIAL MEDIA JOB SURVEY Results: o Education and experience demographic data o Frequency of performance for identified tasks and duties o Overall importance of identified tasks and duties o Six essential content domains (skill-sets)The Six Essential Skills of Social MediaPractitioners
  • 5. Survey ResultsThe Six Essential Skills of Social MediaPractitioners
  • 6. Survey ResultsThe Six Essential Skills of Social MediaPractitioners
  • 7. Six Essential Skills STRATEGIC PLANNING Understanding broad strategies and visions for the organization, and then drilling down to specific tactics and tools. Strategic planning is where the foundation is set for social media.The Six Essential Skills of Social MediaPractitioners
  • 8. Six Essential Skills COMPLIANCE AND GOVERNANCE Before executing a project and incurring further costs, developing policies and determining legal limitations is critical. Growth can quickly be stifled by legal obstacles, particularly when businesses use external social platforms.The Six Essential Skills of Social MediaPractitioners
  • 9. Six Essential Skills PROJECT / CAMPAIGN MANAGEMENT The coordination of many different people, the completion of many tasks in a precise sequence, and acquiring or outsourcing to key talents to implement the vision, plan or campaign are all core to the skills in social media project management.The Strategic Principles of Social Media
  • 10. Six Essential Skills SOCIAL MEDIA MARKETING Priming the marketplace, gauging audience interest, sharing stories and preparing for campaigns and/or sharing your campaign announcements via internet-driven technology such as blogs, RSS, web video productions, podcasts and social networking platforms are essential to social media marketing.The Six Essential Skills of Social MediaPractitioners
  • 11. Six Essential Skills COMMUNITY MANAGEMENT Ensuring that the two-way online communication between the organization and its customers / stakeholders always flows smoothly, the community manager serves as a professional representative for the organization’s products or services, while simultaneously gathering feedback for further development of products or services for evaluation.The Six Essential Skills of Social MediaPractitioners
  • 12. Six Essential Skills RESEARCH AND ANALYTICS Research and analysis should take place within each of the previous skill domains. However, the greatest value can be found when real-time feedback and monitoring solutions have been implemented, making trends and behaviors more concrete.The Six Essential Skills of Social MediaPractitioners
  • 13. Six Essential Skills o Strategic Planning o Compliance and Governance o Project and Campaign Management o Social Media Marketing o Community Management o Research and AnalyticsThe Six Essential Skills of Social MediaPractitioners