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The Evolution of Event Apps

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Joshua Dry presented "The Evolution of Event Apps" at the #ECME12 #SMMF2012 #Bahrain

Joshua Dry presented "The Evolution of Event Apps" at the #ECME12 #SMMF2012 #Bahrain

Published in: Technology, Business

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  • 1. The Evolution of Mobile Apps for Events Josh Dry Marketing Executive ShowGizmo
  • 2. Something big has happened!
  • 3. Smartphone Evolution is still early…
  • 4. The creation of the Mobile App..• iPhone App Store... the revolution• Mobile Apps 1.0 = Web 1.0 – Passive viewing – Difficult to truly engage attendees – Long development cycle• Early mobile event apps were just “show guides”
  • 5. Evolution of Mobile Apps 2.0• Then there was Web 2.0 and Apps 2.0 soon followed… – Information sharing – User generated content – Video & multimedia – Improved simplicity & usability
  • 6. iOS and Android Platforms Rule...
  • 7. Penetration of Mobile Event Apps• A key finding of the 2011 Meeting Technology Trends Survey was that 64% of meetings are already using a mobile app, or intend to add one this year. Another 16% intend to add one within three years.• Corbin Ball “If you don’t have an event app within the next year, your customers will be asking why not”…
  • 8. The truth about “Up-take”...• Percentage downloads vary – average 30%• Factors that affect uptake: – Smartphone penetration – Event Type – Marketing – Features of the app (least impact)• Beware the App Company “Spin Doctors”
  • 9. The Elusive „ROI‟ - #ECME12 case study• Print costs• Relevance to your community• Carbon Footprint• Competitive edge• Extend the life of the event• Increase in Sponsorship $
  • 10. Top tips for getting an Event App…• Good UI• Don’t offer too many options• Less is more• Native or Mobile Web?
  • 11. Top tips continued…• Focus on Objectives• Keep updating your App• Bandwidth• Compliments face-to-face• Reporting
  • 12. Getting the right deployment…• Define your objectives• Understand who your attendees & exhibitors are and where they are• Choose a development partner• Spend time to plan
  • 13. What‟s next?• IPS• NFC• “Gamification”• HUD
  • 14. Thank You!– Jo-Anne Kelleway – Info Salons Group • Joanne.Kelleway@infosalons.com.au