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Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
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Social Media Toolset | Social Media Masters Business Seminar

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Abbas Alidina presented Social Media Toolset | Social Media Masters Business Seminar #SMMF2012 #Bahrain

Abbas Alidina presented Social Media Toolset | Social Media Masters Business Seminar #SMMF2012 #Bahrain

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  • 1. Social Media Masters Business Seminar Session 3: Social Media Toolset Abbas  Alidina @AbbasAlidina AbbasAlidina.com
  • 2. Social  Media  Toolset  
  • 3. The  Conversa3on  Prism  
  • 4. Social  Networks  An  online  service,  pla/orm,  or  site  that  focuses  on  building  rela8onships  among  people,  who,  for  example,  share  interests  and/or  ac8vi8es.  
  • 5. Blogs  Blog  comes  from  “web  log”,  and  is  an  early  form  of  social  network.  
  • 6. Microblogs  A  social  media  pla/orm  in  the  form  of  a  blog  that  allows  users  to  exchange  small  elements  of  content  rela8ve  to  a  conven8onal  blog.  
  • 7. Images  Crea8on  and  hos8ng  of  live  or  pre-­‐recorded  audio/video  with  the  ability  to  have  conversa8ons  around  it.  
  • 8. Forums/Groups  Forums,  message  boards  and  discussion  groups  are  usually  concentrated  around  a  specific  topic.  Forms  are  one  of  the  earliest  forms  of  social  networks.  
  • 9. Wikis  A  website  that  allows  the  crea8on  and  edi8ng  of  any  number  of  interlinked  web  pages  via  a  web  browser.  The  soGware  enables  collabora8on  by  mul8ple  users.   wiki.oracle.com
  • 10. Podcasts  A  series  of  digital  media  files  (either  audio  or  video)  that  are  released  episodically  and  oGen  downloaded  through  web  syndica8on.  
  • 11. Social  Bookmarking  A  way  to  organize,  search  and  share  bookmarks  of  online  resources  with  others.   delicious.com/adobe
  • 12. Events  &  Networking  Enables  groups  of  people  with  shared  interests  to  plan  mee8ngs  and  form  offline  clubs  in  local  communi8es  around  the  world.  
  • 13. Livecas3ng  Crea8on  and  hos8ng  of  live  or  pre-­‐recorded  audio/video  with  the  ability  to  have  conversa8ons  around  it.  
  • 14. Loca3on/Mobile  A  social  media  pla/orm  in  the  form  of  a  blog  that  allows  users  to  exchange  small  elements  of  content  rela8ve  to  a  conven8onal  blog.  
  • 15. Loca3on/Mobile  
  • 16. Business  Networking  Networks  focused  on  developing  professional  rela8onships  from  a  business  perspec8ve.  
  • 17. Documents/Presenta3ons  A  community  for  sharing  presenta8ons  and  documents.  
  • 18. Video  A  social  media  pla/orm  in  the  form  of  a  blog  that  allows  users  to  exchange  small  elements  of  content  rela8ve  to  a  conven8onal  blog.  
  • 19. Social Listening Tools
  • 20. Google.com/Alerts  
  • 21. Search.TwiJer.com  
  • 22. Socialmen3on.com  
  • 23. Paid  Listening  Tools  Radian6 Nielsen BuzzMetrics
  • 24. Influence  
  • 25. Influence  
  • 26. Social Media Management Systems (SMMS)
  • 27. Social  Media  Accounts  are  Rising  
  • 28. Social  Media  Accounts  are  Rising  
  • 29. SMMS:  HootSuite  
  • 30. SMMS:  Vitrue  
  • 31. SMMS:  Buddy  Media  
  • 32. Social CustomerRelationship Management (Social CRM)
  • 33. Social   Us  About  CRM  Social  Customer  Rela8onship  Management  (CRM)   CRM  1.0   CRM  2.0  (SOCIAL)   •  Focus  on  individual  rela8onship  (company  to  customer,   • Focus  on  collabora8ve  rela8onship  (engaging  a  more  complex   company  to  partner,  etc.)   rela8onship  network)   •  Limited  view  of  the  customer  and  his  community   • Mul8ple  connec8ons  allow  beSer  understanding  of  the   preferences,  habits,  etc.   customer  and  his  community   •  Targeted  messages  generate  value   • Conversa8on  generates  value  
  • 34. Internal Communication & Collaboration
  • 35. About  Us  ommunica3on  and  Collabora3on  Internal  C
  • 36. About  Us  ommunica3on  and  Collabora3on  Internal  CBefore  you  can  effec8vely  communicate  externally  with  customers,  you  must  first  collaborate  internally.  The  right  tools  simplify  this  ac8vity.  
  • 37. Ques3ons?   Social Media Masters Business Seminar Abbas  Alidina @AbbasAlidina AbbasAlidina.com

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