What to Listen For? Where are people talking about you online? What are people saying about you or your compe2tors? What are your compe2tors saying? What are people saying about your industry/market? Are there any gaps/opportuni2es?
Deﬁne Objec4ves Ensure Digital/Online Objec2ves are Aligned with Business Goals. • Improve Awareness • Increase Reten2on/Loyalty Clearly deﬁned goals • Generate Leads help brands to focus • Increase Sales eﬀorts towards • Build Database achieving results • Thought Leadership • Support Customer Service
Deﬁne Objec4ves Clearly Deﬁned Goals help Brands to Avoid PiSalls. • Brand Inconsistency • Wasted 2me and eﬀort Deﬁned goals help • Communica2on Fa2gue brands to avoid • Misunderstanding of consumers • Brand Dilu2on
Exercise: Deﬁne Objec4ves Identify the top 2-3 objectives for using Social Media in your business. 1. 2. 3.