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Social Media Masters Business Seminar      Session 2:Social Media Marketing        Abbas	  Alidina        @AbbasAlidina   ...
About	  Us	   ra	  of	  Marke4ng	  The	  New	  E                                           Forrester Research Inc.
The	  Marke4ng	  Mix	  
The	  Social	  Marke4ng	  Mix	  (The	  Human	  Element)	  The	  Four	  Five	  P’s	  of	  Marke2ng.	                       ...
People	  and	  Word	  of	  Mouth	  
The	  Dunbar	  Principle	  (150)	  
Social	  Media	  =	  Dunbar	  on	  Steroids	  
Word	  of	  Mouth	  Audiences	  with	  Audiences.	  
Social	  Media	  Marke4ng	  
Social	  Media	  Marke4ng	                                                                                              ...
Developing	  a	  Social	  Media	  Marke4ng	  Strategy	  
Developing	  a	  Social	  Media	  Strategy	  4-­‐Step	  Approach	  to	  Developing	  a	  Social	  Media	  Strategy.	      ...
(1)	  LISTEN	  
The	  Conversa4on	  Prism	  
What	  to	  Listen	  For?	  Where	  are	  people	  talking	  about	  you	  online?	  What	  are	  people	  saying	  about	...
(2)	  DEFINE	  OBJECTIVES	  
Define	  Objec4ves	  Ensure	  Digital/Online	  Objec2ves	  are	  Aligned	  with	  Business	  Goals.	                       ...
Define	  Objec4ves	  Clearly	  Defined	  Goals	  help	  Brands	  to	  Avoid	  PiSalls.	                                     ...
Exercise:	  Define	  Objec4ves	   Identify the top 2-3 objectives for using Social Media in your business. 1.	   2.	   3.	  
(3)	  ENGAGE	  
Content	  Strategy	  Customers	  will	  not	  visit/trust/buy	  from	  you	  if	  you	  don’t	  provide	  value.	  
(4)	  MEASURE	  
Measurement	  
Ques4ons?	          Social Media Masters         Business Seminar                Abbas	  Alidina                @AbbasAlid...
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Social Media Marketing | Social Media Masters Business Seminar

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Abbas Alidina presented Social Media Marketing | Social Media Masters Business Seminar #SMMF2012 #Bahrain

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Transcript of "Social Media Marketing | Social Media Masters Business Seminar"

  1. 1. Social Media Masters Business Seminar Session 2:Social Media Marketing Abbas  Alidina @AbbasAlidina AbbasAlidina.com
  2. 2. About  Us   ra  of  Marke4ng  The  New  E Forrester Research Inc.
  3. 3. The  Marke4ng  Mix  
  4. 4. The  Social  Marke4ng  Mix  (The  Human  Element)  The  Four  Five  P’s  of  Marke2ng.   people
  5. 5. People  and  Word  of  Mouth  
  6. 6. The  Dunbar  Principle  (150)  
  7. 7. Social  Media  =  Dunbar  on  Steroids  
  8. 8. Word  of  Mouth  Audiences  with  Audiences.  
  9. 9. Social  Media  Marke4ng  
  10. 10. Social  Media  Marke4ng      Socialized Business Strategy ?
  11. 11. Developing  a  Social  Media  Marke4ng  Strategy  
  12. 12. Developing  a  Social  Media  Strategy  4-­‐Step  Approach  to  Developing  a  Social  Media  Strategy.   Listen   Define   Engage   Measure  
  13. 13. (1)  LISTEN  
  14. 14. The  Conversa4on  Prism  
  15. 15. What  to  Listen  For?  Where  are  people  talking  about  you  online?  What  are  people  saying  about  you  or  your  compe2tors?  What  are  your  compe2tors  saying?  What  are  people  saying  about  your  industry/market?  Are  there  any  gaps/opportuni2es?  
  16. 16. (2)  DEFINE  OBJECTIVES  
  17. 17. Define  Objec4ves  Ensure  Digital/Online  Objec2ves  are  Aligned  with  Business  Goals.   • Improve  Awareness   • Increase  Reten2on/Loyalty   Clearly  defined  goals   • Generate  Leads   help  brands  to  focus   • Increase  Sales   efforts  towards   • Build  Database   achieving  results   • Thought  Leadership   • Support  Customer  Service  
  18. 18. Define  Objec4ves  Clearly  Defined  Goals  help  Brands  to  Avoid  PiSalls.   • Brand  Inconsistency   • Wasted  2me  and  effort   Defined  goals  help   • Communica2on  Fa2gue   brands  to  avoid   • Misunderstanding  of   consumers   • Brand  Dilu2on  
  19. 19. Exercise:  Define  Objec4ves   Identify the top 2-3 objectives for using Social Media in your business. 1.   2.   3.  
  20. 20. (3)  ENGAGE  
  21. 21. Content  Strategy  Customers  will  not  visit/trust/buy  from  you  if  you  don’t  provide  value.  
  22. 22. (4)  MEASURE  
  23. 23. Measurement  
  24. 24. Ques4ons?   Social Media Masters Business Seminar Abbas  Alidina @AbbasAlidina AbbasAlidina.com
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