Social Media Engagement | Social Media Masters Business Seminar

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Social Media Engagement | Social Media Masters Business Seminar

  1. 1. Social Media Masters Business Seminar Session 5:Social Media Engagement Abbas  Alidina @AbbasAlidina AbbasAlidina.com
  2. 2. Social  Maps  
  3. 3. Social  Map   Your   Brand  
  4. 4. Research:  ASUS  Middle  East  
  5. 5. Research:  ASUS  Middle  East   @DaddyBird @alexandermcnabb @malizomg @whitecrayon @asatiir
  6. 6. Conversa8on  Analysis  
  7. 7. Insights  &  Topics   COMMENT KEYWORD ANALYSIS Total  Comments   3,213   beau8ful   960   beau8ful  <3   35   lash  blast   69   covergirl   182   makeup   112   hand   38   founda8on   102  
  8. 8. Insights  &  Topics   Relax   Family   Vaca8on   Meditate   Cookies   Life   Sleep   Reading   Awake   Passionate  
  9. 9. Integra8ng  Social  Media  With  Websites  
  10. 10. Some  Brands  Approach  in  Disparate  Fashion   Corporate Social Network Website
  11. 11. Evolu8on  of  the  Corporate  Social  Website  A  new  framework  for  integra3ng  Social  Media  with  corporate  websites.   0.  No   1.  Social   2.  Social   3.  Social   4.  Social   5.  Seamless   Integra3on   Linking   Aggrega3on   Publishing   Context   Integra3on   Passive   Social   Basic  Feeds   Sharing   Content   Social  and   Curated   Ac3ve   Contextual   Aggrega3on   Sharing   Content   Contextual   Aggrega3on   Source:  Al3meter  Group  
  12. 12. Evolu8on  of  the  Corporate  Social  Website  0.  No  Integra3on   0.  No   1.  Social   2.  Social   3.  Social   4.  Social   5.  Seamless   Integra3on   Linking   Aggrega3on   Publishing   Context   Integra3on   Passive   Social   Basic  Feeds   Sharing   Content   Social  and   Curated   Ac3ve   Contextual   Aggrega3on   Sharing   Content   Contextual   Aggrega3on   Source:  Al3meter  Group  
  13. 13. Evolu8on  of  the  Corporate  Social  Website  A  new  ntegra3on   for  integra3ng  Social  Media  with  corporate  websites.  0.  No  I framework  
  14. 14. Evolu8on  of  the  Corporate  Social  Website  A  new  ntegra3on   for  integra3ng  Social  Media  with  corporate  websites.  0.  No  I framework  
  15. 15. Evolu8on  of  the  Corporate  Social  Website  1.  Social  Linking   0.  No   1.  Social   2.  Social   3.  Social   4.  Social   5.  Seamless   Integra3on   Linking   Aggrega3on   Publishing   Context   Integra3on   Passive   Social   Basic  Feeds   Sharing   Content   Social  and   Curated   Ac3ve   Contextual   Aggrega3on   Sharing   Content   Contextual   Aggrega3on   Source:  Al3meter  Group  
  16. 16. Evolu8on  of  the  Corporate  Social  Website  1.  Social  Linking  
  17. 17. Evolu8on  of  the  Corporate  Social  Website  1.  Social  Linking  
  18. 18. Evolu8on  of  the  Corporate  Social  Website  2.  Social  Aggrega3on   0.  No   1.  Social   2.  Social   3.  Social   4.  Social   5.  Seamless   Integra3on   Linking   Aggrega3on   Publishing   Context   Integra3on   Passive   Social   Basic  Feeds   Sharing   Content   Social  and   Curated   Ac3ve   Contextual   Aggrega3on   Sharing   Content   Contextual   Aggrega3on   Source:  Al3meter  Group  
  19. 19. Evolu8on  of  the  Corporate  Social  Website  2a.  Social  Aggrega3on  –  Basic  Feeds  
  20. 20. Evolu8on  of  the  Corporate  Social  Website  2b.  Social  Aggrega3on  –  Curated  Aggrega3on  
  21. 21. Evolu8on  of  the  Corporate  Social  Website  2b.  Social  Aggrega3on  –  Curated  Aggrega3on  
  22. 22. Evolu8on  of  the  Corporate  Social  Website  2c.  Social  Aggrega3on  –  Contextual  Aggrega3on  
  23. 23. Evolu8on  of  the  Corporate  Social  Website  2c.  Social  Aggrega3on  –  Contextual  Aggrega3on  
  24. 24. Evolu8on  of  the  Corporate  Social  Website  3.  Social  Publishing   0.  No   1.  Social   2.  Social   3.  Social   4.  Social   5.  Seamless   Integra3on   Linking   Aggrega3on   Publishing   Context   Integra3on   Passive   Social   Basic  Feeds   Sharing   Content   Social  and   Curated   Ac3ve   Contextual   Aggrega3on   Sharing   Content   Contextual   Aggrega3on   Source:  Al3meter  Group  
  25. 25. Evolu8on  of  the  Corporate  Social  Website  3a.  Social  Publishing  –  Passive  Sharing  
  26. 26. Evolu8on  of  the  Corporate  Social  Website  3b.  Social  Publishing  –  Ac3ve  Sharing  
  27. 27. Evolu8on  of  the  Corporate  Social  Website  4.  Social  Context   0.  No   1.  Social   2.  Social   3.  Social   4.  Social   5.  Seamless   Integra3on   Linking   Aggrega3on   Publishing   Context   Integra3on   Passive   Social   Basic  Feeds   Sharing   Content   Social  and   Curated   Ac3ve   Contextual   Aggrega3on   Sharing   Content   Contextual   Aggrega3on   Source:  Al3meter  Group  
  28. 28. Evolu8on  of  the  Corporate  Social  Website  4a.  Social  Context  –  Social  Content  
  29. 29. Evolu8on  of  the  Corporate  Social  Website  4a.  Social  Context  –  Social  Content  
  30. 30. Evolu8on  of  the  Corporate  Social  Website  4b.  Social  Context  –  Social  &  Contextual  Content  
  31. 31. Evolu8on  of  the  Corporate  Social  Website  A  new  framework  for  integra3ng  Social  Media  with  corporate  websites.   0.  No   1.  Social   2.  Social   3.  Social   4.  Social   5.  Seamless   Integra3on   Linking   Aggrega3on   Publishing   Context   Integra3on   Passive   Social   Basic  Feeds   Sharing   Content   Social  and   Curated   Ac3ve   Contextual   Aggrega3on   Sharing   Content   Contextual   Aggrega3on   Source:  Al3meter  Group  
  32. 32. Some  Brands  Approach  in  Disparate  Fashion   Corporate Social Network Website
  33. 33. Seamless  Integra8on   Corporate Website + Social Network
  34. 34. Facebook’s  Open  Graph  Facebook  has  opened  up  access  to  its  Social  Graph  and  provides  Social  Plugins.  
  35. 35. Social  Sign-­‐On  Enable  users  to  sign-­‐on  to  your  website  using  Social  creden3als.  
  36. 36. Ques8ons?   Social Media Masters Business Seminar Abbas  Alidina @AbbasAlidina AbbasAlidina.com

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