Your SlideShare is downloading. ×
Social media, emerging platforms and online advertising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media, emerging platforms and online advertising

801
views

Published on

Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. …

Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me

Published in: Education, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
801
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
38
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • A convergence of market conditions from increase in spend, and increase in online usage, devices sold, developing tech and developer ecosytem to global players setting up regional shops,
  • Article I really liked on Mashreq bank CEO and Chairman of the DIFC, was his experiences on the recession. Two things stuck out for me, one was they it shouldn’t have taken the crash to learn but they did learn. So how we can learn more about social media in a controlled approach? The second thing was that pre crash, they focused on growth but now its is more about serving the client. Three areas to look at:Test and learn: new platforms will emerge, existing platforms will evolve, if you are not doing anything at all, then start testingAudience migration: you have built a strong community on your chosen platform but are seeing a decreasing user base/engagement and have to keep investing in media to maintain base. Could be that your target audience demographic has changed or switched platforms. Social media always evolves.Adoption curve – what is the mix of your social media presence and where kind of users are in your community?
  • And to understand this better, we need to look at the social media eco-system
  • Applying tech adoption curve to social media marketing
  • Applying tech adoption curve to social media marketingMosaic – A photo book social network on mobileSonar – location based social mobile app
  • Advertising in social platform is a tricky business
  • Its like every other relationship!ne of the challenges you have is getting noticed on the social sites. LOTS of folks on them. Most people are looking for something of VALUE to CONNECT to. YOU be that VALUE with your message. Give people something so Valuable they will Connect to you and talk ABOUT YOU to others. I call it “Value-tising.” Your Message becomes the Valuable resource and an advertisement at the same time. But it ALL starts with VALUE
  • Foursquare : They can send promoted updates, telling people about the business that exists. They can do this for one or all locations depending on the reach they want to getThey can create promoted specials and coupons, which allows retailers and merchants to be able to communicate offers and deals going onTwitter _ which provides businesses with space for a big, splashy banner and brand-centric layout, and highlights promoted tweets with expandable videos or photos—For Promoted Tweets, interest targeting, along with follower, lookalike, device (desktop, Android, etc.) targeting options helps deliver even better campaign results by putting your message in front of more of the right users (will replace keywords)
  • Foursquare : They can send promoted updates, telling people about the business that exists. They can do this for one or all locations depending on the reach they want to getThey can create promoted specials and coupons, which allows retailers and merchants to be able to communicate offers and deals going onTwitter _ which provides businesses with space for a big, splashy banner and brand-centric layout, and highlights promoted tweets with expandable videos or photos—For Promoted Tweets, interest targeting, along with follower, lookalike, device (desktop, Android, etc.) targeting options helps deliver even better campaign results by putting your message in front of more of the right users (will replace keywords)Linkedin : Company Pages is now available on our iPhone, Android and iPad apps, so you can stay connected to companies you care about, wherever you are.We know a picture is worth a thousand words, so we’ve provided companies with the ability to easily add an image that best represents their company and brand. Like the photo on a member’s profile, this image helps companies establish their identity on LinkedIn.
  • Many emerging platforms at the moment across mobile, interactive gaming, connected device, AR but particularly of interest is Social TV and the way it will transform traditional viewing
  • Many emerging platforms at the moment across mobile, interactive gaming, connected device, AR but particularly of interest is Social TV and the way it will transform traditional viewing
  • Many emerging platforms at the moment across mobile, interactive gaming, connected device, AR but particularly of interest is Social TV and the way it will transform traditional viewing
  • LG Socialcenter
  • Transcript

    • 1. Social Media,Emerging Platforms& AdvertisingMINDSHARE MENA DIGITAL
    • 2. OUR GLOBAL DIGITAL FOOTPRINT Regional Hubs The Americas EMEA APAC 10 offices 33 Offices 9 offices 370+ Digital staff 462+ Digital staff 248+ Digital staff 300+ Search staff 325+ Search staff 150+ Search staff
    • 3. OUR CLIENTS
    • 4. A COMPLETE DIGITAL SERVICE OFFERING
    • 5. SOCIAL MEDIA IN MENA IS BIG……..Middle East North Africa 1,311,882 45 Million Users Twitter Users 3 Million 2.8 Million
    • 6. …and market indicators point to further growth Over 9O% of online $600 users are members Million of a social network. (UAE & KSA)MENA DIGITAL SPEND IN INCREASE IN SOCIAL USAGE 2015 estGROWTH IN LOCAL GLOBAL PLAYERS SETTINGDEVELOPERS & PLATFORMS UP REGIONAL BASE
    • 7. New game……. old rules Test & Learn “Customer Centric Growth” Audience Adoption Migration Curve
    • 8. The Social Media Eco-system A continuous reliance on 3 dominant players to support new networks and applications Forums Niche Players Dominant Players There is a reason why the time to reach 100m users is decreasing…..
    • 9. Understanding the social media adoption curve Volume Early Majority Late Majority Early Contributors adopters Info-consumers Engagers Advocates Innovators Influencers Engagement
    • 10. Understanding the social media adoption curve Volume Engagement
    • 11. An “old’ new approach to Social Media planning We should apply a fundamental Test targeting approach to social media Communitynetworks discovery and community engagement Influencer Community Mass Community
    • 12. Moving from “doing” Social to being Social
    • 13. Connecting the dots
    • 14. SEARCH DISPLAY PR PRINT BLOGGEROUTDOOR S LIKES TV UGC RADIO GAMING MOBILE WEB
    • 15. Advertising in the social space is tricky…. How can we Stop Why should I get them to How many spamming follow you? buy our fans do we me! products have? Social Media The needs of The needs of the brandthe community Consumers Brand I only want to What is the talk to my value of our friends in this What do I community space get back?
    • 16. …..But first and foremost should be a relationship
    • 17. Social Media Platforms up their game • Mobile ads • Enhanced Profile Page • Sponsored Results • Interest Targeting
    • 18. Social Media Platforms up their game • New company pages • Promoted Updates • Ipad app advertising • Promoted Specials
    • 19. The rate of technology advancement is accelerating2011
    • 20. Looking at Emerging Platforms Social TV “Any technology that supports “TVs with integrated native communication and social applications that create a interaction around TV content” seamless interaction between social networks and TV content”
    • 21. Social TV Social TV “Any technology that supports communication and social interaction around TV content”
    • 22. Connected: a convergence of worlds Social TV Media Social Internet Media
    • 23. Advertising on SMART TVs Over 1.2 billion Smart TV devices by 2015
    • 24. Key drivers of online advertising Video Liquid Mobile Content
    • 25. Video leads the way A continuous demand for online video content
    • 26. The Mobile Age87% Mobile Penetration 45% Internet Users use Mobile Internet55% use mobile internet while watching TV ARABIC APPS
    • 27. Content…feed them and they will stay
    • 28. THINK SOCIAL, BE SOCIAL SUMMARY
    • 29. THANK YOU : @BoyeB