Social banking 2.2 social media

SOCIAL MEDIA TRANSFORMERSTHE NEW FINANCIAL WORLD!!! Presented by: Ahmed Buhazza @_buhazza http://www.facebook.com/ahmed.buhazza

Why Social Media Trend in Financial Sector Our RoleWay Forward 2

WhySocial Media… 3

Internet has roughly twice theinfluence of television on consumers “Internet is at the center of the decision-making process of consumers” Dave Senay, Fleishman-Hillard 4

"Once every hundred years, mediachanges. The last hundred yearshave been defined by the massmedia. In the next hundred years,information wont be just pushed outto people: it will be shared amongthe millions of connections peoplehave." Mark Zuckerberg, Facebook founder (Rolling Stone, June 26, 2008) 5

Three Dimensions of Change Technology Behavioral Business Model Changes Changes Changes– Faster speeds – Everyone has a voice – Fragmenting and mobile – New communities channels– Content is are forming – Traditional media is eternal and being absorbed and sharable – Time shifting – Information is changed– New tools make everyone free…Information – Loss of control over a content overload brands creator– Media is modular 7

“For the first time the consumer is boss, which is fascinating, scary and terrifying because everything we used to know will no longer work” Kevin Roberts, chief executive of Saatchi & Saatchi 9

Trends… in Financial Sector?! 10

HR Social Media EnabledTalent Acquisition, Research, Segmentation, Automated Hiring, Cost Reduction, Speed, Free to Keep, 24x7 14

New Alternative Business ModelsPeer to Peer lending is herePeer to Peer Insurance is coming – P2P – B2BFriendsurance – First P2P InsuranceConcept Launched!!! 17

Monitoring! Is a new Role 19

Our Role 21

God Bless us with this Mess! 22

Ignore it! 23

“The rate of internal change must be greater than the rate ofexternal change, or the company will fall behind" Jack Welch 24

Innovate Utilize Social FSI to Media regain It is Trust Social … MediaIt is notonlyMedia Principles 27

Evaluation > Google analytics > Hitwise > Coremetrics > Fireclick > Radian6 > HubSpotWay Forward... > Omniture > Blog Pulse 28

Privacy SocialEffectiveness Convergence Challenges Social Mobile Analytics Social Search 29

KYC 30

Social Monitoring 31

Social Micro- Multimedia Blogging Blogging Social networking CRM Suites with Social Media Integration Tools MixInfo-Tech Research Group Social channel managers Social channel aggregators32

KYCKYF 33

Integrating Social Web Solutions with Existing Back-ends • User Ids: Agent & Customer sync – issue user Id, suspension Security • Handling anonymous user interaction Communication • Email, SMS, Chat, Telephone Web Language • Java, .Net, Open Source (PHP) Support Database Support • Oracle, DB2, MS SQL Server, My SQL Device Support • PCs, Tablets, Smart phones, Hand Phones (SMS) • Back Ends, 3rd parties – point to point or central control? Connectivity • Data standards – ACORD ? Who follows who? • XML Web Services, MQ Messaging, Direct Database access • EAI gateways 34

Is it time for aChief Social Media Officer? 35

Strategy ProcessPeople Integrated TechnologyVision Mission 36

Evaluation > Google analytics > Hitwise > Coremetrics > Fireclick > Radian6 > HubSpotLooking ahead... > Omniture > Blog Pulse 37

Web x.0; x≈ ∞ × µ 38

CultureProcess Strategy Communication Technology 39

Take an Action before itis Too Late.. Thank you www.facebook.com/ahmed.buhazza @_buhazza

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Social banking 2.2 social media

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